in the news
is printed monthly by RepoGraphics and available by request or online at krcb.org.Published by KRCB Television & Radio, 5850 Labath Avenue, Rohnert Park, CA 94928707-584-2000 – krcb.orgBruce Robinson, Editor - Deena Berens, Designer
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A look inside KRCB’s books
We often receive questions about thesources of KRCB’s income, so the begin-ning of a new year seems a good time fora quick primer.Membership—that is, your support—provides 26% of the stations’ annualincome. As you can see on the chart,federal support comes in just behind thatat 25%. Businesses in our communitprovide 15% in the form of underwritingsupport for programs. And 9% of KRCB’s income comes in the form of auction donationsand bidding from businesses and individuals.The other notable number is the 13% of our annual budget that is provided throughentrepreneurial activities, such as renting spectrum and tower space. Looking at our last com-pleted audit (FY 2010), our total income for KRCB, television and radio, was $2,789,860.Given the very challenging current economic conditions, KRCB also needed to draw downan additional $200,000 from our reserves to make ends meet that year. Those reserves havebeen created by prior entrepreneurial activities.On the other side of the ledger, our expenses are fairly typical for a non-prot organization. We spend 52% of our income on program purchase, production, broadcast, and promo-tion. Our administrative costs sit at 22% with fundraising expenses comprising 24% of ourincome.While there are presently no active bills in Congress to cut funds for public broadcasting, we do fear that the issue will be back on the agenda next year. If that happens, we will onceagain ask you, our great community supporters, to reach out to your Representative tocommunicate the importance of KRCB to the life and health of our community.
Business / Underwrt
Misc.KRCB Income Sources