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Table Of Contents

Domino’s Pizza Delivery App
Land Rover’s Display Ad Campaign
The Bottom Line
Making the Connection
Forming the Bond
Means of Engagement
Mobile Marketing Engagement
Engaging with Different Devices
Understanding Buying Behavior
Converting a Prospect to a Customer
Other Terms You Should Know
Short Message Service (SMS)
Multimedia Messaging Service (MMS)
Mobile Websites
Mobile Display Advertising and Paid Search
QR Codes/2D Codes
Tablet Computing
Treating the PC and Mobile User the Same
Other Common Mobile Media Mistakes
Setting Yourself Up for Success
The Four Ps and the Five Cs
Why People Buy
Putting Your Differentiators to Work
importance
Building on Your Marketing Foundation
Google’s Android
Apple’s iOS
Windows Phone
Apps and App Development
Benefits of Mobile Marketing
Disadvantages of Mobile Marketing
Determine Length of Campaign
Budgeting and Scheduling
Content and Production
Choose a Production Strategy
Other Considerations
Why Think Strategically?
Getting Inside the Mind of Your Customer
Restaurants, Bars, and Coffee Shops
Brick-and-Mortar Retailers
Nonprofit Organizations
Other Businesses
The Nuts and Bolts of Mobile Web Design
The Language of the Internet
How to Use SMS to Connect with Customers
Meet SMS’s Attractive Cousin: MMS
SMS and MMS Best Practices
Mobile Ad Network Providers
Mobile Display Ad Specs
Targeting Options for Mobile Display Ads
Buying Mobile Display Ads
Mobile Video
Is Paid Search Right for You?
Setting Up a Mobile Paid Search Campaign
Creating a Mobile Keyword List
Writing Ads—The Fun Stuff
Measuring the Success of Your Campaign
Location-Based Marketing
Location-Based Marketing Tools
Location-Based Marketing Best Practices
What Kind of App Is Right for You?
Generating Revenue with Appvertising
How to Build Your Own App
Should You Build an App for Your Business?
2D Code Case Studies
2D Code Best Practices
The Future of 2D Codes
Putting Tablet Computers to Work for You
Develop a Marketing Strategy
Utilize Customer Knowledge and Experience
Drive Existing Customer Adoption
Getting Off to the Right Start
Small Business Considerations
P. 1
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Ratings: (0)|Views: 1,067|Likes:
Published by Wiley
Set-up, run, and measure successful mobile media marketingcampaigns

Go Mobile is packed with tools, tips, and techniques thatwill help readers set-up, launch, run, and measure mobile mediacampaigns. This book will help readers understand the differentmobile media platforms, learn how to us SMS for business,incorporate 2D and QR Codes into their campaigns, develop mobilewebsites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance forimplementing a mobile marketing campaign. Readers will learn howto:

Use location-based marketing to get new customers and keepexisting ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to growrevenues

With these effective, efficient, and integrated mobile marketingcampaigns, business owners and marketers will garner enviableresponse rates and watch their revenue grow more rapidly than everbefore.

Set-up, run, and measure successful mobile media marketingcampaigns

Go Mobile is packed with tools, tips, and techniques thatwill help readers set-up, launch, run, and measure mobile mediacampaigns. This book will help readers understand the differentmobile media platforms, learn how to us SMS for business,incorporate 2D and QR Codes into their campaigns, develop mobilewebsites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance forimplementing a mobile marketing campaign. Readers will learn howto:

Use location-based marketing to get new customers and keepexisting ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to growrevenues

With these effective, efficient, and integrated mobile marketingcampaigns, business owners and marketers will garner enviableresponse rates and watch their revenue grow more rapidly than everbefore.

More info:

Publish date: Dec 19, 2011
Added to Scribd: Dec 26, 2011
Copyright:Traditional Copyright: All rights reservedISBN:9781118226407
List Price: $24.95 Buy Now

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