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TYPE: Product development PRODUCT: Modess (J&J) OVERVIEW We came up with the theme campaign of kulayan ang pagiging

dalaga in which we suggested that sanitary napkin can have girly colors that suit the preferences of teenagers, not just adding colors, based on our conducted research teens hate the inefficiency of Modess to serve its purpose so we consulted some respected engineers to suggest some adjustments needed to make thin while serving its purpose to teenage girl.

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