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analySEEs Report: Antibiotic Marketing Plan for India and South Asian Market

analySEEs Report: Antibiotic Marketing Plan for India and South Asian Market

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Ciprofloxacin is an antibiotic of Fluoroquinolones group. Ciprofloxacin is the fifth
largest generic in the total Pharma market. At the same time this market is
continuously growing. Almost all leading companies paid their deep concentration
in this market and this generic market has become more competitive.
Ciprofloxacin is an antibiotic of Fluoroquinolones group. Ciprofloxacin is the fifth
largest generic in the total Pharma market. At the same time this market is
continuously growing. Almost all leading companies paid their deep concentration
in this market and this generic market has become more competitive.

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Published by: Analysees Consulting Group on Oct 31, 2008
Copyright:Traditional Copyright: All rights reserved

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05/10/2013

 
 
analySEEs
2008
M a r k e t i n g P l a n
Ciprofloxacin
www.analySEEs.co.uk
 
www.analySEEs.co.uk 
 
1.0 Market Summary
Ciprofloxacin is an antibiotic of Fluoroquinolones group. Ciprofloxacin is the fifthlargest generic in the total Pharma market. At the same time this market iscontinuously growing. Almost all leading companies paid their deep concentrationin this market and this generic market has become more competitive. The leadingbrand Ciprocin (SQA) enjoys 20% share of Ciprofloxacin market. On the other handthe second brand leader Neofloxin continuously is loosing its market share. For thatreason they reduced the price of all strength of Neofloxin. After that almost allleading brands including Ciprocin have become available at reduced price.Introduction of powder for suspension form add new cherry to the Ciprofloxacinmarket. Consecutive introduction of Ciprofloxacin suspension by seven companyand price reduction issue make a noise in Ciprofloxacin market. So to compete inthe competition and to increase market share we are proposing two campaignsnamed “Ciprofloxacin Patron” and “Ciprofloxacin Idol”.
Therapeutic Class/Sub-class2008 2007 2006Val* Sh% Gr.% Val* Sh% Gr.% Val* Sh% Gr.%Cephalosporins & Combs
3081 46 10 2802 43 9 2583 41 8
Fluoroquinolones
1651 24 4 1583 24 6 1489 24 14
Penicillins
1105 16 -12 1260 19 -6 1335 21 -4
Macrolides & Similar Types
566 8 12 504 8 6 474 7 9
Trimethoprim Combs
160 2 -21 203 3 -11 229 4 -21
Tetracyclines & Combs
143 2 -16 170 3 -7 183 3 -7
Aminoglycosides
18 1 -3 19 0 -16 22 0 8
Chloramphenicols &Combs
9 0 -28 13 0 -11 14 0 -21
Other Antibiotics
11 0 -9 12 0 82 7 0 1
Source: IMS 2
nd
Q, 2008; Value in BDT million
OVERVIEW OF THERAPEUTIC MARKET
 
 
www.anal SEEs.co.uk 
 
Source: IMS 2
nd
Q, 2008
2.0 Leading playersYear Brand Name Company Name Position *Value Share (%) Growth (%)
2008Ciprocin Square 1
st
195 19.24 -1.38Neofloxin Beximco 2
nd
103 10.11 -18.33Flontin Renata 3
rd
70 6.92 4.17Quinox Eskayef 4
th
63 6.20 17.10Cipro-A Acme 5
th
55 5.41 -7.69Ciprox Opsonin 6
th
44 4.32 2.182007Ciprocin Square 1
st
198 20.06 8.74Neofloxin Beximco 2
nd
126 12.74 -3.01Flontin Renata 3
rd
67 6.83 12.35Cipro-A Acme 4
th
59 6.02 7.75Quinox Eskayef 5
th
54 5.45 -19.37Ciprox Opsonin 6
th
43 4.35 0.632006Ciprocin Square 1
st
182 18.22 4.50Neofloxin Beximco 2
nd
130 12.97 39.01Quinox Eskayef 3
rd
67 6.67 9.79Flontin Renata 4
th
60 6.00 1.63Cipro-A Acme 5
th
55 5.52 4.47
46%24%16%8%2%3%
Cephalosporins & CombsFluoroquinolonesPenicillinsMacrolides & Similar TypesTrimethoprim CombsOther Antibiotics
OVERVIEW OF THERAPEUTIC MARKET BY MARKET SHARE (2008)
 

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