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Table Of Contents

16-3ADVERTISING DEFINITION
16-4PRODUCT ADVERTISEMENTS DEFINITION
16-5PRODUCT ADVERTISEMENTS DEFINITION
16-6PRODUCT ADVERTISING APPLICATION
16-7PIONEERING ADVERTISING DEFINITION
16-8PIONEERING ADVERTISING CONCEPTUAL
16-9PIONEERING ADVERTISING APPLICATION
16-10PIONEERING ADVERTISEMENT CONCEPTUAL
16-11PIONEERING ADVERTISEMENT APPLICATION
16-12COMPETITIVE ADVERTISING DEFINITION
16-13COMPETITIVE ADVERTISING DEFINITION
16-14COMPARATIVE ADVERTISING DEFINITION
16-15COMPETITIVE ADVERTISING CONCEPTUAL
16-16COMPARATIVE ADVERTISING CONCEPTUAL
16-17COMPARATIVE ADVERTISING APPLICATION
16-18REMINDER ADVERTISING DEFINITION
16-19REMINDER ADVERTISING APPLICATION
16-20REMINDER ADVERTISING CONCEPTUAL
16-21REMINDER ADVERTISING APPLICATION
16-22REMINDER ADVERTISEMENT CONCEPTUAL
16-23REINFORCEMENT ADVERTISING DEFINITION
16-24INSTITUTIONAL ADVERTISEMENTS DEFINITION
16-25INSTITUTIONAL ADVERTISEMENTS DEFINITION
16-26INSTITUTIONAL ADVERTISEMENTS CONCEPTUAL
16-27ADVOCACY ADVERTISING DEFINITION
16-28ADVOCACY ADVERTISEMENTS CONCEPTUAL
16-29ADVOCACY ADVERTISEMENTS APPLICATION
16-30ADVOCACY ADVERTISEMENTS APPLICATION
16-31PIONEERING INSTITUTIONAL ADVERTISEMENTS APPLICATION
16-32PIONEERING INSTITUTIONAL ADVERTISEMENTS DEFINITION
16-33COMPETITIVE INSTITUTIONAL ADVERTISEMENTS APPLICATION
16-34COMPETITIVE INSTITUTIONAL ADVERTISEMENTS APPLICATION
16-35COMPETITIVE INSTITUTIONAL ADVERTISEMENTS DEFINITION
16-36REMINDER INSTITUTIONAL ADVERTISEMENTS DEFINITION
16-37REMINDER INSTITUTIONAL ADVERTISEMENTS APPLICATION
16-38ADVERTISING DECISION PROCESS: PLANNING CONCEPTUAL
16-39ADVERTISING DECISION PROCESS: PLANNING CONCEPTUAL
16-40DESIGNING THE ADVERTISEMENT CONCEPTUAL
16-41MESSAGE APPEAL CONCEPTUAL
16-42MESSAGE APPEAL CONCEPTUAL
16-43MESSAGE APPEAL CONCEPTUAL
16-44FEAR APPEALS CONCEPTUAL
16-45FEAR APPEALS DEFINITION
16-46FEAR APPEALS APPLICATION
16-47FEAR APPEALS APPLICATION
16-48SEX APPEALS CONCEPTUAL
16-49SEX APPEALS DEFINITION
16-50SEX APPEALS CONCEPTUAL
16-51SEX APPEALS APPLICATION
16-52HUMOROUS APPEALS DEFINITION
16-53HUMOROUS APPEALS CONCEPTUAL
16-54HUMOROUS APPEALS APPLICATION
16-55CREATING THE MESSAGE CONCEPTUAL
16-56ADVERTISING MEDIA DEFINITION
16-57ADVERTISING EXPENDITURES BY MEDIA TYPE CONCEPTUAL
16-58REACH DEFINITION
16-59RATING DEFINITION
16-60RATING APPLICATION
16-61FREQUENCY DEFINITION
16-62FREQUENCY CONCEPTUAL
16-63GROSS RATING POINTS DEFINITION
16-64COST PER THOUSAND (CPM) DEFINITION
16-65COST PER THOUSAND (CPM) APPLICATION
16-66COST PER THOUSAND (CPM) APPLICATION
16-67FREQUENCY APPLICATION
16-68TELEVISION CONCEPTUAL
16-69INFOMERCIALS DEFINITION
16-70RADIO CONCEPTUAL
16-71RADIO CONCEPTUAL
16-72MAGAZINES CONCEPTUAL
16-73MAGAZINES APPLICATION
16-74MAGAZINES CONCEPTUAL
16-75NEWSPAPERS CONCEPTUAL
16-76NEWSPAPERS CONCEPTUAL
16-77INTERNET CONCEPTUAL
16-78INTERNET CONCEPTUAL
16-79INTERNET-RICH MEDIA DEFINITION
16-80OUTDOOR CONCEPTUAL
16-81OUTDOOR CONCEPTUAL
16-82OUTDOOR-BILLBOARDS DEFINITION
16-83TRANSIT ADVERTISING CONCEPTUAL
16-84TRANSIT ADVERTISING APPLICATION
16-85OTHER MEDIA CONCEPTUAL
16-86BUYER TURNOVER DEFINITION
16-87PURCHASE FREQUENCY DEFINITION
16-88FORGETTING RATE DEFINITION
16-89ADVERTISING SCHEDULES DEFINITION
16-90CONTINUOUS SCHEDULE APPLICATION
16-99PRETESTS CONCEPTUAL
16-100PORTFOLIO TESTS CONCEPTUAL
16-101JURY TESTS CONCEPTUAL
16-102JURY TESTS CONCEPTUAL
16-103THEATER TESTS CONCEPTUAL
16-104THEATER TESTS CONCEPTUAL
16-105FULL-SERVICE AGENCY DEFINITION
16-106FULL-SERVICE AGENCY APPLICATION
16-107LIMITED-SERVICE AGENCIES DEFINITION
16-108IN-HOUSE AGENCY DEFINITION
16-109POSTTESTS DEFINITION
16-110POSTTESTS CONCEPTUAL
16-111POSTTESTS CONCEPTUAL
16-112AIDED RECALL CONCEPTUAL
16-113AIDED RECALL-STARCH TEST DEFINITION
16-114AIDED RECALL DEFINITION
16-115UNAIDED RECALL APPLICATION
16-116UNAIDED RECALL CONCEPTUAL
16-117ATTITUDE TESTS CONCEPTUAL
16-118INQUIRY TESTS CONCEPTUAL
16-119SALES TESTS CONCEPTUAL
16-120CONSUMER-ORIENTED SALES PROMOTIONS DEFINITION
16-121CONSUMER-ORIENTED SALES PROMOTIONS DEFINITION
16-122CONSUMER-ORIENTED SALES PROMOTIONS APPLICATION
16-123CONSUMER-ORIENTED SALES PROMOTIONS APPLICATION
16-124COUPONS CONCEPTUAL
16-125COUPONS APPLICATION
16-126ETHICS AND SOCIAL RESPONSIBILITY ALERT CONCEPTUAL
16-127ETHICS AND SOCIAL RESPONSIBILITY ALERT CONCEPTUAL
16-128DEALS APPLICATION
16-129DEALS CONCEPTUAL
16-130PREMIUM APPLICATION
16-131PREMIUM APPLICATION
16-132PREMIUM APPLICATION
16-133PREMIUM CONCEPTUAL
16-134SELF-LIQUIDATING PREMIUM DEFINITION
16-135CONTESTS APPLICATION
16-136CONTESTS APPLICATION
16-137SWEEPSTAKES DEFINITION
16-138SWEEPSTAKES APPLICATION
16-139SAMPLES APPLICATION
16-140SAMPLES CONCEPTUAL
16-141SAMPLES CONCEPTUAL
16-142SAMPLES APPLICATION
16-143CONTINUITY PROGRAMS CONCEPTUAL
16-144CONTINUITY PROGRAMS APPLICATION
16-145POINT-OF-PURCHASE DISPLAYS DEFINITION
16-146POINT-OF-PURCHASE DISPLAYS APPLICATION
16-147REBATES APPLICATION
16-148PRODUCT PLACEMENT DEFINITION
16-149PRODUCT PLACEMENT APPLICATION
16-150TRADE-ORIENTED SALES PROMOTIONS DEFINITION
16-151TRADE-ORIENTED SALES PROMOTIONS DEFINITION
16-152TRADE-ORIENTED SALES PROMOTIONS CONCEPTUAL
16-153MERCHANDISE ALLOWANCE DEFINITION
16-154CASE ALLOWANCE DEFINITION
16-155FINANCE ALLOWANCE DEFINITION
16-156COOPERATIVE ADVERTISING DEFINITION
16-157COOPERATIVE ADVERTISING APPLICATION
16-158COOPERATIVE ADVERTISING APPLICATION
16-159TRAINING OF DISTRIBUTORS’ SALES FORCES CONCEPTUAL
16-160PUBLICITY DEFINITION
16-161PUBLICITY APPLICATION
16-162NEWS RELEASE DEFINITION
16-163NEWS RELEASE APPLICATION
16-164NEWS CONFERENCE DEFINITION
16-165PUBLIC SERVICE ANNOUNCEMENT DEFINITION
16-166VIDEO CASE: FALLON WORLDWIDE CONCEPTUAL
16-167VIDEO CASE: FALLON CONCEPTUAL
16-168PRODUCT ADVERTISING CONCEPTUAL
16-169INSTITUTIONAL ADVERTISING CONCEPTUAL
16-170MEDIA SELECTION CONCEPTUAL
16-171BASIC TERMS OF ADVERTISING DEFINITION
16-172ADVERTISING MEDIA CONCEPTUAL
16-173ADVERTISING SCHEDULING CONCEPTUAL
16-174PRETESTING ADVERTISING DEFINITION
16-175CARRYING OUT THE ADVERTISING PROGRAM APPLICATION
16-176PRETESTING & POSTTESTING CONCEPTUAL
16-177ADVERTISING SERVICE PROVIDERS CONCEPTUAL
16-178EVALUATING THE ADVERTISING PROGRAM APPLICATION
16-179SALES PROMOTION CONCEPTUAL
16-180SALES PROMOTION CONCEPTUAL
16-181SALES PROMOTION APPLICATION
16-182TRADE-ORIENTED SALES PROMOTIONS DEFINITION
16-183TRADE-ORIENTED SALES PROMOTIONS DEFINITION
16-184COOPERATIVE ADVERTISING DEFINITION
16-185PUBLICITY TOOLS DEFINITION
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Chap 016

Chap 016

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Published by Deepak Raj

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Published by: Deepak Raj on Dec 24, 2011
Copyright:Attribution Non-commercial

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