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The Nature of Marketing: Case Study - Brastemp: B Side Campaign

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The Nature of Marketing

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Pages:	1	43
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Description

Chuck Brymer, President and CEO of DDB Worldwide shares his thoughts from his new book, The Nature of Marketing, with the case study of Brastemp: B Side Campaign as an example.

Pdf_16x16 1 Page

Date Added	10/30/2008
Category	Books > Non-fiction
Tags	Book, Business, Nature, community, marketing, advertising, Social Network, chuckbrymer, brymer, ddb, natureofmarketing, Business-Marketing
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Copyright	Attribution Non-commercial
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