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Consumer Behaviour Questionnaire

Consumer Behaviour Questionnaire

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Published by 29vikas

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Published by: 29vikas on Oct 28, 2008
Copyright:Attribution Non-commercial

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08/10/2013

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CONSUMER BEHAVIOUR QUESTIONNAIRE
Premium vs. Non premium shirts
Dear Sir/Madam, We a group of student from SCMS Cochin,are conducting a survey on Preference of National VsRegional Brand of Shirts. Please help us in this surveyprocess by filling the Questionnaire given below. Yourcooperation will be highly obliged.
Age: ______ Gender: _________Address_______________________________ 
1. Which brand of shirts you prefer? ______________________  2. Is it a premium/ Semi premium/ Non premium brand? __________________ 3. What is your expected price range of the brand of shirt you use? ___________________ 4. Rate your favorite brand of shirt on the basis of following attributes.
Color
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]
Design
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]
Material
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]
Variety
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]
Comfort
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]

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