A transnational strategy confronts managers to three main challenges:
Coordinate the decision making between each subsidiary and the parent company
Set up a strong marketing strategy which meets the local customers‟ requirements
Marketing Management Presentation on Procter & Gamble2.
Procter & Gamble Co. Type Public (NYSE: PG) Founded 1837 One Procter & Gamble SizeHeadquarters Plaza, Cincinnati, Ohio, USA 45202 A. G. Lafley, Chairman Key people and CEO
Industry Consumer goods ▲ US$83.503 billion Revenue (2008) ▲ US$12.075 billion Net
income (2008) Employees 138,0003.
Procter & Gamble SWOT Analysis- Strengths :
Leading Market Position
Diversified andinnovative product Portfolio
Strong Finances in past years SWOT analysis- Weaknesses :
Quality control Problem
Decreased Revenues in their Northeast Asian Market4.
Procter & Gamble SWOT analysis- Opportunities :
Demographictrends across the world SWOT analysis- Threats :
Rising cost of energy prices
Economic slowdown in the US and Eurozone
Procter & Gamble Main Competitors :
Johnson & Johnson Co.
Unilever Co. Target Markets :
Procter & Gamble Product: “Gillette”
It is a brand of Procter & Gamble currently used forSafety Razors among other P ersonal Hygiene products.
It is a Co- Branding Acquisition of Gillette & P&G.
In July 2007, Global Gillette was dissolved and incorporated into Procter &Gamble's other two main divisions- Procter & Gamble Beauty. Procter & Gamble HouseholdCare.7.
Procter & Gamble Product: “Gillette” Product Depth :
Gillette Super Speed razor.
Trac II &Trac II Plus.
Atra & Atra Plus.
Gillette Sensor & Gillette Sensor for Women, Improvedversion- Sensor 3 :- Line Filling.
Blue II - Disposable razors.
Mach3 & Mach3 Turbo.
Venus, Venus Devine & Venus Vibrance
Gillette Fusion. Target Customers :
Beauty Conscious Women.8.
Procter & Gamble Product: “Gillette” Segmentation :
Urban & Semi-Urban area
Benefits- Quality, Economy.
User Status- Regular User, Potential User & Non-users. Positioning : Used Product description, Announcing Category Benefits, Relevance of PODand Believability of POD, Growth stage Strategy.
Super Speed razor
Safety Razor- prevent cuts and allowing for a closer shave