3herein) as they deem appropriate, and (b) continue, renew, replace, implement new, and/orterminate one or more of the Customer Programs as they deem appropriate, in the ordinarycourse of business, without further application to the Court, and (ii) authorizing and directing theDisbursement Banks (as defined below) to honor and process related checks and transfers.
The Debtors’ Customer Programs
The Debtors’ customers are the lifeblood of their business. In this highlycompetitive business, customer satisfaction is the key to survival. Before the CommencementDate and in the ordinary course of their business, the Debtors offered various customer programsand engaged in certain customer practices to develop and sustain a positive reputation in themarketplace for their services and to engender customer loyalty (collectively, the “
” and the obligations thereunder and related thereto, collectively, the “
”). The Customer Programs include, but are not limited to, theTicketholder Claims, the AAdvantage Travel Awards Program, the Leisure Sales Programs,American Airlines Vacations, Barter Arrangements, the Admirals Club
, the CorporatePrograms, the Gift Cards, and the Cargo Programs, each of which is defined and described ingreater detail below. The Debtors’ Customer Programs ensure customer satisfaction, generategoodwill, and meet competitive pressures so that the Debtors can retain current customers, attractnew customers, and ultimately enhance revenues.7.
Pursuant to sections 105(a) and 363(c) of the Bankruptcy Code, theDebtors request authority in their business judgment to (i) perform and honor the prepetitionCustomer Program Obligations as they deem appropriate, and (ii) continue, renew, replace,implement new, and/or terminate one or more of the Customer Programs as they deemappropriate, in the ordinary course of business, without further application to the Court.
11-15463-shl Doc 12 Filed 11/29/11 Entered 11/29/11 07:53:02 Main DocumentPg 3 of 27