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Positioning of Service Sector

Positioning of Service Sector

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Published by mayank4948

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Published by: mayank4948 on Dec 21, 2011
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05/05/2012

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Positioning
 
Positioning
Kotler defined:
“designing
an offer so that itoccupies a distinct and valued place in the mindsof the target customer.
 Image that customers have about a product inrelation to the
 product’s
competitorsPurpose of planned positioning is to establishand maintain a distinctive and desirable place foritself in
customer’s
mind relative to competingorganisation and its offering.
 
Objective of Positioning

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