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Table Of Contents

Advertising
Industry Snapshot
Nature of the Industry
Media
In-film advertising
Work Environment
Personal characteristics
Employment avenues
Public service advertising
Regulation
Copyright
Advertising Agency
History of ad agency
Advertising Process
Typical work flow in agency
Types of advertising agencies
The functions of an advertising agency:
The Benefits of Using an Advertising Agency
Advertising Agency's Role
Services offered by ad agency
Departments & Personnel
Account Services / Account Management
Account planner / Director
Account Supervisor
Account executives
Creative department
Art Directors
Copywriter
Digital Studio
DTP Artist
Visualizer
Media Department
FUNCTIONS OF THE MEDIA DEPARTMENT
Marketing Research Department
Creative Services Department
Event Management and Promotion department
Traffic Manager (system administrator)
Radio & TV Broadcast Production Department
Print Production Department
Agency Personnel
Production Team
Storyboard artist
Graphic designer
Advertising interns
Job Positions and Earnings
Agency Compensation
Impact of technology on advertising
Common software used by ad agency
Adobe Photoshop
QuarkXPress
Autodesk Maya
Adobe Flash
CorelDRAW
Computer-aided design (CAD)
Famous advertising agencies in world
Ogilvy & Mather India
Overview
Network
Key people
Services offered
Major Clients
Indian ad legends
Large vs. Small Agencies
Study / Training & Advancement
Courses / Institutions
Future
Outlook
Myth:
An agency always helps to sell a product
Case study
Advertising creative
Conclusion
Bibliography & Webliograpy
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Advertising Agencies Project

Advertising Agencies Project

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Published by Richa Yadav

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Published by: Richa Yadav on Dec 23, 2011
Copyright:Attribution Non-commercial

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12/23/2011

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