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Mark Edwards - Resume

Mark Edwards - Resume

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Published by Mark Edwards
The latest resume of online and broadcast content innovator Mark Edwards.
The latest resume of online and broadcast content innovator Mark Edwards.

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Categories:Types, Resumes & CVs
Published by: Mark Edwards on Dec 12, 2011
Copyright:Attribution Non-commercial

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05/24/2012

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MARK EDWARDS EDELSTEIN
1884 Schoettler Valley DriveChesterfield, Missouri 63017Phone: (773) 336-2753edwardsmark@gmail.com about.me/MarkEdwards 
QUALIFICATIONS SUMMARY
 Nationally recognized expert in Social Media, Word Of Mouth Marketing, Web 2.0 Applications, and Mobile Marketing.Highly experienced in use of all types of promotion and marketing technologies. Specialist in target marketing and positioning radio stations, web sites, and audio services to specific segments of the adult audience. Innovator in applyingnew marketing strategies to broadcast stations and associated products.Over 35 years radio experience, 27 of them as a highly successful Brand Manager and programmer in brands targeted atadults, especially females. Well versed in coaching and developing air talent and making programming and salesdepartments work well together in order to maximize revenue. Skilled in managing multiple stations with varied formats.Strong knowledge of FCC, FTC, financial rules and procedures.
PROFESSIONAL EXPERIENCEKZPT/KUDL/KGEX-ENTERCOM COMMUNICATIONS
 
 – Kansas City, Missouri
2010 to 2011
Public Company (ETM) Radio Broadcasting Industry
 Brand Manager/Program Director/KZPT (2011) Program Director/KUDL/KGEX (2010 to 2011)
Initially hired to program KUDL and KGEX. Both products were overhauled and improved, but KUDL did not perform as expected with adults in younger part of 25-54 demo. Participated in decision to build new Bright ACstation KZPT (99.7 The Point) targeting KUDL’s lower end and KGEX’s upper end to create a 25-49 female powerhouse.
Charged with building the new station from the ground up, including on-air, online, social media, and marketing. New station was created in 24 days and launched March 23, 2011. KZPT achieved immediate success and became a market leader in all female cume metrics.
MARK EDWARDS WORLDWIDE-PROF. SERVICES – 
St. Louis, Missouri
2007 to Present
Private Consultancy Practice
 Managing General Partner 
Advisor to broadcast, online, music, and live entertainment industries on branding, programming, web usability,event planning and execution, and other related projects.
Specialist in creating integrated marketing plans using latest technologies, social media, and word of mouthmarketing for clients around the country.
Building and maintain websites and blogs on a multitude of topics for this business and clients.
KYKY/KEZK-CBS RADIO/INFINITY BROADCASTING – 
St. Louis, Missouri
2004 to 2010
Public Company (CBS) Broadcasting and Entertainment Industries
 Director of Programming (2006 to 2010) Program Director/KEZK (2004 to 2006)
Responsible for programming, brand management, marketing, research, and NTR program design for heritageAdult Contemporary Soft Rock 102.5 KEZK and established Adult Top 40 KYKY, Y98.
Brought KEZK to its highest ratings in all adult demos and #1 12+ for the first time ever, growing AQH andCume despite lack of conventional marketing resources.
Took KYKY to #1 adults and women 25-54, something that had never been done.
 
MARK EDWARDS EDELSTEIN Page 2
(Professional Experience– Continued)
KOSI-ENTERCOM COMMUNICATIONS – 
Denver, Colorado
2002 to 2004
Public Company (ETM) Radio Broadcasting Industry
 Program Director 
Responsible for programming, branding, and research of heritage Adult Contemporary station.
Re-launched station, refined music, and changed role of Air Personalities, making them a more integral part of thestation's presentation and branding.
Interim PD of Hot AC KALC (Alice 106) between January and April of 2003. Focused music and promotions to better serve target audience.
WVRV/WSSM-BONNEVILLE INTERNATIONAL – 
St. Louis, Missouri
2001 to 2002
Private Company Broadcasting Industry
Operations Manager 
Started as Program Director of WVRV and added WSSM in January of 2002.
Responsible for programming, marketing and promotion of Modern AC WVRV, "101.1 The River" and SmoothJazz WSSM.
Oversaw move of stations into state of the art digital broadcast center.
WEJM-GREATER MEDIA – 
Philadelphia, Pennsylvania
2000 to 2001
Private Company Broadcasting Industry
 Program Director 
Responsible for programming and rebuilding Rhythmic Oldies station and changing that station into Hot AC"Mix 95.7".
MARK EDWARDS MEDIA MARKETING LLC – 
Chicago, Illinois
1999 to 2000
Private Consultancy Practice
 President 
Consultant to the radio, music, internet, and television industries focusing on programming, content, andmarketing. Also served as personal coach to radio programmers.
WLIT-AMFM/VIACOM/CHANCELLOR/AMFM – 
Chicago, Illinois
1990 to 1999
Public Company (VIA) Entertainment Industry sold in 1999 to Chancellor Media/AMFM
Vice President, Programming 
Responsible for programming, promotion, and marketing of Soft/Mainstream Adult Contemporary station.
Took station to #1 Adult 25-54, a feat which has never been duplicated.
WSRS/WTAG-KNIGHT QUALITY STATIONS – 
Worcester, Massachusetts
1987 to 1989
Private Company Broadcasting Industry
Operations Manager 
Started as Program Director of Full Service WTAG. Added programming of Soft AC WSRS in 1988.Responsible for programming, promotion, and marketing of market's top two stations.
WTPI-PEOPLES BROADCASTING – 
Indianapolis, Indiana
1984 to 1986
Private Investment Company Broadcasting Industry
 Program Director 
Startup partner and Program Director of innovative Full Service AC FM station. Planned format, helped design business plan, hired staff, programmed and researched station, and designed sign-on and continuing marketing.

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