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Opm Assignment 2

Opm Assignment 2

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Published by: Md Rakibuzzaman Kanak on Dec 17, 2011
Copyright:Attribution Non-commercial


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A mission statement defines what an organization is, why it exists, its reason for being. At aminimum, mission statement should define who are the primary customers , identify theproducts and services produce, and describe the geographical location in which the companyoperate.It is a short sentence or paragraph used by a company to explain, in simple and concise terms,their purposes for being. These statements serve a dual purpose by helping employees to remainfocused on the tasks at hand, as well as encouraging them to find innovative ways of movingtowards an increasingly productive achievement of company goals. It is not uncommon for thelargest companies to spend many years and millions of dollars developing and refining theirmission statement, with many of these mission statements eventually becoming householdphrases.For example vision statement of General Motors is as below:"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It isdedicated to provide products and services of such quality that our customers will receivesuperior value while our employees and business partners will share in our success and ourstock-holders will receive a sustained superior return on their investment."
A vision statement
is sometimes called a picture of any company in the future but i
t‟s so much
more than that. Vision statement is the inspiration, the framework for all strategic planning.A vision statement may apply to an entire company or to a single division of that company.
Whether for all or part of an organization, the vision statement answers the question, “Where do
we want to g
 What one is doing when creating a vision statement is articulating the dreams and hopes forbusiness. It reminds of what you are trying to build.
While a vision statement doesn‟t tell how
the company going to get there, it does set thedirection for yo
ur business planning That‟s why it‟s important when crafting a vision statement
to let your imagination go and dare to dream
and why it‟s important that a vision statement
captures your passion.Unlike the mission statement, a vision statement is for the management and the other members of the company, not for your customers or clients.
For example vision statement of Microsoft Corporation is
o be led by a globally diverse workforce that consistently delivers outstanding businessresults, understands the various cultural demands of a global marketplace, is passionate about
technology and the promise it holds to tap human potential, and thrives in a corporate culturewhere inclusive behaviors are valued.
Organizational values define the acceptable standards which govern the behaviour of individualswithin the organization. Without such values, individuals will pursue behaviours that are in linewith their own individual value systems, which may lead to behaviours that the organizationdoesn't wish to encourage.
In a smaller, co-located organization, the behaviour of individuals is much more visible than inlarger, disparate ones. In these smaller groups, the need for articulated values is reduced, sinceunacceptable behaviours can be challenged openly. However, for the larger organization, wheredesired behaviour is being encouraged by different individuals in different places with differentsub-groups, an articulated statement of values can draw an organization together.
Clearly, the organization's values must be in line with its purpose or mission, and the vision thatit is trying to achieve. So to summarize, articulated values of an organization can provide aframework for the collective leadership of an organization to encourage common norms of behaviour which will support the achievement of the organization's goals and mission.
Strategy is a well defined roadmap of an organization
. It defines the overall mission, visionand direction of an organization. The objective of a strategy is to
maximize an organization‟s
strengths and to minimize the strengths of the competitors.
Strategy, in short, bridges the gap between “where we are” and “where we want to be”.
Features of Strategy
Strategy is Significant because it is not possible to foresee the future. Without a perfectforesight, the firms must be ready to deal with the uncertain events which constitute thebusiness environment.
Strategy deals with long term developments rather than routine operations, i.e. it dealswith probability of innovations or new products, new methods of productions, or newmarkets to be developed in future.
Strategy is created to take into account the probable behavior of customers andcompetitors. Strategies dealing with employees will predict the employee behavior. 
Principles & Values
Our PrinciplesLeading by example to be the right partner for its stakeholders, the Group is committed tobuilding a sustainable business over the long term that is trusted worldwide for upholding highstandards of corporate governance, social responsibility, environmental protection and employeediversity. It employs over 75,000 people, nearly half of whom are women, The Group'semployees are of 125 nationalities, of which about 70 are represented
What we stand forStrategic intent
To be the world's best international bank 
Leading the way in Asia, Africa and the Middle East
Brand promise
Here for good
Focusing on attractive, growing markets where we can leverage our relationships andexpertise
Competitive positioning
Combining global capability, deep local knowledge and creativity to outperform ourcompetitors

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