Internet marketing, i-marketing, web-marketing, onlinemarketing, hay tip th qua mng, tip th trc tuyn l hot ng tip th cho

sn phm v dch v thng qua mng kt ni internet ton cu. S xut hin ca Internet em li nhiu li ch nh chi ph thp truyn ti thng tin v truyn thng n s lng ln i tng tip nhn, thng ip c truyn ti di nhiu hnh thc khc nhau nh vn bn, hnh nh, m thanh, phim, tr chi,

Vi bn cht tng tc ca Internet Marketing, i tng nhn thng ip c th phn hi tc khc hay giao tip trc tip vi i tng gi thng ip. y l li th ln ca Internet Marketing so vi cc loi hnh khc. Internet Marketing kt hp tnh sng to v k thut ca internet: bao gm thit k, pht trin, qung co v bn hng. Cc hot ng ca Internet Marketing bao gm: search engine marketing, web display advertising, e-mail marketing, social media marketing,. Internet Marketing l qu trnh pht trin v qung b doanh nghip s dng cc phng tin trc tuyn. Internet Marketing

khng ch n gin l xy dng website. Internet Marketing phi l mt phn ca chin lc marketing v phi c u t hp l. Mt trong nhng li th ca Internet Marketing l s sn sng ca lng ln thng tin. Ngi tiu dng c th truy cp thng tin sn phm v thc hin giao dch, mua bn mi lc mi ni. Doanh nghip s dng e-makerting c th tit kim c chi ph bn hng nh chi ph thu mt bng, gim s lng nhn vin bn hng,.. Internet Marketing cn gip doanh nghip tip cn vi th trng rng ln cng nh pht trin ra ton cu. Ngoi ra, so snh vi cc phng tin khc nh in n, bo i, truyn hnh, Internet Marketing c li th rt ln v chi ph thp.

Cc hot ng Internet Marketing khi trin khai c th d dng theo di v nh gi. V d vi Website, dch v Web analytic cho php theo di s lng ngi truy cp, ni dung quan tm t c th nh gi thng ip truyn i c ng vi c mun ca khch hng khng. Theo d on, Internet

Marketing ngy cng pht trin mnh hn so vi cc loi hnh khc. Tuy nhin, Internet Marketing vn c mt s hn ch. Th nht, v phng din k thut, Internet Marketing i hi khch hng phi s dng cc k thut mi v khng phi tt c mi i tng khch hng c th s dng chng. ng truyn tc chm cng l mt tc nhn gy kh khn. Ngoi ra, nu cng ty xy dng Website ln v phc tp qung b sn phm, nhiu khch hng s gp kh khn khi s dng Website cng nh ti thng tin v vi ng truyn chm hay vo cc thit b di ng. Th hai, v phng din bn hng, khch hng khng th chm, nm, dng th hay cm nhn sn phm trc khi mua trc tuyn. Internet Marketing v ang c nh hng rng ln vi nhiu ngnh cng nghip nh m nhc, ngn hng, thng mi, cng nh bn thn ngnh cng nghip qung co. Trong ngnh cng nghip m nhc, nhiu khch hng mua v ti cc bn nhc qua Internet thay v mua CD. Ngy cng nhiu ngn hng cung cp cc dch v trc tuyn. Dch v ngn hng trc tuyn c cho rng s hp dn khch hng hn khi h khng phi n cc chi nhnh ngn hng thc hin.

Hin ti, hn 150 triu ngi M s dng dch v ngn hng trc tuyn v tc tng trng ngy cng cao. S ci thin tc kt ni Internet l nguyn nhn chnh cho s tng trng ny. 44% nhng c nhn s dng Internet thc hin cc giao dch vi ngn hng qua Internet. u gi qua Internet cng ang tr nn ph bin. Nhng mt hng him trc y ch c th tm cc ch tri nay ang c rao bn trn eBay. Trang Web nay cng c nh hng mnh n gi c. Ngi mua v ngi bn thng tham kho gi trn eBay trc khi n ch tri v gi trn eBay thng tr thnh gi m sn phm c bn. Ngy cng nhiu ngi bn hng ch tri rao bn hng trn eBay v iu hnh cng vic kinh doanh nh. S nh hng ca Internet Marketing ln nn cng nghip qung co ngy cng ln. Ch trong vi nm, qung co trc tuyn tng trng u n n hng chc t USD. Theo bo co ca Pricewaterhouse Coopers, th trng Internet Marketing M tr gi tng cng 27 t USD trong nm 2009 http://www.rmc.vn/internet-marketing-online-marketing/