Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
Case Study

Case Study

Ratings: (0)|Views: 535|Likes:
Published by m_saleemeconomy

More info:

Published by: m_saleemeconomy on Dec 21, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

04/22/2014

pdf

text

original

 
 
2011
 
DEPARTMENT OF ECONOMICS
12/20/2011
 
Case study: Procter & GambleFounded: 1837Headquarters: Cincinnati, Ohio, USAChairman and CEO: A.G. LafleyProducts: consumer goods
Slogan: “Touching lives, improving life”
 Employees: 138 000 worldwide25th largest US company by revenue, 81th in the world (2006)
Case study: Procter & Gamble Procter & Gamble products
 
 
Three categories:
 
Beauty
 
Household Care
 
Health & Well-Being
 
More than 250 brands , including 23 brands which have
 
more than a billion dollars in net annual sales1.
 
Case study: Procter & Gamble Strengths of P&G‟s international strategy
 
o
 
Ability to respond effectively to the new and complex demands of their internationalbusiness environments (emerging
markets…)
 
o
 
Ability to attain economies of scale
o
 
Ability to increase learning
o
 
Global competitiveness2.
 
Case study: Procter & Gamble Weaknesses of P&G‟s transnational strategy
 
o
 
Time: The transnational strategy is not easy to build and the history of P&G shows that thetransition from a strategy to a transnational strategy requires time.
o
 
Management: There were also big managerial challenges for Procter & Gamble in order tohave a transnational strategy
 
3.
 
o
 
A transnational strategy confronts managers to three main challenges:
o
 
Coordinate the decision making between each subsidiary and the parent company
o
 
Transfer knowledge
o
 
Set up a strong marketing strategy which meets the local customers‟ requirements
 1.
 
Marketing Management Presentation on Procter & Gamble2.
 
Procter & Gamble Co. Type Public (NYSE: PG) Founded 1837 One Procter & Gamble SizeHeadquarters Plaza, Cincinnati, Ohio, USA 45202 A. G. Lafley, Chairman Key people and CEO
Industry Consumer goods ▲ US$83.503 billion Revenue (2008) ▲ US$12.075 billion Net
income (2008) Employees 138,0003.
 
Procter & Gamble SWOT Analysis- Strengths :
Leading Market Position
Diversified andinnovative product Portfolio
Strong Finances in past years SWOT analysis- Weaknesses :
 Quality control Problem
Decreased Revenues in their Northeast Asian Market4.
 
Procter & Gamble SWOT analysis- Opportunities :
Developing Markets
Demographictrends across the world SWOT analysis- Threats :
Competitors
Rising cost of energy prices
Economic slowdown in the US and Eurozone
New Regulations5.
 
Procter & Gamble Main Competitors :
Johnson & Johnson Co.
Kimberly-Clark Co.
 Unilever Co. Target Markets :
Homeowners
Stay-at-home parents
Women
B2B6.
 
Procter & Gamble Product: “Gillette”
It is a brand of Procter & Gamble currently used forSafety Razors among other P ersonal Hygiene products.
It is a Co- Branding Acquisition of Gillette & P&G.
In July 2007, Global Gillette was dissolved and incorporated into Procter &Gamble's other two main divisions- Procter & Gamble Beauty. Procter & Gamble HouseholdCare.7.
 
Procter & Gamble Product: “Gillette” Product Depth :
Gillette Super Speed razor.
Trac II &Trac II Plus.
Atra & Atra Plus.
Gillette Sensor & Gillette Sensor for Women, Improvedversion- Sensor 3 :- Line Filling.
Blue II - Disposable razors.
Mach3 & Mach3 Turbo.
 Venus, Venus Devine & Venus Vibrance
 – 
Line filling.
Gillette Fusion. Target Customers :
 Young Men.
Beauty Conscious Women.8.
 
Procter & Gamble Product: “Gillette” Segmentation :
Niche Marketing
Urban & Semi-Urban area
Benefits- Quality, Economy.
User Status- Regular User, Potential User & Non-users. Positioning : Used Product description, Announcing Category Benefits, Relevance of PODand Believability of POD, Growth stage Strategy.
Super Speed razor
Reducing facialirritation
Safety Razor- prevent cuts and allowing for a closer shave
Disposable razors

Activity (3)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Jitwei Kong liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->