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Digg Algorithms –My Analysis

Munaz AnjumLike Google, digg and other social bookmarking sites don’t offer official algorithms to displaythe results on the front page. But I analyze the algorithms of these bookmarking sites, inparticular digg.com, which you find logical and convincing.It’s not just that you submit a link to these sites, and you’ll expect result on the front page.There is no short mantra to get to the top of the search engines, especially specialty, andsocial search engines, like technocrati, digg, furl, My Yahoo Web, and so on. Please,understand their algorithm, which is semantic in nature, and works on the pattern of ‘

collective intelligence of human beings

.’ ‘Referral’ is given heavy emphasis in theiralgorithms, which is deemed as Vote. The more number of user bookmarking a site, the higheris the ranking and vice versa. Make sure your site should not be ‘buried’ lest it would bespammed.So what counts finally is the rapidity of votes. If your site gets larger vote in terms of highernumber of bookmarkings, your site will definitely be on the top of the result page. For eachcategory, digg has set minimum limit of bookmarkings. If a site crosses the limit, result appearson the first search page. For ‘Technology and sub categories’, for instance, about 50 diggs arerequired while ‘Gaming and sub categories

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require 30-40 diggs. In fact, it’s almost difficult tosay the exact number of diggs required to ensure a good search result yet the search resultsappearing on the digg are believed to have maximum number of bookmarkings.Give a thought over the results of del.icio.us. It heavily relies on the ‘Quantification of Votes’to display the result. The ‘

inverted pyramid

’ results of the site can be well understood. A sitewith highest number of votes gets the top position while sites getting lesser number of votesget downward positions on the search result page. Though digg’s method of displaying results issomewhat different from del.icio.us, but I think its algorithm based on ‘

collective intelligenceof human beings

’ is more or less the same like del.icio.us.Digg, in order to trick analyzers, displays results not on the Yahoo’s del.icio.us pattern, butfollows its own discretion. However, I guess its algorithms must have been similar todel.icio.us, and other bookmarking sites.It’s still to be verified if digg looks ‘server’ into account while measuring the votes or just asingle factor of ‘referral’. If it takes the former in its algorithm, it becomes Herculean task formarketers to get the top positions on the front page. But, if it takes the latter, here lies theadvantage of marketers to ask their team to digg a particular site to increase number of votesand thereby influence the ranking on the front page.Mere submitting a link to hundreds of bookmarking sites may not guarantee the highest numberof hits and traffic. Select a few popular sites, and ask people to digg or bookmark on a regularbasis.