technology and the promise it holds to tap human potential, and thrives in a corporate culturewhere inclusive behaviors are valued.
Organizational values define the acceptable standards which govern the behaviour of individualswithin the organization. Without such values, individuals will pursue behaviours that are in linewith their own individual value systems, which may lead to behaviours that the organizationdoesn't wish to encourage.
In a smaller, co-located organization, the behaviour of individuals is much more visible than inlarger, disparate ones. In these smaller groups, the need for articulated values is reduced, sinceunacceptable behaviours can be challenged openly. However, for the larger organization, wheredesired behaviour is being encouraged by different individuals in different places with differentsub-groups, an articulated statement of values can draw an organization together.
Clearly, the organization's values must be in line with its purpose or mission, and the vision thatit is trying to achieve. So to summarize, articulated values of an organization can provide aframework for the collective leadership of an organization to encourage common norms of behaviour which will support the achievement of the organization's goals and mission.
Strategy is a well defined roadmap of an organization
. It defines the overall mission, visionand direction of an organization. The objective of a strategy is to
maximize an organization‟s
strengths and to minimize the strengths of the competitors.
Strategy, in short, bridges the gap between “where we are” and “where we want to be”.
Features of Strategy
Strategy is Significant because it is not possible to foresee the future. Without a perfectforesight, the firms must be ready to deal with the uncertain events which constitute thebusiness environment.
Strategy deals with long term developments rather than routine operations, i.e. it dealswith probability of innovations or new products, new methods of productions, or newmarkets to be developed in future.
Strategy is created to take into account the probable behavior of customers andcompetitors. Strategies dealing with employees will predict the employee behavior.