Description

The Enhanced Public Outreach Project (EPOP) is a joint effort of the
Los Angeles County Metropolitan Transportation Authority (Metro) and
the Los Angeles County Bicycle Coalition (LACBC). The findings of the
EPOP will assist Metro in identifying projects and policies that will
improve the bicycling environment for Los Angeles County residents.
Major elements of the EPOP include a Countywide Bicyclist Survey, an
Origin and Destination Survey, and information distribution throughout
Los Angeles County.
First, census data was used to target communities with low median
household incomes and high levels of transit use. Public outreach to
the targeted communities was conducted through field interviews and
surveys at local events. The project team distributed information and
surveyed bicyclists at over 50 locations across the county. Outreach
locations within the targeted communities included transit stations,
farmers’ markets, street festivals, public plazas and day labor sites.
Surveys were also conducted on-board Metro trains. Surveys were
distributed by mail and posted on-line in order to reach bicyclists
affiliated with Metro’s bicycle programs, LACBC and local bike clubs.
Two survey instruments were developed: the Countywide Bicyclist Survey
and the Origin and Destination Survey. Both surveys were produced in
English and Spanish. Bilingual LACBC staff was used to conduct surveys
in the field.