SHAPESHAPE
New Orleans after Katrina
Howtoenternewmarkets
GLOBAL HOTTIES
FOCUS:
SCAproposestoGeorgia- Pacifc Goodagainst bad inthe BACTERIAWAR
GREEN STUDENTSREBEL
NewOrleansafterKatrina
4.2011
A MAGAZINE FROM
SCA
ON TRENDS, MARKETS AND BUSINESS
2
SCA
SHAPE
4
2011
Youtube.com/SCAeveryday
showscommercials and videos from SCA’spress conferences, presentationsand interviews with executives andemployees.
Facebook.com/SCA
isintended to attract talent,engage users and provide informationin a way that complements sca.com.
Twitter.com/SCAeveryday
provides a good summary ofeverything happening at sca.com andin SCA’s social media. The aim is toprovide various users, journalists andbloggers with relevant information.
Slideshare.com/SCAeveryday
is for investors and analysts, whocan download presentations fromquarterly reports and annual generalmeetings.
Scribd.com/SCAeveryday
makes some 50 publications available,including SCA’s sustainability report,its
“Hygiene Matters”
report and
Shape
magazine.
Flickr.com/HygieneMatters
supports the launch of the globalreport
“Hygiene Matters”
with images.
THE CO-WORKER
Shape
is a magazine from SCA,primarily geared toward customers,shareholders and analysts, but alsofor journalists, opinion leaders andothers interested in SCA's businessand development. Shape ispublished four times a year. Thenext issue is due in March 2012.
Publisher
Camilla Weiner
Managing Editor
Marita Sander
Editorial
Anna Gullers, Göran Lind, Anne Hammarskjöld, Appelberg
Design
Markus Ljungblom, Appelberg
Printer
Sörmlands Grafiska AB.Katrineholm
Address
SCA, Corporate Communications,Box 200, 101 23 Stockholm,Sweden.Telephone +46 8 7885100Fax +46 8 6788130
SCA Shape is published in Swedish, English,Spanish, German, French, Dutch and Italian.The contents are printed on GraphoCote 90gram from SCA. Reproduction only by permis-sion of SCA Corporate Communications. Theopinions expressed herein are those of theauthors or persons interviewed and do notnecessarily reflect the views of the editors orSCA. You can subscribe to SCA Shape or readit as a pdf at www.sca.com.Address changes can done atwww.sca.com/subscribe or by e-mailingsophie.brauner@sca.com
Cover photo:Upload / Nordicphotos
SCA’S SOCIAL MEDIA SITES
SHAPESHAPE
NewOrleans after Katrina
Howtoenternewmarkets
GLOBAL HOTTIES
FOCUS:
SCAproposestoGeorgia- Pacifc Goodagainst badinthe BACTERIAWAR
GREENSTUDENTSREBEL
4.2011
A MAGAZINE FROM
SCA
ON TRENDS, MARKETS AND BUSINESS
IN THIS ISSUE
o
Shape
, ournalstElsabet apo Neuwrth takes acloser look at probotcs, the bac-tera that are benefcal to humanhealth (page 20).apo Neuwrth lves wth heramly n gtuna, ust outsde o tockholm.In recent years, she has ncreas-ngly wrtten about research,medcne and health – topcs thatrequre curosty, accuracy and adose o humlty durng encoun-ters wth patents, researchersand doctors. Among other as-sgnments, she has been a proectmanager or a wedsh cardo-logy ournal and wrtten numer-ous theme publcatons aboutcardo-pulmonary dseases or thewedsh Cardo-pulmonary Foun-daton, one o whch was recentlydstrbuted as an audobook.apo Neuwrth tres to lve nthe here and now by socalzngwth rends and amly andsamplng good musc, ood andbooks. For more physcal gratfca-ton, she enoys strength tranngand walkng.
Elisabet Tapio Neuwirth
OUR WRITER ONGOOD BACTERIA
SCA
SHAPE
3
2011
3
6.
Markets n the lmelght
Shape
takes a look at the new economic dynamos in the world.
3.SCA n new markets
Exciting growth opportunities in BRICIT countries.
6.Loos on hs mnd
Eric Treurniet turns the public toilet into a shopping experience.
2.
Good bactera aganst bad
Probiotics are bacteria that can make you healthier.
22.
Student revoluton n the US
The hurricane brought a green awareness to New Orleans students.
27.
Technology mproved
Östrand pulp mill replaces fuel oil with eco-friendly wood powder.
32.
Nothng stays n Antarctca
A sensitive environment means all waste must be removed.
4.
Innovaton mood
SCA knows how to keep Moët & Chandon champagne cool.
AT THE DOORSTEP.SCA partners with home carecompany in China.
CONTENTS
SCA FLIRTS
with Georgia-Pacific – page 4
GROWTH OPPORTUNITIES
in focus – page 37
12 HOURS
with Elin Olofsson – page 38
NEWS FROM SCA
–
page 41–43
ALSO....
THE MILKY WAY.A baby's bacterial floracomes with milk.
2030
...how often scientists on Antarctica receive supplies? See page 32.
DO YOU KNOW...
04
Wheels onwood.
Search History:
Result 00 of 00
00 results for result for
p.
SCA magazine SHAPE 4 2011 focuses on growing markets
http://www.sca.com/shape SHAPE 4 / 2011, the SCA magazine on business, markets and trends focuses this time on new economic dynamos in the world, SCA's growth opportunities in BRICIT countries, probiotics, green awareness to New Orleans students,…
(More)
1.2K
Reads
2
Readcasts
0
Embed Views
More From This User
Notes
Load more
