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Social Business Planning Press Release

Social Business Planning Press Release

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Published by Edelman

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Published by: Edelman on Dec 14, 2011
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01/03/2012

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FOR IMMEDIATE RELEASECONTACT: Michael.Bush@edelman.com  December 15, 2011 212-729-2181 
Edelman Launches Social Business Planning To Help OrganizationsCreate Business Value In A Connected World
December 15, 2011, -- As the relevance and use of social technologies within corporationscontinues to grow, the need to create real business value from social media becomes even moresignificant. To better help clients realize that value, Edelman today announced the launch of SocialBusiness Planning.The initiative, co-led by David Armano, EVP of global innovation in Edelman Digital and MikeKuczkowski, president of Edelman Consulting, brings together Edelman Digital’s hands-onexperience in developing and implementing scalable social media initiatives with EdelmanConsulting’s organizational alignment and business strategy capabilities. The offering will focus onachieving operational efficiencies for clients, developing a learning organization, which canadapt/innovate in rapidly changing environments and optimizing return on investment from socialtechnology investments.“Many companies are now seeing the benefits (and risks) of tapping social media particularly in themarketing silo” said Armano. “But social business looks beyond brand building and presentsopportunities for a business to become more connected, informed, innovative and intelligent.”Social Business Planning will also help companies improve organizational and marketingeffectiveness by leveraging emerging communications, technology and data driven trends.“Social technologies have the potential to create tremendous value for enterprises, both externallywith customers and other stakeholders and internally with employees and business partners,” saidKuczkowski. “In the face of the complexity created by social media, organizations need to take anadaptive approach and evolve their organizations to unlock their full potential.”Edelman’s Social Business Planning approach provides a five-step process that will optimize socialbusiness integration across the enterprise. The process includes:
Assessment: Evaluate the current state of social media adoption and performance,potential alignment with business goals and integration opportunities
Strategy Development: Define core objectives and create a roadmap for integration alignedwith an agreed organizational approach
Organizational Alignment: Align the organization and optimize organizational structure tofully harness the internal and external power of social media
Engagement Activation: Implement the social media approach, including appropriatestakeholder-oriented measurement tools
250 Hudson Street New York NY 10013 Tel +1 212 768 0550 Fax +1 212 704 0128 www.edelman.comA Daniel J Edelman Company

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