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January 2012

January 2012

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Published by krcb

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Published by: krcb on Dec 13, 2011
Copyright:Attribution Non-commercial


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 A reader’s companion toKRCB Television 22 & Radio 91 www.krcb.org  Volume 11 - No. 1 January 2012
Bill Moyers returns to KRCB
KRCB News …3 - 4Television Articles …5 - 11Radio Articles …12 - 15,18 - 19Radio Schedule …16 - 17Membership … 20TV Daytime Listings …21Television Listings …22 - 28Business Spotlight …31
Board o Directors 
Patrick CampbellSheri CardoSteve DeLapNancy DobbsPaul Ginsburg John Kramer Josué LópezMargaret McCarthy Eric McHenry Ralph O’RearRobert QuailHarry RubinsDavid StareDr. Larry SlaterGordon StewartKRCB’s Board andCommunity ActionCouncil meetings are opento the public. Call thestation for details on timeand location.
President & CEO 
Nancy Dobbs
Chie Operations Ofcer 
Larry Stratton
Radio Program Director 
Robin Pressman
TV Broadcast Operations 
Stan Marvin
 News Department 
Bruce RobinsonCover –
 Moyers and Company 
- page 5
 A service of North Bay Public Media 
Thank you or your support! 
To discuss estateplanning to benet KRCB,please call Nancy Dobbs,President & CEO, at707-584-2000.
Gordon Stewartknowsthe power of giving.
“For the last 30 years or so, I’ve lived in the Bay  Area. I’ve traveled a fair amount around the country and around the world, and everytime I come back here, I’m glad to be home.I appreciate the efforts that KRCB goes through tointegrate the community. It’s a great resource forinformation, and for discussion and for entertainment.I hope that my support will enable the station tocontinue to provide the community with theprogramming and services that are important to it.I’m Gordon Stewart, I’m thinking of includingKRCB in my will, I hope you will too.”
in the news
Open Air 
is printed monthly by RepoGraphics and available by request or online at krcb.org.Published by KRCB Television & Radio, 5850 Labath Avenue, Rohnert Park, CA 94928707-584-2000 – krcb.orgBruce Robinson, Editor - Deena Berens, Designer
Television 22
Comcast Cable and AT&T,U-Verse-TV,DISH and DirecTV Satellite,Channel 22.Over the air-digital,Channel 22.1, 22.2, 22.3.
Radio 91
Broadcasting on91.1 and 90.9 FMComcast Cable 961Streaming & podcastingat krcb.org
 A service of North Bay Public Media 
A look inside KRCB’s books
We often receive questions about thesources of KRCB’s income, so the begin-ning of a new year seems a good time fora quick primer.Membership—that is, your support—provides 26% of the stations’ annualincome. As you can see on the chart,federal support comes in just behind thatat 25%. Businesses in our communitprovide 15% in the form of underwritingsupport for programs. And 9% of KRCB’s income comes in the form of auction donationsand bidding from businesses and individuals.The other notable number is the 13% of our annual budget that is provided throughentrepreneurial activities, such as renting spectrum and tower space. Looking at our last com-pleted audit (FY 2010), our total income for KRCB, television and radio, was $2,789,860.Given the very challenging current economic conditions, KRCB also needed to draw downan additional $200,000 from our reserves to make ends meet that year. Those reserves havebeen created by prior entrepreneurial activities.On the other side of the ledger, our expenses are fairly typical for a non-prot organization. We spend 52% of our income on program purchase, production, broadcast, and promo-tion. Our administrative costs sit at 22% with fundraising expenses comprising 24% of ourincome.While there are presently no active bills in Congress to cut funds for public broadcasting, we do fear that the issue will be back on the agenda next year. If that happens, we will onceagain ask you, our great community supporters, to reach out to your Representative tocommunicate the importance of KRCB to the life and health of our community.
~Nancy Dobbs 
CPB, Federal
Business / Underwrt
Misc.KRCB Income Sources

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