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Wisconsin_GYBO_11x8.5__HowToGuide

Wisconsin_GYBO_11x8.5__HowToGuide

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Published by Tom Bores

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Published by: Tom Bores on Dec 17, 2011
Copyright:Attribution Non-commercial

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05/13/2014

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GETTING YOURBUSINESS ONLINE
HOW-TO-GUIDE FOR
 
WELCOME........................Page1
It’s Time to Get Online
CHAPTER1.......................Page2
Grow and Thrive Online
By Carrie Wilkerson
CHAPTER2......................Page6
Be Visible Online:Create Your Website
By Anita Campbell 
CHAPTER3......................Page13
Drive Traffic to Your Website
By Anita Campbell 
CHAPTER4......................Page17
Get Found Online in Your Town
By John Jantsch
CHAPTER1.......................Page35
CHECKLIST: Grow and Thrive Online
By Carrie Wilkerson
CHAPTER2......................Page37
CHECKLIST: Be Visible Online:Create Your Website
By Anita Campbell 
CHAPTER3......................Page39
CHECKLIST: Drive Trafficto Your Website
By Anita Campbell 
CHAPTER4......................Page43
CHECKLIST: Get Found Onlinein Your Town
By John Jantsch
CHAPTER5......................Page45
CHECKLIST: Build a Communityof People Who Love Your Business
By David Garland 
CHAPTER5......................Page21
Build a Community of PeopleWho Love Your Business
By David Garland 
CHAPTER6......................Page26
Serve Your CustomersWherever They Are
By Alice Bredin
CHAPTER7.......................Page29
Understand What WorksThrough Measurement
By John Jantsch
CONCLUSION....................Page33CHAPTER6......................Page47
CHECKLIST: Serve YourCustomers Wherever They Are
By Alice Bredin
CHAPTER7.......................Page49
CHECKLIST: Understand WhatWorks Through Measurement
By John Jantsch
GOONLINE:SOMETHINGFOREVERYBUSINESS......Page51RESOURCES.....................Page52KEYTERMS......................Page54ABOUTTHEAUTHORS.......Page56
GUIDE CONTENTSWORKBOOK CONTENTS
 
ABOUT THIS GUIDE
Difficulty
BASIC
: Requires no expertise, justsome of your time.
INTERMEDIATE:
Requires someknowledge of the fundamentals anda bit more of a time commitmentthan the basics.
ADVANCED
: Requires a solidunderstanding of the basics.
Time
Our icons will tell you if the task shouldtake a few minutes, a day or longer.
Each task in this guide has a rating and a time-commitment icon to let yousee at a glance how easy it will be to finish.
BasicIntermediateAdvanced
10
minutes
1
hour
3
Days
1
Day

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