Press ReleaseKomli Media launches ATOM, Indias 1st RTB enabled performance ad platform A proprietary technology developed at Komli MediaThursday, 15

December, 2011:

Komli Media, the leading media technology platform inAsia Pacific, today announced the launch of Indias first Real Time Bidding (RTB) enabledperformance Ad platform  ATOM. RTB is a disruptive technology that allows media buyersto evaluate, bid on and purchase online ad inventory on an impression by impression basis,reaching precise audience at scale. Komli Media is currently the only media network inIndia to develop and use this technology.ATOM, a real time performance ad platform,provides access to over 10 billion ad impressions permonth, over 90 percent reach into Indias onlineaudience (estimated 80 million + users) andcoverage across hundreds of thousands of publishersincluding over 50% of the top 200 publishers inIndia. With Real Time Bidding capability on ATOM,Komlis media network business gets a shot in thearm with high quality inventory, massive inventoryvolume, and precise audience buys, in turn drivingsignificantly higher ROI on clients campaigns. Thistechnology has given Komli Media unparalleledcompetitive edge in the Asia Pacific market.On the occasion, Gulshan Verma, Komli Medias Vice President and Country Head, Medianetwork, India and North America said, The promise of 1-to-1 marketing is beginning tobe realized by marketers. Some of our customers are already seeing the benefit of onlypaying for the impression they want. For example: An online e-commerce client witnesseda 79% increase in its conversion rate using RTB through ATOM and a software client enjoyed a 71% click through rate improvement. This has also benefited our publishers -

ATOM powering KomliMedia Network business:

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Access to MassiveVolume and High QualityInventory

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Precision buys toimprove performanceper impression

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Maximize Advertiser ROIand Publisher Yield