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Table Of Contents

Cap. 1.1.1. Strategii în comunicarea de marketing
Cap. 1.1.2. Elementele mixului promoţional şi caracteristicile lor
Cap. 1.2.1. Istoria publicităţii
Cap. 1.2.2. Scurt istoric al publicităţii româneşti
Cap. 1.3.1. Definirea publicităţii
Cap. 1.3.2. Funcţiile publicităţii
Cap. 1.3.3. Obiectivele publicitãţii
Cap. 1.4. Organizarea activităţii publicitare
Cap. 1.6 Legislaţia în domeniu
Cap. 2.1 Scurt istoric al studierii comportamentului consumatorului
Cap. 2.2. Principalii factori endogeni care influenţează comportamentul
Cap. 2.3. Atitudini şi convingeri în comportamentul consumatorului
Cap. 4.1. Proiectarea cercetării
Cap. 4.2. Analiza datelor si interpretarea rezultatelor
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Lucrare de Diploma

Lucrare de Diploma

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Published by anaxor2001

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Published by: anaxor2001 on Dec 16, 2011
Copyright:Attribution Non-commercial

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05/26/2013

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