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LG Electronics: Global Strategy In Emerging Markets

LG Electronics: Global Strategy In Emerging Markets

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Published by Anupam Kumar

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Published by: Anupam Kumar on Dec 15, 2011
Copyright:Attribution Non-commercial

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05/14/2013

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LG Electronics: Global Strategy InEmerging Markets
Prepared By-Anupam kumar
 
LG Electronics is Korean based company was primarily knownfor its low- cost appliances had more than 72000 employeesworking in about 77subsidiaries and marketing unit across theworld.LG embraced the philosophy of 
“great
company, great
 people”
 and followed two growth strategies which involved
“fast
 innovation and fast
growth”
to secure global competitiveness
LG Products-
 
a
 
Founded as aCosmeticsProduct makerPlastic CapsCombs, ToothbrushesSoaps boxesElectronics Fan BladesTelephone casingsElectronics Equipmentsand Telecom
Oil Refining
InsuranceShipping

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