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Using network intelligence for strategic business decisions

Using network intelligence for strategic business decisions

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Dec 14, 2011
Copyright:Attribution Non-commercial


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Using network intelligence for strategicbusiness decisions
13 December 2011
Interactive maps are valuable tools that businesses can use when planning mobile services,including machine-to-machine, and other telecommunications services
3G coverage compared for two networks in the area around Bristol inthe UK. Map: American Roamer
 A more complex map showing mobile, wireline and cable coveragearound San Francisco in the US. Map: American Roamer
Decision makers in the telecommunications industry are faced with thedaunting task of making intelligent business decisions in a rapidlychanging business environment.The convergence of mobile, telephony and cable industries, bandwidthand coverage demands, as well as the increasing push to deliver TVeverywhere, are just some of the key issues facing telecommunicationsservice and content providers. The constantly changing ecosystemmakes it difficult to obtain the timely intelligence needed to evaluateand execute critical business decisions. This is why access to in-depthand accurate network intelligence is critical to making the best possiblebusiness decisions.However the ability to easily view and analyse this vast amount of information cannot be overlooked. Gathering data and loading it into
usable analytical tools can be a complex, time consuming and expensiveprocess. This is why it is essential to choose solutions that provide themost complete picture of the industry, with the best data withcomprehensive analytical capabilities. Comprehensive solutions thataddress these needs typically require diverse skill sets
such asmarket research, geospatial, software development and engineering
 to deliver intelligence in usable formats. Unfortunately, mostorganisations may not have the resources available to support thisinfrastructure. If an organisation does not assemble an in-house team,or does not have the software required to manage disparate data sets,there are other options available.Web-based dashboards and interactive mapping platforms canempower organisations to maximize internal and externally sourcedinformation to meet the demands of the industry.Interactive mapping platformsIt is obviously not an original thought that graphical representations of complex information are extremely valuable. Throughout history mapshave been a vital graphical medium in geopolitical and commercialendeavours.Today, intelligent spatial solutions continue this legacy in analytical andtactical applications. An interactive mapping platform that includesboth data and analysis capabilities delivers a more comprehensivesource of intelligence by empowering users to dynamically managecomplex information.

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