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Whitepaper Preface
Although E- commerce has influenced the global environment, many firms are Mobile Commerce has gained increasing continuously looking for new technologies, acceptance amongst various sections of the applications and society in last few infrastructures where years. The reasons such innovations can for its growth can The need for mobility seems to be the bring more profits p be traced back to driving force behind Mobile Commerce. and attract more technological and customers. One demographical M-commerce = E commerce E-commerce + Wireless innovative developments that Web environment, have influenced involving mobile many aspects of computing and the socio-cultural wireless technology is related to Mobile behavior in todays world. Mobile services Commerce, which has become a new area have registered impressive growth in of interest for todays firms. M-commerce is M preceding years and m-commerce is slowly mmerce a new concept and is an innovation of the but surely showing signs of a healthy wing electronic market. It is creating entirely new growth. opportunities for mobile devices and services.
1. E-business & M-business offer business common services in some areas while also unique in few others. 2. E-commerce & m-commerce offer commerce similar and also unique services not possible by other mode.
Mobile
Anytime and anywhere access to business processes managed by computer-mediated networks networks. Access takes place using mobile communication networks, making the availability of these services independent of the geographic location of the user.
Electronic
Anytime access to business processes managed by computer-mediated computer networks Access to such networks is stationary and therefore, not available independent of the geographic location
Future of m-Commerce
Simple Authentication
Devices like SIM, PIN are effective
Instant connectivity
Always-on feature, hence convenient
Ubiquity
Services available anywhere
Mcommerce
Localization
Localized Content and Services
Immediacy
Services available anytime
Ubiquity - It means that the user can avail of services and carry out transactions largely independent of his current geographic location. Immediacy It provides real-time availability of services. Localization - Location based services such as GPS, allow companies to offer goods and services to the user specific to his current location. Instant connectivity - This feature brings convenience to the user, due to introduction of services like GPRS which keeps users always in touch and connected. Simple authentication - Mobile telecommunication devices function with an electronic chip called SIM, which is easily identifiable. This in combination with an individual Personal Identification Number (PIN) makes the authentication process simple.
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Efficiency Increase
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M - Banking
M - Shopping
MEntertainment
MMarketing
MInformation Services
Type of Mobile Applications Category Mobile Financial Applications B2C,B2B Mobile Advertising B2C Mobile Office Mobile Inventory Management Wireless Data Center Mobile Entertainment Mobile Distance Education Wireless Reengineering Product Shopping B2C B2B,B2C B2B,B2C B2C B2C B2C,B2B B2C,B2B
Examples Banking, brokerage and mobile payments Sending user-specific and location-specific advertisements Working from traffic jams, conferences, etc Location tracking of goods, people, etc Information downloaded by mobile users / vendors Video on demand and other services Taking a class using streaming audio and video Improvement of Business Services Ordering items by a mobile device
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Mobile payment
Challenges to M - Commerce
Security
GSM provides a relatively secure connection through the PIN when turning on the handset. But more is expected in the field of security,like smart cards
Business
Companies need to integrate capabilities in both telecommunicatio ns and information systems
Bandwidth
As bandwidth demand increases,service providers may have to face problem of bandwidth scarcity
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Future of m-Commerce
WayWay- Ahead
The mobile Internet channel has opened up new possibilities. There is a big gap between technologys capabilities and the consumers expectations. But, the good news is that problem areas like slow transmission speeds and high costs are being addressed by operators and equipment manufacturers. M- Commerce players need to improve the user interface soon and implement innovative pricing structures. Despite the initial frustrations of the users, consumers envision that once the glitches are worked out, mobile applications will become an integral part of their daily lives.
References
1. http://www.hipc.org 2. http://www.cacci.org 3. http://www.isg.rhul.ac.uk
Whitepaper
iPhone
Symbian
Windows
Android
BlackBerry
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