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The Economic Times (Hindi) - Product launch plan

The Economic Times (Hindi) - Product launch plan

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Published by Osama Altaf
Describes the Marketing Strategy of a new newspaper Economic Times (Hindi) in New Delhi, India. ET is a newspaper from India's largest media house Bennett, Coleman & Company Limited (BCCL)
Describes the Marketing Strategy of a new newspaper Economic Times (Hindi) in New Delhi, India. ET is a newspaper from India's largest media house Bennett, Coleman & Company Limited (BCCL)

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Published by: Osama Altaf on Oct 27, 2008
Copyright:Attribution Non-commercial

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02/23/2011

original

 
ET Hindi
Product Launch Plan
Presented by – O. M. Altaf omaltaf@hotmail.comHandphone +91 9899541754
 
2
Positioning
Positioning is theexpectation of the uniquevalue that customers in amarket segment wouldreceive from an organisationthat is relative to, andunique from, competitors.
A company must provide aspecific vision, as well asevidence of its own ability tolead the market toward thevision.
Great Positioning Resetsthe Market's Definition of Value
 
Vision
SpecificBenefitVagueBenefit
Visionary’sLeadership
WeakEvidenceCredibleEvidence
Power of Position*
*Greater area = more powerful
 
3
Leadership & Vision
Bennett Coleman & Company Limited (BCCL)publishes The Economic Times (ET), India’s leadingEnglish business newspaper.
BCCL wants to replicate ET’s leadership in theEnglish business newspaper domain with the launchof The Economic Times, Hindi edition.

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