CHAPTER SIX: CHANGING ORGANISATIONS
"There is nothing more difficult to take in hand, more perilous toconduct, or more uncertain in its success, than to take the lead in the
introduction of a new order of things.”
- Niccolo Machiavelli, Italian historian, philosopher, humanist, andwriterThe opportunities created by crowdsourcing do not always come easilyfor established businesses.Companies need to change how they work, which may impact
employees’ roles and responsibilities as well as business processes.
Companies need to carefully manage the journey from recognising thebenefits of crowdsourcing through to embedding these approaches intotheir operations.
Dealing with resistance to crowdsourcing
Any organisation that adopts crowdsourcing approaches needs to beprepared for internal resistance. Some of this may be a response tochange in general, however there can be specific concerns about theintroduction of crowd-based work.
The validity of these concerns will depend on the organisation’s
strategic intent of the use of crowdsourcing. If the intention is simply tocut costs through headcount reduction, the resistance is to be expected,and trying to present the initiative for something other than what it iswill not help the situation.