a greater punch and the message could also sound more professional in grammar and tone.Similarly, a Twitter account for EPIC was recently set up. We would like to have a professional,friendly message that will include up-to-date episode facts and information, behind-the-scenesmoments, and real-time updates. EPIC is also in the process of uploading episodes from theearly years of EPIC to its You Tube channel.This campaign will also include ambient advertisements. We would like to recommendthe purchase of
a stamp that has EPIC’s text logo, which we will crea
te, on it. That way, EPIC
members can “stamp” their friends’ hands in order to remind them to watch the latest episode.
We also would like to create T-shirts for EPIC, pending budget approval by the Communicationsdepartment at Spring Arbor University.We will create a logo in order to further the brand of EPIC.
The target market for this campaign is Spring Arbor University students. We would liketo encourage students who have never watched EPIC to watch for the first time. We would liketo encourage the students to continue to follow episode arcs and entertain them with thestorylines of the episodes.
Simply, the benefit of EPIC is to entertain.The promise of our campaign is to clearly communicate and raise awareness of thebrand and benefit of EPIC to the audience, Spring Arbor University students.