IPTS Workshop: Socio-Economic Challenges of Search
Search services like these multiply the size of the searchable Web by a factor that isunknown at the moment. One thing is certain, though: Due to relatively affordabledigital video and photo cameras and to the popularity of services like Flickr andYouTube, the amount of this kind of user-generated content is growing quickly. Whenthis content becomes searchable in new ways, this means new search spinoffs andnew markets.
New technologies change the way we create the Web
Advanced visual presentation of Web content made possible due to standardisation,APIs, etc., will continue to inspire product innovation and make the social Web easier to use.
AJAX allows end users more control over how Web services are organised
RSS makes content independent of the web site it was originally published on
are set to make it to detect information like contact information,events, reviews and more (much like your browser now detects RSS feeds).These technologies encourage modularity of Web content and the ability to migrateor embed it from one web site or service to another. In this way new technology istearing down the customary silos between applications.This development has already resulted in a multitude of services that lets a user gather and organise information. These can be RSS readers, personalised startpages or widgets that embed information from e.g. a social network into a blog or web page.All this freedom at the hands of the users sets information free, so to speak, and insome cases free from the service it originated in.
Search results can be turned into web content.
If we include SAAS and content delivery into a wider search engine businessconcept (like Google and Yahoo do) even more information can be madeavailable through RSS (e.g. images from Flickr, blog posts and commentariesfrom Blogger).Not all of these adoptions can be considered search in a narrow sense, but theycertainly help users find relevant content. It is a trivial matter to monetise theseservices directly, but indirectly, they will drive users to the services provided by thesecompanies.
Social Web and personalized search
For years search engines have taken your IP number into account to deliver searchresults relevant to your general location. Now, search engines have a plethora of sources available to personalise web search.If you have a Google account, Google will store information about your search andbrowsing history and add this information to their algorithm to provide you withsearch results that match your interests (there are obvious privacy concerns here,which are outside the scope of this article).