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Regresi Linier Berganda

Regresi Linier Berganda

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Published by: Ridho Bramulya Ikhsan on Dec 23, 2011
Copyright:Attribution Non-commercial

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07/15/2013

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Regresi
 
Linier
 
Berganda
 
Ridho
 
Bramulya
 
Ikhsan
 
, S.E., M.M.
 
STATISTIK II
 
Kegunaan Analisis Regresi Linear Berganda
Analisis Regresi Linear Berganda digunakan untukmengukur pengaruh antara lebih dari satu variabel prediktor(variabel bebas) terhadap variabel terikat.Rumus:
Y = a + b1X1+b2X2+
+bnXn
Y = variabel terikata = konstantab1,b2 = koefisien regresiX1, X2 = variabel bebas
 
Perhitungan Manual Regresi Linier Berganda
Seorang Manajer Pemasaran deterjen merek
“RINSO”
inginmengetahui apakah Promosi dan Harga berpengaruhterhadap keputusan konsumen membeli produk tersebut?.Hipotesis:Ho : b1 = b2 = 0, Promosi dan Harga tidak berpengaruhsignifikan terhadap keputusankonsumen membeli deterjen merek
“RINSO”
.Ha : b1
b2
0, Promosi dan Harga berpengaruhsignifikan terhadap keputusankonsumen membeli deterjen merek
“RINSO
 

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