You are on page 1of 4

AGRICULTURAL MARKETING

INTRODUCTION

India is predominantly an agricultural country.60% of the Indian population is dependent on agriculture for their livelihood. Formerly ,agriculture was practiced on a subsistence basis. With the development of means of transport and storage, agriculture has become commercial in character. Farmers are growing those crops that fetch a better price. Marketing is considered to be an integral part of agriculture. In modern marketing systems, the agricultural produce has to undergo a series of transfers or exchanges from one hand to another before it finally reaches the consumer. The Indian Council of Agricultural Research defined agricultural marketing as the involvement of three important functions-Production, Processing and Marketing.

OBJECTIVES OF AGRICULTURAL MARKETING


To enable the primary producers to provide the best possible returns.

To reduce the price difference between primary producers and ultimate consumers.

To make available, all the products of farm origin, to the consumer at reasonable prices without diminishing the quality of the produce.

FACILITIES NEEDED FOR AGRICULTURAL MARKETING


1. 2. In order to have best advantage in marketing of his agricultural produce, the farmer should enjoy certain basic facilities : He should have proper facilities for storing his produce. He should have adequate and cheap transport facilities which could enable him to take his surplus produce to the wholesale markets rather than sell them to village money-lenders-cum-merchants at low prices. He should have clear information regarding the market conditions as well as about the ruling prices, otherwise he may be cheated. The number of intermediaries should be as small as possible, so that the middlemans profit is reduced. This increases the return to the farmer. Government has taken several steps to improve the conditions of agricultural marketing in the country under five year plans. Warehouses are constructed to provide storage. Grades and standards are fixed for products like ghee, flour, eggs etc. The graded goods are given a seal AGMARK by the agricultural marketing department. Regulated and cooperative markets have been introduced to reduce the number of middlemen.

3. 4.

THANK YOU

You might also like