“Economic and environmental factors are driving increased demand for virtual events. Successful companies are decreasing their costs and expanding their global reach, while offering their customers, partners, and employees a moreconvenient way to access valuable information. Virtual events offer extended and enriched access to content and speakers, while delivering better metrics for better business intelligence.”
Director, Global Events & Operations, Corporate MarketingCisco“Virtual events — in which you truly replicate an event experience — are the most exciting Web 2.0 marketing opportunity. They deliver great results and, if youreplace a real event with a virtual one, you can cut costs as much as 95 percent.While in-person events offer the beneﬁts of face-to-face contact, virtual events alsooffer online opportunities for networking and chatting that enable a personal connection. Enterprises should evaluate their events strategies and develop a mix of physical, virtual, and hybrid events to maximize ROI.”
Vice President, Software Business PartnersIBM
About ON24 Inc.
The recognized global virtual events market share leader, ON24 provides webcasting and virtualenvironments for corporate communications and demand generation. The ON24 platform is acomplete Software-as-a-Service (SaaS) cloud offering; no deployment resources are required.ON24 offers fully integrated, enterprise-wide solutions for applications ranging from training,user conferences, and company meetings to partner expos and trade shows. More than 750organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE,and Oracle, rely on ON24. The company is headquartered in San Francisco, with ofﬁces throughoutthe world. For more information, visit www.ON24.com.
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