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eckhard change equation
Historically, the Beckhard change equation can be seen as a major milestone in the field
of Organisational Development in that it acknowledged the role and importance of
employee involvement in change.
It represented a significant shift in management thinking from the "command and
control" of the industrial age to a people centric approach.
Richard Beckhard has long been considered one of the founders of organisation
development and the creator of the core framework for a large system change. He
articulated a generic change framework, which comprises four main themes:
(1) Determining the need for change - We must be clear why things need to change.
We need to articulate why it is unacceptable and undesirable to conduct business in the
same way. If we are not dissatisfied with the present situation, then there is no
motivation to change.
(2) Articulating a desired future - Ensuring that your employees fully understand and
can picture their future as part of a changed organisation and can see their place in the
new organization.
(3) Assessing the present and what needs to be changed in order to move to
the desired future - Making sure that each employee understands what they need to
know what to do to prepare themselves for the change and what steps they need to take
in order for this change to be successful.
(4) Getting to the desired future by managing the transition - using external
specialist help and appropriate processes.
The change equation is expressed as Dissatisfaction x Vision x First Steps >
#esistance to Change.
Three factors must be present for meaningful organizational change to take place,
namely:
O Dissatisfaction with the status quo
O 'ision of what is possible
O First, concrete steps that can be taken towards the vision