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SCA magazine SHAPE 4 2011 focuses on growing markets

SCA magazine SHAPE 4 2011 focuses on growing markets

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http://www.sca.com/shape SHAPE 4 / 2011, the SCA magazine on business, markets and trends focuses this time on new economic dynamos in the world, SCA's growth opportunities in BRICIT countries, probiotics, green awareness to New Orleans students, how Östrand pulp mill rplaced fuel oil with eco-friendly wood powder, removing waste from the Antarctica, how SCA keeps Moët & Chandon champagne cool etc.

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http://www.sca.com/shape SHAPE 4 / 2011, the SCA magazine on business, markets and trends focuses this time on new economic dynamos in the world, SCA's growth opportunities in BRICIT countries, probiotics, green awareness to New Orleans students, how Östrand pulp mill rplaced fuel oil with eco-friendly wood powder, removing waste from the Antarctica, how SCA keeps Moët & Chandon champagne cool etc.

http://www.facebook.com/SCA
http://www.twitter.com/SCAeveryday
http://www.youtube.com/SCAeveryday

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Published by: SCA - Hygiene and Forest Products Company on Dec 20, 2011
Copyright:Attribution Non-commercial

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12/17/2013

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SHAPESHAPE
New Orleans after Katrina
 Howtoenternewmarkets
 
GLOBAL HOTTIES
 FOCUS:
SCAproposestoGeorgia- Pacifc Goodagainst bad inthe  BACTERIAWAR
GREEN STUDENTSREBEL
 
NewOrleansafterKatrina
 4.2011
 A MAGAZINE FROM
SCA
ON TRENDS, MARKETS AND BUSINESS
 
2
SCA
SHAPE
4
2011
 Youtube.com/SCAeveryday
showscommercials and videos from SCA’spress conferences, presentationsand interviews with executives andemployees.
Facebook.com/SCA
isintended to attract talent,engage users and provide informationin a way that complements sca.com.
Twitter.com/SCAeveryday
provides a good summary ofeverything happening at sca.com andin SCA’s social media. The aim is toprovide various users, journalists andbloggers with relevant information.
Slideshare.com/SCAeveryday
 is for investors and analysts, whocan download presentations fromquarterly reports and annual generalmeetings.
Scribd.com/SCAeveryday
makes some 50 publications available,including SCA’s sustainability report,its
“Hygiene Matters”
report and
Shape
magazine.
Flickr.com/HygieneMatters
supports the launch of the globalreport
“Hygiene Matters”
with images.
THE CO-WORKER
Shape
is a magazine from SCA,primarily geared toward customers,shareholders and analysts, but alsofor journalists, opinion leaders andothers interested in SCA's businessand development. Shape ispublished four times a year. Thenext issue is due in March 2012.
Publisher
Camilla Weiner
Managing Editor
Marita Sander
Editorial
 Anna Gullers, Göran Lind, Anne Hammarskjöld, Appelberg
Design
 Markus Ljungblom, Appelberg
Printer
Sörmlands Grafiska AB.Katrineholm
 Address
 SCA, Corporate Communications,Box 200, 101 23 Stockholm,Sweden.Telephone +46 8 7885100Fax +46 8 6788130
SCA Shape is published in Swedish, English,Spanish, German, French, Dutch and Italian.The contents are printed on GraphoCote 90gram from SCA. Reproduction only by permis-sion of SCA Corporate Communications. Theopinions expressed herein are those of theauthors or persons interviewed and do notnecessarily reflect the views of the editors orSCA. You can subscribe to SCA Shape or readit as a pdf at www.sca.com.Address changes can done atwww.sca.com/subscribe or by e-mailingsophie.brauner@sca.com
Cover photo:Upload / Nordicphotos
SCA’S SOCIAL MEDIA SITES
SHAPESHAPE
NewOrleans after Katrina
 Howtoenternewmarkets
GLOBAL HOTTIES
 FOCUS:
SCAproposestoGeorgia- Pacifc Goodagainst badinthe  BACTERIAWAR
GREENSTUDENTSREBEL
 
 4.2011
 A MAGAZINE FROM
SCA
ON TRENDS, MARKETS AND BUSINESS
IN THIS ISSUE
o 
Shape
, ournalstElsabet apo Neuwrth takes acloser look at probotcs, the bac-tera that are benefcal to humanhealth (page 20).apo Neuwrth lves wth heramly n gtuna, ust outsde o tockholm.In recent years, she has ncreas-ngly wrtten about research,medcne and health – topcs thatrequre curosty, accuracy and adose o humlty durng encoun-ters wth patents, researchersand doctors. Among other as-sgnments, she has been a proectmanager or a wedsh cardo-logy ournal and wrtten numer-ous theme publcatons aboutcardo-pulmonary dseases or thewedsh Cardo-pulmonary Foun-daton, one o whch was recentlydstrbuted as an audobook.apo Neuwrth tres to lve nthe here and now by socalzngwth rends and amly andsamplng good musc, ood andbooks. For more physcal gratfca-ton, she enoys strength tranngand walkng.
 Elisabet Tapio Neuwirth
OUR WRITER ONGOOD BACTERIA
 
SCA
SHAPE
3
2011
3
 
6.

Markets n the lmelght
Shape 
takes a look at the new economic dynamos in the world.
3.SCA n new markets
Exciting growth opportunities in BRICIT countries.
6.Loos on hs mnd
Eric Treurniet turns the public toilet into a shopping experience.
2.

Good bactera aganst bad
Probiotics are bacteria that can make you healthier.
22.

Student revoluton n the US
The hurricane brought a green awareness to New Orleans students.
27.

Technology mproved
Östrand pulp mill replaces fuel oil with eco-friendly wood powder.
32.

Nothng stays n Antarctca
A sensitive environment means all waste must be removed.
 4.
Innovaton mood
SCA knows how to keep Moët & Chandon champagne cool.
AT THE DOORSTEP.SCA partners with home carecompany in China.
CONTENTS
SCA FLIRTS
with Georgia-Pacific – page 4
GROWTH OPPORTUNITIES
in focus – page 37
12 HOURS
with Elin Olofsson – page 38
NEWS FROM SCA
 
page 4143
 ALSO....
THE MILKY WAY.A baby's bacterial floracomes with milk.
2030
...how often scientists on Antarctica receive supplies? See page 32.
DO YOU KNOW...
04
 
Wheels onwood.

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