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Global Strategy Framework

GLOBAL AMBITION
* IndiGo will buy 180 planes from Airbus for an estimated $15.6 billion

GLOBAL POSITIONING Choice of: - Countries - Value proposition

GLOBAL STRATEGY

GLOBAL BUSINESS SYSTEM

- Investments in
resources, assets and competencies to create a global value chain - Development of global capabilities through alliances and acquisitions

GLOBAL ORGANISATION

- Global structure
- Global processes - Global co-ordination - Global human resource management

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