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Summer 2010 Great Valley Newsletter

Summer 2010 Great Valley Newsletter

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Published by Great Valley Center
Summer 2010 Great Valley Newsletter
Summer 2010 Great Valley Newsletter

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Published by: Great Valley Center on Dec 22, 2011
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Summer 2010Volume 12, Number 2
2010 Annual Conference focused on uncommonregional success in challenging times
The people of California’s Great Val-ley are facing one of the most chal-lenging economic environmentsof their lives. But rising from thistroubled time are people and orga-
nizations that are inding ways for
uncommon success. They’re lifting
up the region. And they were the fo
-cus of this year’s annual conference,Valley Up: Ideas, Innovation and In-spiration, on May 6 and 7.
Held for the irst time in Modesto,
at the Gallo Center for the Arts, theconference focused on people and
organizations who have found in
-novative solutions that have led tobreakthrough achievements in the
valley and how these techniques
can be applied in other areas.“There is a need to valley up andhelp improve things,” said GenovevaIslas-Hooker, head of the CentralCalifornia Regional Obesity Preven-tion Program and a keynote speakerat the conference. Islas-Hooker gavean inspiring presentation that fo-
cused on her organization’s work 
addressing external factors contrib-uting to the region’s skyrocketingobesity rates.Her secret?Ask the community,” she said. “They
are the experts on what problems
exist and the best source for ideas to
ix them.Islas-Hooker was joined by an im
pressive line-up of speakers who
each shared their recipes for accom-plishment. They included LyndaResnick, author of 
Rubies in the Or-chard 
, who spoke about the power
of marketing in transforming San
Joaquin Valley pomegranate from alittle-known agricultural commod
-ity to the popular and trendy line of POM Wonderful health drinks; LuisSantana, founder of Reading and Be-
yond in Fresno, which has developed
a proven method of improving read-ing skills among young children that includes individualized tutoring andtraining for parents; and Paul Bux-man, an artist and third-generationValley farmer. In addition, dozens of other speakers shared their secretsto success in panels and breakout sessions that covered topics ranging
from education, air quality and po
-litical leadership to urban forestry
and local foodshed projects.For those who weren’t able to attend,written recaps of the speeches,
videos and photos from the event are
available online at www.greatvalley.
Lynda Resnick on stage at the annaul conference
Visit GVC Online
Shop at the GVC Store
for ourValley-promoting items.
Download publications for free
Our newest publication,
Urban.Forest. Tree. - An Urban Forestry Guidebook for the San Joaquin Valley 
is now available online.
Other Ways to Connect to GVC
Become a fan on
, view
our photos on
, ind us on
, follow us on
,visit our
video channel, or
read about what’s happening on our
Great Valley News Blog
A surprise hit of the Great Val-ley Center annual conferencewere two dairy farmers, DinoGiacomazzi of Hanford and RayProck, Jr. of Denair.
But they clearly it the theme of hav
-ing uncommon success in a chal-lenging time. They’re using tech-
nology to spread the word about 
agriculture in the Central Valley, andthat counts as innovation in the con-servative dairy community.
With a mission of empowering
farmers and ranchers to connect communities through social mediaplatforms, they captivated a Fridaymorning audience to such an extent 
that they were put forward as one of 
the favorite parts of the entire con-ference in the evaluation session at the end.Prock and Giacomazzi call them-selves “agvocates” and they use
twitter, blogs, YouTube, Facebook 
and LinkedIn to voice their perspec-
tives on raising cows and raising theproile of agriculture on the web.
Given the average age of a farmer or
rancher falls within automatic mem
bership in AARP, they have work to do in building their web-savvy
ranks. But they sounded more likeSteve Jobs than dairymen on stage
at the GVC conference, with lots of 
good tips about leveraging electron-ic community to provide balance incoverage of rural life and agribusi-ness.
Agvocates and the Power of Social Media
Ray Prock 
Twitter @raylindairy
Blog: www.raylindairy.com
Dino Giacomazzi
Twitter @dairydino
Blog: www.dinogiacomazzi.com
Follow the Farmers
Photo Credit: California Country Magazine
“Before making a decisionlook deeper into the issue anddisregard the “hype” to cometo your own conclusion.”~ Dino Giacomazzi
 Aztec dancers perform at theGreat Valley Center Annual Conference in May.
Tackling the region’s challenges
 2020: Visions for the Central Valley 
,edited by Great Valley CenterDirector of Research Amy Moffat,
features transcripts of ive keynote
speeches made one year ago at theCenter’s 2009 conference, during
which ive leading experts in theields of transportation, agriculture,
sustainability and health sharedvisionary and thought-provoking
ideas on how to drive the Valleytoward a more sustainable state in
the next 10 years.The book includes transcripts of the
following speeches:
The Sustainability Imperative
,L. Hunter Lovins, founder of Natural Capitalism Solutions
Designing the Transportation
of the Future
, Quentin Kopp,former chairman of theCalifornia High Speed RailAuthority
 A Thriving Agriculture in
the Twenty-First Century
, A.
G. Kawamura, secretary of the
California Department of Foodand Agriculture
The Delta’s Age of Reason
, Jeff Mount, director of the UC DavisCenter for Watershed Sciences
 A Community Approach
to Health and Health Care
,Richard Pan, pediatrician at the UC Davis Center for HealthServices Research in PrimaryCare
Order information
 2020: Visions for the Central Valley 
is available for purchasethrough the Great Valley Center,
the Heyday Books website at www.heydaybooks.com and major
book distributors including Ingram,Baker and Taylor.
Growing green canopy in theValley
The new guidebook 
Urban. Forest.Tree
provides practical information
on how to establish or improve a
community tree program, includingkey principles and strategies forcare and maintenance of trees andpossible sources of funding for treeprograms.
Just as streets, sidewalks, sewers,
public buildings and recreationalfacilities are part of a community’s
infrastructure, so are publicly owned
trees. Trees have myriad community
beneits when properly selected,
Great Valley Center publishes two new books
planted in the right locationsand appropriately cared for andmaintained.
“We hope that anyone who caresabout the quality of life in theircommunity will get excited about how trees can make a difference and
then do something about it,” Moffat said.
The book is available onlineat:
It was funded by a grant from the
California Department of Forestryand Fire Protection (CALFIRE) andthe U.S.D.A. National Forest Service.FUN FACT: Planting 1 million trees in
the San Joaquin Valley would achieve
$10 million in energy savings.
Planting 4 million trees would save
the region $20 million in annualpollution cleanup costs.
 The Great Valley Center released two new books at the 2010 annual conference in May.

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