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Rep. Pitts IWG Letter

Rep. Pitts IWG Letter

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Published by Sunlight Foundation
Letter from Rep. Joseph R. Pitts regarding the Preliminary Proposed Nutritional Principles to Food Marketed to Children Interagency Working Group.
Letter from Rep. Joseph R. Pitts regarding the Preliminary Proposed Nutritional Principles to Food Marketed to Children Interagency Working Group.

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Categories:Types, Letters
Published by: Sunlight Foundation on Dec 21, 2011
Copyright:Attribution Non-commercial

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12/18/2014

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07/20/2011
10:31)
FAX
202
2252013
Kt:.t'. JOt:
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.20515
July
18,
2011
i
I:
The
H o n o ~ ~ " ] I ' o m
'vnsaAUc 
The
HOnomble
Kathleen Sebelius
Secretary
r
i 
Secretary
U.S.
~ t
of
Agriculture
U.S:
Department
of
Health and
Human
Services
1400
I n ~ . c e
Al'!eD11e,
SW
200 Independence
Avenue, SW
Was.hiDgtoD1
DC
2025()
,
Washington,
D.C.
20201
/
:
:
).
The
H o ~ I t i
iron,uJi,ovm
.
C1..._:_A-
i:
' ,
W1UUIAlol
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Federal
1#:0
omnUhsion
600
Pennsyl
.: Av.ue"N.W.
Wasbingto.tiJ
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. 
I 
Dear
S e c r e ~
V i t s a \ c ~ . 
Seicretary SebeJius,
and
Chainnan
Leibowitz:
i 
,I
R e p ~ i j . t i n g J
the
leading confectionery
producing
state-
in
the
n a t i o ~
providing over 
21,000
~nery
jobs
and
producing
approximately
59.3 billion
worth
of
confBotionery
preductsiiv
Y 
we,writa:
to
express our significant
and
immediate concerns over
the
Prel~
.'
~
INUfLii,:
lion
Principles
~
FoodMarketed
to
C ~ d t e n ,
by
~ e - ~ ~ c y . 
.
Wodting
':
We.
SIJroneJ,y
urge
you
to
wrthdmw
these
overreaching,
and
~
pnnClples
that
blat.ant1y
,discriniiliate*gainst
an
industry
that
has made
extensive voluatmy strides over
the
years
to
~
advertising1to
children..The
i i ~ t 
gul&lines
represent
an
alanning regulatory overreach on the
part
0f
members 
of
the
~ t y
wditing
Group~
As
you
know,
the
FY 2009 Omnibus
AppropriatioD8
Act 
difected theJIfIDA,
F1C,
CDC)
and FTC
to
complete a study
and
to provide
reeommen.dations 
in
he·form
tflt
f:'
~o
Congress. However,
for
reasons
that
reJilain
llflc,ear, the
IliteragenCY 
W-01'k.iJtg!G!nI1,P'
fj
.'
to
complete the
study
or deliver a report,
but
instead proceeded
to
propose 
sweeping
~
.
etiIJg
guidelines.
While
the
principles put forth
by
the
:rntm'aaency 
W o r k i n g , ~ ;
.'
are
' i f J l ~ "
they
are still
cause for
concern as
they
appear
to
be
an
a.ttc;1npt
to
regtilate
ab
,
:congn;t!isioUal
action.
At
a
time
of
budget
constraints
and
competing
ageney
priorities,
i~
sidjGuhllirtg
w!leam
that
valuable
agency resources
have
been
diverte4 to'seek
objeetives
. jyond
rihe
iiIltent
of
Congress
. !
I . 
i
i', 
Un*
diese
~ p o s e d
nutrition
standards,
D10st
food
and
beverage
preducts
manufactured
inthe
state
a f ~ , ' , a
could
no
longer
be
marketed
to
children and teens. In
841ditioll,
the
Interagency.
['WtMrldnl
flJroup
proposed .
marketing
restrictions
'have
the potential
to impede
the
__
==
~ , l C O u n u . n i t y
involvement
of
many
of Pennsylvania's leading
fuod
and
beV(
?,e
cd
" .
es,
c:spe(jfially
those
that
manufacture
and
market
the vast
majority
of
ehocolate
and
tat:
'.
netiy
saId
in
the United
States.
By
broadly
defining marketUlgto
include
,
L
, I
'
I
!
: i
!
JUL-19-2011 23:15 202 225 2013
97%
P.002 
.'
~
..
>,
.
 
07/20/2011
10:36
FAX
202
225 2013
REP.
JOE
PITTS
",0031004
~g,~'
llt-of-s4ie
d!t;plays,
~
sponsorships
~
well as television, radio, print·and
on~line
media,
ce
aMes wOilld
not
be
pemutted
to
use eqwty charactets or
sports
heroes on
'many
packages
~ u 1 d
nQilonger design and market seasonal shaped and seasonal
wrapped
products,
Slibh)
as choqolate Easter Bunnies and chocolate Santas.
i
! .
In
a4di!tion.
lumting the
ability
of
companies or brands
to
sponsor
local and nationalevents
and
~ds
teans.
especially when those
sponsorships
would be visible
to
teen
audiences,would
imp.t
.t
onty.major entertainment events, but
also
and
perhaps
more
imPot'tantly,
remove one!btttle
w a ~
~ t
small businesses lend
their support
to
communities.
Intustry
has
.
made
great
Strides
011:
"vemsing
through self regulation. We urge you ail
to
examine the
Children's
~
and!
~ e ~ e
Advertising Initiative
and the
enOImOUS
progress
mde
over
the
past
s e v e r a l ! ~ . 
.
i
~
~
~
the need
to
address the growing trend:ef
cbHdhood
obesitY,
food
marketing
i ~
oidy one aspeitt
of
the larger puzzle. Lack
of
physical activity,
unheaItlily
eating
habits,
g e n ~ c l I ~ 
and
S4»Cialilfactors,
such
as
socio·economic status, are additional contributing
factors
of
~ l d t a O o d i i " .
accordingto
the
Department
of
Health
and
Human Services. .
IronicaJIy,
tile.
gui
..
:
ncs1would
restrict
companies· efforts
to
help improve physical fitness
in
their local
mbIs,
by .
bi1:dlting
them from .sponsoring school and community-based athleticprograms.It
is
~ n s i 1 M e
~
put
forth a
set
of
industry guidelines
that
inherently contradictfederal
P O i i = ~ d '
are not
IIBsed
on
sufficient research and analysis. For these reasons
we
urgeyou
to
with ..
'the
Prelintlnary Proposed Nutrition Principles
to
Food Marketed
to
Children
and
P~i
the
o o ~ s s i o n a 1 
direction
to
complete
the
study
required
by
Congress andcomply
w i t l i l ~ u t i , I V " 
Order 13653
by
assessing
the
cost
of
the
proposed marketing restrictions,ensuring
t h a ~ t s i
j-listify
the costs, and clearly
demoastrating
that
the
proposed
restrictionswill help codsumers
b ~ l d
iealthy diets,
based
on objective science.Sincerely,
~~
~~~.
, I
JUL-19-2011
23:15
202 225 2013
97%
P.003
..
_---
...
-
,
c . j . A - " ~ . " ~ 
"'.<ibt.
•..
.
•.•...

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