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1.

Introduction to the Industry


Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this period, India was a black box to the world and the world was a black box to India. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw HCL developing know-how in many other technologies. HCL's indepth knowledge of Unix led to the development of a fine grained multi-processor Unix in 1988, three years ahead of Sun and HP.

HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. During the last eight years, HCL has strengthened its processes and applied its know-how, developed over 28 years into multiple practices - semiconductor, operating systems, automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.

Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO operation, and manages the network for Asia's largest stock exchange network apart from designing zero visibility landing systems to land the world's most popular airplane. HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions.

In the early 70s a group of young and enthusiastic and ambitious technocrats embarked upon a venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his colleagues got together and 1975 set up a new company MICROCOMP to start with; they started to capitalize on their marketing skills. Micro comp marketed calculators and with in a few month of starting operation, the company was out selling its major competitors. On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED was incorporated as joint venture between the entrepreneurs and UPSCE, wit an initial equity of Rs.1.83 Lacs. 1

2. Introduction to the Organization


HCL Technologies Ltd.
Type Public Traded as BSE: 532281 NSE: HCLTECH Industry Founded Founder(s) IT Services November 12, 1991 Shiv Nadar Noida, UP, India

Headquarters

Area served Worldwide Key people Shiv Nadar (Chairman & CSO) Vineet Nayar (VC & CEO) Revenue Employees Parent HCL Website www.hcltech.com US$ 3.7 billion (2011) 80,520 (2011)

HCL Technologies Ltd. is an Indian IT major led by its Vice-Chairman and CEO Vineet Nayar. It is the IT services arm of HCL Enterprise, a US$6.0 billion global Technology and IT Enterprise. HCL Technologies is fourth largest IT company in India and is ranked 48 in the global list of IT services providers.[1] HCL Technologies, along with its subsidiaries, had consolidated revenues of US$3.7 billion, as on 30 Sept 2011 (on LTM basis), and employs more than 80,520 people of diverse nationalities. HCL Technologies has global network of offices in 26 countries. The company is listed on the National Stock Exchange and Bombay Stock Exchange of India.

History HCL Technologies is one of the two businesses both of them separately listed in India falling under the corporate umbrella of[2], with combined annual 2011 revenues of US$ 6 2

billion. HCL Enterprise was founded in 1976 and is one of India's original IT garage start ups. HCL Technologies is a relatively young company, formed in 1991 when HCL's R&D business was spun off to focus on the growing IT services industry. During last 15 years, HCL has expaned its service portfolio in IT applications (custom applications for industry solutions and package implementation), IT infrastructure management, and business process outsourcing, while maintaining and extending its leadership in product engineering. Services This section may be written like an advertisement. If so, please help rewrite this section from a neutral point of view. (June 2011)

HCL provides services across SIX Business Lines Engineering and R&D Services (ERS) - offering services in Hardware, Embedded,

Mechanical and Software Product Engineering. Enterprise Transformation Services (ETS) - offering services in the areas of Process

Transformation, Data Management, Integration Services, Architecture Services, Disruptive Technology Services, IT Strategy, and Change Management. Business Processing Outsourcing (BPO) - division of HCL Technologies Limited has

delivery offices across India, UK and USA.[3] Custom Application Services, - includes customized IT Applications development,

support & maintenance. IT Infrastructure Management - focuses on End User Computing Services, Data

Center Services, Cross Functional Services, Enterprise Network Services, Security Services, Integrated Operation Management, and Mainframe & AS400 Services. Enterprise Application Services (EAS) - focuses on areas like in ERP, SCM, CRM,

HCM, EPM, BI and Middleware. This group is now part of HCL AXON, subsidiary of HCL Technologies, formed after HCL Tech acquired Axon Group plc for 440m cash offer in 2008.[4] Industries HCL serves a broad range of industries including Financial Services, Education, Hi-tech & Manufacturing, Aerospace & Defense, Telecom, Retail & CPG, Life Sciences, Healthcare, Media & Entertainment, Travel, Transportation & Logistics, Automotive, Government, Energy & Utilities. 3

Management Philosophy In 2005, HCL Technologies commenced on an internal management transformation program. Vineet Nayar, President in 2005, introduced a new working model & philosophy 'Employees First, making employees at the center of the change in the organization. The philosophy recognizes employees as strategic elements of an organization. It democratizes the company's functions and its way of working. Today, this unique management philosophy has been recognized and praised worldwide for empowering employees to become the drivers of growth. The philosophy has been the subject of a Harvard Business School case study and have prompted Fortune magazine to characterize the company under his leadership as having the worlds most modern management. HCL has been cited by BusinessWeek as one of five most influential emerging companies, and it was named Best Employer in India by the global human resources services company Hewitt Associates. Recently, HCL ws announced as one of the most Democratic Workplaces by WorldBlu. Acquisitions and Joint Ventures The company acquired Capitalstream, a US BFSI product company for US$40 million in February 2008.[5] Capitalstream's FinanceCenter product is an addition to HCL's current product addressing the BFSI market - Penstock, the product that HCL launched in 2007.[6] On 15 December 2008, HCLT acquired the UK based AXON Group for US$658 million, which was

MANAGEMENT PROFILE

Harsh Chitale Chief Executive Officer Harsh Chitale has recently joined HCL Infosystems as Chief Executive Officer and will be responsible for the overall business strategy and operations of HCL Infosystems. HCL Infosystems today is a Rs. 11,542 crores (US $ 2.6 billion) company, employing over 7200 people. One of the most respected and trusted brand, HCL Infosystems has today emerged not only as the countrys information-enabling powerhouse but a great place to work with industry accolades and awards received year after year. In 2010 alone the company has been awarded Business Superbrands by The Brand Council and rated among the Top 5 Trusted IT companies by Economic Times for 2010-11, among many more. Harsh moves to HCL Infosystems after a successful stint from Honeywell Process Solutions, a wholly-owned subsidiary of Honeywell International Inc where he led the business for the North and South America region. Prior to which, he was responsible for Strategy and Global Marketing for Honeywell Process Solutions. At Honeywell, Harsh played a leading role in driving three strategic acquisitions of Honeywell Process Solutions in Europe and Canada. Harsh brings a wealth of experience as a senior business leader with rich business management experience in both Indian and global companies. He has handled various large System Integration and Lifecycle services businesses. Before moving to the US in 2006, Harsh was the MD and CEO Honeywell Automation India Ltd. (HAIL) (erstwhile TATA Honeywell Ltd.) where he was responsible for building the System Integration and Lifecycle Services business in India. Subsequently, he has also served as a Vice Chairman of the board of HAIL for a period of 2 years. Passionate about technology solutions, Harsh believes that people are the most important part of the transformation process and key to growth and success of any 5

company. Harsh is a recipient of the Directors Gold Medal at IIT Delhi, from where he completed his Electrical Engineering and thereafter started his career with TATAs in TATA Administration services (TAS).

AJAI CHOWDHRY Chairman

An engineer by training, Ajai Chowdhry is one of the six founder members of HCL and took over the reins of HCL Infosystems, the flagship company of the group, as President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in November 1999. In recognition of his contribution in championing the cause of the domestic Indian IT industry, Ajai has been conferred the DATAQUEST IT Man of the Year 2007 Award amongst other awards.

J V RAMAMURTHY President and Chief Operating Officer J V Ramamurthy is President and Chief Operating Officer, HCL Infosystems Ltd. He brings 3 decades of diverse Industry experience and leadership to the company. A technocrat and a man of broad vision, he has spearheaded companys entry into number of new verticals and partnerships.

SANDEEP KANWAR CFO & EVP Sandeep Kanwar joined HCL in 1988 and in a span of eight years progressed to the position of Chief Financial Officer at the young age of 35. He is well respected amongst colleagues & customers for his financial acumen and management skills.

HARI BASKARAN EVP Hari, a BE graduate and alumni of IIM - Bangalore, has been instrumental in building up the largest retail network for digital life style products in the country. He heads the Distribution and Marketing Services and Retail business division for HCL.

GEORGE PAUL EVP George Paul, a graduate in Electronics & Telecommunications joined HCL in 1983. He heads the Marketing Function along with HCL R&D.

RAJEEV ASIJA EVP Rajeev, an engineering graduate, joined HCL in 1983,. With two decades of industry experience, he heads the Enterprise Solutions & services of HCL.

RAJENDER KUMAR EVP Rajender Kumar joined in 1976. With over three decades of industry experience in procurement, manufacturing & channel development, he heads the Corporate Initiatives including Quest for Excellence Program.

M CHANDRASEKARAN Sr. VP M Chandrasekaran joined HCL in 1984. With over two decades of industry experience in sales, support and marketing, he heads the office automation products business for HCL.

VIVEK PUNEKAR VP HR Vivek joined HCL in 1986. An engineer by profession with over two decades of industry experience in various functions, he heads the HR function for the company. Credited with innovative HR initiatives that has made HCL among the best companies to work for.

Leadership Team

VINEET NAYAR Vice Chairman & CEO, HCL Technologies Vineet Nayar is Vice Chairman and Chief Executive Officer of HCL Technologies Ltd. (HCLT), a $3.5 billion global information technology services company and author of the highly acclaimed management book Employees First, Customers Second: Turning Conventional Management Upside Down (Harvard Business Press, June 2010). He is also an acknowledged management visionary and a radical thinker who architected the companys Employee First, Customer Second (EFCS) strategy, which transformed HCLs business, starting in 2005. This managerial approach was created to drive an inverted organizational structure, create transparency and accountability within the organization and to encourage a value-driven culture. Vineet joined HCLT in 1985 after earning his MBA from XLRI, a leading business management school in Asia. In 1993, he founded Comnet, where he incubated the Remote Infrastructure Management (RIM) industry, which is today a multi-billion dollar IT outsourcing segment. At Comnet, Vineet also developed and implemented many ground policies and practices, which are core to the EFCS philosophy. In 2005, Vineet became President of HCL Technologies and during the next five years, he led a remarkable turnaround whereby the company expanded its employee base from 30,000 to more than 75,000, while tripling revenues and doubling its market cap. In 2007, 9

Vineet was designated as the company's CEO and, subsequently, its Vice Chairman in November 2010. During that time, HCLT joined Apple, Google, Lenovo and Cognizant as one of five technology companies in the world with revenues above $2 billion to achieve compound annual growth rate (CAGR) of more than thirty percent. Additionally, since 2007, HCLT stock has consistently and significantly outperformed the broader index (Sensex), delivering among the best sector return at more than 34 percent in the last year and greater than 100 percent during the past three years. Under Vineets leadership, HCLT has been named Best Employer in India and Asia by Hewitt Associates, a Best Employer in UK by CRF Institute, Workforce Management Optimas Award for HR Innovation in the U.S. and among the worlds Most Democratic Workplaces by WorldBlu. Vineet has emerged as a global thought leader and has been lauded by government leaders, business publications and influencers worldwide for his visionary strategy, his ability to create an entrepreneurial culture, and his warm-hearted, straight-talking approach. His book Employees First, Customers Second received rich praise from influencers like the late C.K. Prahalad, Tom Peters, Gary Hamel, Ram Charan and Victor Fung. BusinessWeek named HCLT as one of the worlds most influential companies while Fortune recognized HCL as the worlds most modern management. Additionally, the companys innovative management practices have been presented as case studies at Harvard Business School and London Business School. Today, Vineet represents HCLT at many prestigious national and international forums. He is a Governor for the ICT Industry and a member of the Global Advisory Board of Women Leader's and Gender Parity Program at the World Economic Forum (WEF). He is also a Community Partner of the Forum of Young Global Leaders at WEF. Vineet has been invited as a Mentor (Co-Chair) of WEFs 2011 Annual Meeting of New Champions conference. He was also invited to join G100, an elite group of CEOs of the world's largest and most significant companies. In addition, Vineet is a member of board of governors of XLRI and Chairman of NASSCOMs (National Association of Software & Service Companies) Forum on RIM. Vineet has not restricted his value driven leadership to the corporate world. He established a non-profit organization called SAMPARK in 2004, which has a vision of "creating a million smiles." SAMPARK is working with ill equipped schools in India to improve the quality of education through the Teach the Teacher program, investing in basic infrastructure and creating science labs in schools. SAMPARK also funds engineering education for students from these schools by providing scholarship to meritorious students, thereby increasing the opportunity for young and bright minds to pursue education in engineering. Vineet has also been honored with the Beacon of Hope award by the 2009 Asha for Education, NYC/NJ Chapter. Vineet holds a graduate degree in mechanical engineering and a masters in business administration. He spends his spare time reading management strategy and writing. He hosts two blogs, one at Harvard Business Review, http://discussionleader.harvardbusiness.org/nayar, and another at http://www.vineetnayar.com

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Business Lines Business Services

HCL's Business Processing Division (BPO) offers a comprehensive service range... www.hclbpo.com Enterprise Application Services

HCL's Enterprise Application Services adopt a platform based approach, fuelling business optimization ... Custom Application Services

HCL's application development, maintenance and consulting services help increase productivity, reduce total cost... Enterprise Transformation Services

HCL Enterprise Transformation Services (ETS) assists our forward-looking customers... Engineering and R&D Services

HCL offers comprehensive range of R&D and Technology services to Component Vendors, OEMs, ODMs and ISVs... IT Infrastructure Management

HCL's Infrastructure Services Division (ISD) is India's leading IT services provider.www.hclisd.com Industry Sectors Aerospace and Defense

Avionics, Engineering Design, Defense, IT Applications, Manufacturing Services Energy and Utilities

Electric, Water, Waste and Recycling Management Healthcare

Providers, Payers Pharmaceuticals Medical Devices

Concept, Design, Prototype and Validation, Clinical Trials Semiconductors 11

Hardware Product Engineering Services, Embedded Engineering Services, Electrical Engineering & Prototyping, Mechanical Engineering Services Travel, Transportation & Logistics

Travl, Logistics, Railroads Automotive

Sub-system Experience and Services, Engineering Services, Testing Services , IT Services, Enterprise Application Services Financial Services

Retail & Corporate Banking, Capital Market Services, Insurance Independent Software Vendors

Powering Revenue Growth, Transforming R&D, Transforming Business Operations, Enterprise Application Services, Enterprise Transformation Services, Infrastructure Services, Business Aligned IT Framework Media & Entertainment

Publishing, Business Information Services, Gaming ,New Media Servers and Storage

Servers and Storage Services, BAIT Business Aligned IT Framework, Managed Services, Enterprise Application Services, Infrastructure Services, BPO Services Hospitality

Reservation & Bookings, Customer Acquisition & Retention, Revenue Management System, Sales Incentive Management System, Key Account Management System, Mobility Consumer Electronics

Service Offerings Government

Capability and Offerings, HCL Differentiators, iGOVERN Solutions Industrial Manufacturing

Manufacturing and Execution Systems, Enterprise Application Services, Infrastructure Services, Enterprise Transformational Services, Lean Manufacturing, Business Aligned IT Framework 12

Retail & Consumer

Planning, Merchandising and Demand Intelligence, Supply Chain Management, In-Store and Corporate Systems Telecom

Engineering Cost Optimization, Ticket Life Cycle Management, Advanced Technologies Empowerment Services Everything HCL Geo Spread

Australia & New Zealand, China, Europe, Hong Kong, India, Japan, Latin America, Malaysia, Middle East, Singapore, US About Us

The 3-decade-old enterprise, founded in 1976, is one of India's original IT garage start-ups. Its range of offerings... Investors

The trust and confidence our stakeholders exhibited in us is fundamental to our business. In an endeavor to build on... Partners

EMC, Microsoft, SAP, TIBCO, Oracle Services +

'Services +' focuses on some of the future looking and business oriented services of HCL aimed at creating more... Careers

At HCL, we believe in 'EMPLOYEES FIRST'...we have a Five Fold Path to Individual Enlightenment.... Analysts & Advisors

Register and share the latest presentations on HCL's strategic direction, key service propositions and alerts.... News & Media

See How HCL is making strides in Media and News... 13

Events

Meet at HCL's enlightened individuals in the upcoming events. Webinars

Listen and share your views with industry experts in our upcoming webinars...

Alliance & Partnership


To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide. HCL Info systems has alliances with global technology leaders like Intel, AMD, Microsoft, IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP, Scan soft, SCO, EMC, VERITAS, Citrix, CISCO, Oracle, CA, Red Hat, In focus, Duplo, Samsung and Novell.
These alliances on one hand give us access to best technology & products as well enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio, and enable us to be one stop shop for our customers.

A BRIEF STATEMENT ON COMPANY'S PHILOSOPHY ON CORPORATE GOVERNANCE


The Company firmly believes that good corporate governance practices ensure efficient conduct of the affairs of the Company while upholding the core values of transparency, integrity, honesty and accountability and help the Company in its goal to maximize value for all its stakeholders. The Company adopts and adheres to the best recognized corporate governance practices and continuously strives to better them. The Company is in compliance with the requirements of the guidelines on corporate governance stipulated in Clause 49 of the Listing Agreement with the Stock Exchanges.

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HCL's Digital Lifestyle Products & Solutions


HCL offers a complete range of Digital Lifestyle Products & Solutions through its various distribution channels and vast warehousing and logistics operations. Our digital lifestyle solutions are perfectly aimed to launch and distribute the best in technology state-of-the-art latest gadgets and gizmos to various retailers. Our core business activities and achievements: 27 Warehouses across 24 states Proven ability to manage Large Scale Operations 700 plus Re-Distribution Stockists 93,000 Outlets 11,000 plus Towns 3600 Trade Management: Trade Marketing Enhanced efficiency through process of rapid induction & training Our Retail Models HCL Digilife Stores Direct to Retail / Consumer Organized Retail The range of HCL digital lifestyle products encompass: Apple iPod and iPod Accessories HCL & Apple formed a strategic alliance to address jointly go to market and support strategy for Apple iPods in India on May 29th, 2006. Since then HCL have never looked back. HCL have won the "Best Distributor award" consecutively from last 2 years. Apple iPod, initially launched in 2001 and followed by several "generation next" avatars, is one of the most successful product launch of recent times. Apple iPod has revolutionized the way people store & listen to their music and has inspired a totally new breed of technologies like 'Podcasting' as well as content development. For more information on Apple products visit: www.apple.co.in

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HCL IT Peripherals HCL is into distribution and marketing of its own IT accessories & peripherals through association with its channel partners, catering to retail and wholesale segment. The products primarily include products like TFT monitors, Mouse, Headsets, and Keyboards to name a few. TFT Monitors - HCL caters to each range of TFT monitors from 15" to 22" having international certifications as ROHS, FCC and CE. The products have comparatively longer life up to 50,000 hours and good response time of 5ms. All HCL peripherals are ROHS, FCC and CE compliant & these products are based on the latest technology. Kingston Products: Kingston Memory Cards Kingston Technology Company, Inc. is the world's independent memory leader. Founded in 1987 with a single product offering, Kingston now offers more than 2,000 memory products that support nearly every device that uses memory, from computers, servers and printers to MP3 players, digital cameras and cell phones. In 2007, the company's sales exceeded $4.5 billion. With global headquarters in Fountain Valley, California, Kingston employs more than 4,500 people worldwide. Regarded as one of the "Best Companies to Work for in America" by Fortune magazine, Kingston's tenets of respect, loyalty, flexibility and integrity create an exemplary corporate culture. Kingston believes that investing in its people is essential, and each employee is a vital part of Kingston's success. Kingston serves an international network of distributors, resellers, retailers and OEM customers on six continents. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs. For more information on Kingston products visit:www.kingston.com/asia/ Kodak Products: Digital Cameras and Imaging Solutions Kodak is worldwide leader in imaging. Kodak India Private Ltd. was established in 1913. Since then it has continued to grow and develop. Today, in India, Kodak is strongly established as the leader in Imaging. It offers a range of digital products and services for both commercial and consumer uses. HCL has partnered with Kodak as an exclusive distribution and marketing partner to manage consumer digital camera business. 16

For more information on Kodak products visit: www.kodakindia.com Nintendo Products: Nintendo Gaming Hardware and Software Titles Nintendo is global leader in video games and is headquartered in Kyoto, Japan. It has over the years released world famous products like Game boy, Nintendo Entertainment System, DS Lite and Nintendo Wii. HCL is the official partner for distribution of video games and software titles in India. For more information on Nintendo products visit:www.nintendo.com ME Gaming Console... India's First Converged Handheld Gaming Devices Enjoy best in class heart throbbing thrilling games like never before with HCL's range of ME gaming consoles. Benefit from additional features like Plug & Play on TV, wonderful picture quality, in-built cameras and FM radio. For more information on our spectacular range of gaming consoles please click here. Nokia Products: Mobile Handsets and Accessories Nokia is the world leader in mobility, driving the transformation and growth of the converging internet and communications industries. Nokia has established itself as the market and brand leader in the mobile devices market in India. The company has built a diverse product portfolio to meet the needs of different consumer segments, ranging from entry level phones for first time subscribers to advanced business devices and high performance multimedia devices for imaging, music and gaming. India is amongst the top three markets for Nokia globally. Nokia has been working closely with telecom operators in India to increase geographical coverage and lower the total cost of ownership for consumers. Some firsts for Nokia in India: 1995 - First mobile phone call made in India on a Nokia phone on a Nokia network 1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110 2000 - First phone with Hindi menu (Nokia 3210) 2002 - First Camera phone (Nokia 7650) 2003 - First Made for India phone, Nokia 1100 2004 - Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones 2004 - First Wi-fi Phone- Nokia Communicator (N9500) 17

2005 - Local UI in additional local language 2006 - Nokia manufacturing plant in Chennai 2007 - First vernacular news portal My Nokia Nokia has a free service for Nokia phone owners where they can sign and receive tailored communication for their Nokia device. The information includes: . . . . Tips and tricks via sms Interactive demos via email Latest products and services My Nokia back up - HCL is in relationship with Nokia for distribution of GSM

handsets and Mobile accessories. For more information on Nokia products visit: www.nokia.co.in Services HCL Nokia Care . India. Pan India service network in 21 L3 locations All centres equipped with state of art equipments Mobile care vans across the country to increase remote coverage Nokia repair facility o 100+ repair benches o 75K handsets / month repair capacity o L4 repair capability HCL Digi Care . . Multi brand / multi product walk in service chain 21 such outlets across 20 locations HCL is the single largest service provider for the repair of Nokia Mobile Phones in

Plantronics Plantronics, Inc. introduced the first lightweight communications headset in 1962 and is today the world's leading designer, manufacturer and marketer of lightweight communications headset products.

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Plantronics headsets are widely used in many Fortune 500 corporations and have been featured in numerous films and high profile events, including the historic "One small step for man" transmission from the moon in 1969. HCL is the distribution partner for Plantronics headsets in India and sells these products through its vast channel base. For more information on Plantronics products visit:www.plantronics.com/

Sandisk Products: Sandisk Memory Devices Founded in 1988 by Dr. Eli Harari, an internationally recognized authority on non-volatile memory technology, SanDisk has grown to become the world's largest supplier of innovative flash memory data storage products. Serving both consumers (with more than 200,000 retail storefronts worldwide) and original equipment manufacturers (OEMs), SanDisk designs, develops, manufactures and markets flash storage card products for a wide variety of electronic systems and digital devices. SanDisk also licenses its technology to a number of other industry-leading companies. With flash memory's capability for storing large amounts of data in a compact, removable format, SanDisk's products have helped drive the exponential growth in sales of digital cameras, multi-function mobile phones, USB flash drives, digital audio/video players and other digital consumer devices. SanDisk currently has more than 860 U.S. patents, more than 550 foreign patents, and more than 1440 patent applications pending in the U.S. SanDisk is the only company, worldwide, that has the rights to both manufacture and sell every major flash card format, including CompactFlash, SDT, miniSDT, microSDT, MultiMediaCardT, Reduced Size MultiMediaCard (RS-MMCT ), Memory Stick PROT and related Memory Stick products, xD-Picture CardT and USB flash drives. SanDisk became a publicly traded company (NASDAQ:SNDK) in November 1995, and in 2007 revenues grew to $3.9 billion. With more than 3000 employees, worldwide, SanDisk is headquartered in Milpitas, California. For more information on Sandisk products visit:http://in.sandisk.com (POS, KIOSK,CUSTOMER SERVICE COUNTER PRODUCTS)

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3. MAJOR PLAYERS IN THE MARKET

HCL DELL IBM SAHARA APPLE HP-COMPAQ ZENITH ACER INTEX SONY

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OTHERS

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4. COMPETITORS OF HCL

SAHARA COMPUTER
Established in 1997 Sahara Computers assembles and markets computers & peripherals through a global distribution network that covers established and emerging markets. The company is owned by Sahara Holdings, a fully Broad-Based Black Economic Empowered entity, and is based in Johannesburg, South Africa. It is the official distributor and Original Equipment Manufacturer (OEM) for a variety of top international vendors. An accredited member of the Proudly South African campaign, the Sahara business network stretches across South Africa to include Cape Town, Durban & Port Elizabeth. The company has established a strong presence globally, with offices across EMEA, including Nairobi & Mombassa in Kenya and Botswana, Dubai, the U.K and China. Sahara Computers is currently the largest operation of its kind in Southern Africa. Owned by Sahara Holdings group, company boast an annual turnover over 1.4 billion Rand. Sahara Holdings strictly adheres to the principles of Broad-Based Economic Empowerment and established itself among the frontrunners of empowered organizations within the ICT sector when it confirmed its participation in an empowerment deal valued at R640 million in 2006. For the deal Sahara Holdings sold 27% of their shares to a newly established consortium represented by mining and mineral resource Group Mvelaphanda Holdings (Pty) Ltd. chaired by Tokyo Sexwale, and Afripalm Consortium, a local investment company chaired by Lazarus Zim. The deal incorporates subsidiaries and associates of Sahara Holdings including Sahara Computers Pty Ltd., Sahara Systems Pty Ltd., Sahara Consumables Pty Ltd., Sahara Distribution Pty Ltd. and Annex Distribution Pty Ltd. This venture signals a new era in the transference of the benefit and value associated with technology, through to communities and individuals. It also reinforces Saharas pledge to provide access to high quality, affordable communication technology and infrastructure. It is the competency and dynamic attribute of Sahara Computers that 22

has won it the confidence of many major IT suppliers, representing key product and component ranges.

These Include Internationally Renowned Leading Brand Names Such As:


Microsoft, the global leader in software, services and peripherals; Foxconn, a leading manufacturer of connectors and cable assemblies in the world; Samsung, technology giant, Creative Labs, global leader in PC entertainment products, Intel, worlds leader in PC microprocessors; AMD, the fastest growing CPU vendor; SMC, total network solutions provider; Maxtor, leading hard disk and storage solutions provider; Symantec, world leader in internet security; and Epson and Lexmark, high quality printing industry giants. Thus, With vast expansion goals set to by the Sahara team, and a strategic roadmap plan for expansion this multinational group of companies is set to be an explosive force in the future of IT in Africa and Asia. Indeed aiming to be The ultimate in PCs.

SAHARA PROFESSIONAL PC:DT-7120FE


Processor OS Memory VGA & Graphics Hard Drive 160GB 7200rpm AMD Athlon64 3500+ 939-Pin Genuine Windows XP Professional Edition 512MB PC400 DDR

Optical Drive

16X Dual Layer DVD Writer

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SAHARA WINDOW PCS:Intel LGA775 541, Processor 3.2GHz HT CPU AMD Athlon64 3500+ 939-Pin Intel P4 - 630 3.0GHz CPU - LGA775 2MB

OS Memory Hard Drive Optical Drive

800FSB +XD+EIST+EM64T Genuine Windows Genuine Windows XP Genuine Windows XP Media Centre Edition 512MB PC533 DDR2 Memory 160GB SATA 7200 rpm hard drive Professional Edition 512MB PC400 DDR 160GB 7200rpm 16X Dual Layer DVD Writer Professional Edition 512MB PC400 DDR 160GB 7200rpm 16X Dual Layer DVD Write

SAHARA AMD PCS:Models Processor OS Memory VGA & Graphics Hard Drive Optical Drive 160GB 7200rpm 16X Dual Layer DVD Writer 160GB 7200rpm 16X Dual Layer DVD Writer AMD Athlon64 3500+ 939-Pin Genuine Windows XP Professional Edition 512MB PC400 DDR DT7120-FC AMD Athlon64 3500+ 939-Pin Genuine Windows XP Home Edition 512MB PC400 DDR

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SAHARA VALUE PCS:-

Models Processor

DT2510-C2 Intel Celeron-D 331J 2.66Ghz CPU - LGA775EMT64T Linux 256MB PC400 DDR

DT7120-FC AMD Athlon64 3500+ 939Pin Genuine Windows XP Home Edition 512MB PC400 DDR

OS Memory VGA & Graphics Hard Drive Optical Drive

40GB 7200 rpm 52X CD-RW Drive

160GB 7200rpm 16X Dual Layer DVD Writer

DELL COMPUTER
Dell Inc. listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Dell's climb to market leadership is the result of a persistent focus on delivering the best possible customer experience by directly selling standards-based computing products and services. Revenue for the last four quarters totaled $57.9 billion and the company employs approximately 78,700 team members around the globe.

Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead a company in the computer industry. The company is based on a simple concept: by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. This direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations.

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The direct model allows the company to build every system to order and offer customers powerful, richly-configured systems at competitive prices. Dell also introduces the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory in just five days on average.

The Dell Effect


For more than 20 years, Dell has revolutionized the industry to make computing accessible to customers around the globe, including businesses, institutional organizations and individual consumers. Because of Dell's direct modeland the industry's response to it information technology is more powerful, easier to use and more affordable, giving customers the opportunity to take advantage of powerful new tools to improve their businesses and personal lives.

Dell has demonstrated this effect time and again as it enters new, standardized product categories, such as network servers, workstations, mobility products, printers and other electronic accessories. Nearly one out of every five standards-based computer system sold in the world today is a Dell. This global reach indicates our direct approach is relevant across product lines, regions and customer segments.

COMPAQ COMPUTER
Compaq Computer Corporation was an American personal computer company founded in 1982, and now a brand name of Hewlett-Packard. The company was formed by Rod Canion, Jim Harris and Bill Murto former Texas Instruments senior managers. The name "COMPAQ" was derived from "Compatibility and Quality", as at its formation Compaq produced some of the first IBM PC compatible computers.

Once the largest supplier of computing systems in the world, previously regarded as perhaps the most reputable manufacturer of mid-range hardware it existed as an independent corporation until 2002, when it merged with Hewlett-Packard.

1980s
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Compaq was founded in February 1982 by Rod Canion, Jim Harris and Bill Murto, three senior managers from semiconductor manufacturer Texas Instruments. Each invested $1,000 to form the company. Their first venture capital came from Ben Rosen and Sevin-Rosen partners. Like many small startups with unique beginnings, the original Compaq PC was first sketched out on a placemat by the founders while dining in a local Houston restaurant, House of Pies.

In November 1982 Compaq announced their first product, the Compaq Portable, a portable IBM PC compatible personal computer. It was released in March 1983 at $2995, considerably more affordable than competitors at the time. The Compaq Portable was one of the progenitors of today's laptop. It was the second IBM PC compatible, being capable of running all software that would run on an IBM PC.

Deskpro On June 28th 1984 Compaq Released the Compaq Deskpro, a 16-bit desktop computer using an Intel 8086 microprocessor running at 7.14MHz. It was considerably faster than an IBM PC and was, like the Compaq Portable, also capable of running IBM software. This was the first of the Compaq Deskpro line of computers.

Deskpro 286 In 1985, Compaq released the Compaq Deskpro 286, a 16-bit desktop computer using an Intel 80286 microprocessor running at 8 MHz and capable of supporting up to 7 MB of RAM. It cost $2000 for the 40-MB hard disk model. It was considerably faster than an IBM PC AT which ran at 6MHz at that time and was, like the Compaq Portable, also capable of running IBM software.
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Deskpro 386 When in 1986 Compaq introduced the first PC based on Intel's new 80386 microprocessor, the Compaq Deskpro 386[1], they began a period of increasing performance leadership over IBM, who were not yet using this processor. An IBM machine eventually reached the market seven months later, but by that time Compaq was the 386 supplier of choice and IBM had lost its image of technical leadership

Systempro This technical leadership and the rivalry with IBM was emphasized when the Systempro server was launched in late 1989 - this was a true server product with standard support for a second CPU and RAID, but also the first product to feature the EISA bus which was designed in reaction to IBM's MCA (Micro Channel Architecture).

1990s At the same time as they began to dominate the server market, in the early 1990s Compaq entered the retail computer market with the Presario, and was one of the first manufacturers in the mid-1990s to market a sub-$1000 PC. In order to maintain the prices it wanted, Compaq became the first first-tier computer manufacturer to utilize CPUs from AMD and Cyrix. The price war resulting from Compaq's actions ultimately drove numerous competitors, most notably IBM and Packard Bell, from this market.

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PC Products Compaq Armada M300 Compaq Portable Compaq Deskpro Compaq LTE Compaq Presario Compaq ProLinea Compaq ProLiant Compaq Armada Compaq Evo iPAQ Compaq Professional Workstation AP400 Tc1000, a tablet notebook

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5. ROLE OF ADVERTISEMENT
Advertisement plays an important impact on consumers to purchase destop pcs of brands. Now a day we see that each and every company endorsing brand ambassadors so that to attract customers and make their customer base more & more. IBM has signed Saif Ali Khan to endorse his products Shahrukh khan was endorsed by compaq so that more & more computes can be sold out.

Indian PC Market to Show Double Growth than the World

PC market in India will likely grow at 20%, almost double of global PC market this year, as per Gartner, the research firm. However, the growth in Indian PC market will be five percentage-points lower in comparison to what it was last year (2006). Gartner forecasts that PC makers will ship 255.7 million units worldwide this year, a 10.5% increase from 2006. Revenue, on the other hand, is projected to increase only 4.6% to US$213.7 billion, as average selling prices continue to drop. In 2007, worldwide shipments of PCs are expected to increase 10.5% from last year to reach 255.7 Million units. On the other hand, the revenues are anticipated to grow just 4.6% and reach US$ 213.7 Billion with continuous decline in average selling prices. Emerging markets will play a key role in this growth. Emerging markets and mobile PCs will continue to provide growth. However, falling average selling prices (ASPs), slowing replacement activity, and further declines in mature market desk-based PC shipments will keep PC vendors under pressure to rationalize their operations or exit the market, as per George Shiffler, research director with Client Platforms Markets Group of Gartner Dataquest. The statement appeared in IndiaTimes Infotech on March 21, 2007.

As said by IDC, PC shipments in India increased 25% in 2006. The consumer and the SMB segments will be the major drivers of the Indian market. High demand for mobile PCs bolstered the growth, overtaking sales in the desk-based segment. In addition, with a 30

greater focus given to e-governance, the government spend is expected to propel the market further, said Gartner Indias principal analyst, Diptarup Chakraborti while commenting on Indian market. IndiaTimes Infotech published this statement on March 21, 2007.

As per the RNCOS report Portable Electronics Market - Worldwide (2006), A fundamental move toward mobile computing going on in the market is making significant contribution to the top line growth.

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6. MARKETING STRATEGIES
Marketing Strategies of Each company to attract Customers
Now a days every companies playing strategies so as to attract customers and increase revenues and also customer base.Pent-up demand, attractive price points and economic stability propelled PC growth. PCs are acting as entertainment centres with TV functionality, supported by the digital sound experience and large screen displays

Some Of The Strategies They Are Playing


Vista and Office 2007 hit the market Microsoft has opened the doors for consumers to its latest Operating System, Windows Vista, and 2007 with a grand launch across 70 countries. Microsoft released the latest version of its operating Windows Vista and Office 2007 for corporate in November 2006. Now it has launched the system customers software purchase Office

for the masses, i.e. non corporate consumers. The consumer launch took place on 30th January across 70 countries. Windows Vista is the first major Windows launch by Microsoft since the launch of Windows XP in 2001. These products are launched to wow customers with features like enhanced security, better search, improved parental control and an all new interface. According to Ravi Venkatesan, Chairman, Microsoft India, This is the launch of the decade for Microsoft and the biggest for us in India, with the design of this product we have dealt with the security issues. In India, OEMs including HCL, HP, Lenovo, Sahara, Wipro and Zenith are launching Vista compatible PCs. Windows Vista and Office 2007 will be made available to the public in several editions. The consumer editions are Windows Vista Ultimate, Windows Vista Home Premium, Windows Vista Home Basic and Windows Vista Starter. Vista is being shipped in 18 languages including Hindi. Extending the Indian language support, Microsoft will have 13 more Indian languages including Telugu and Marathi and support for these is expected by early 2008. Office 2007 comes in two consumer editionsOffice Home & Student 2007 and Office Basic 2007. 32

7. MANAGEMANT HIERARCHY
LEADERSHIP

Shiv Nadar Founder HCL, Chairman and CEO HCL Technologies

Ajai Chowdhry and CEO HCL Infosystems

J V Ramamurthy Officer HCL Infosystems Ltd

Co-Founder HCL, Chairman Chief Operating

Vineet Nayar President: HCL Technologies

Ranjit President and CEO of the HCL Technologies (BPO)

8. KEY PARTNERSHIPS

33

34

9. MARKET SHARES OF VARIOUS PLAYERS IN THE INDIAN PC MARKET (1998-99)

HCL Compaq

8.4% 7.9% 57.5% 7.0% 4.2% 3.7% 1.0% 1.6% 3.5% 3.3%

Zenith IBM Acer Hewlett-Packard Wipro Vintron Siemens Nixdorf Dell Others*

1.9%

From the above graph it is clear that in Indian Hardware Industry the HCL Infosystems Ltd. share is highest in all branded companies. But still very high portion about 57.5% is in favor of unbranded local companies, which is still a challenge towards all.

The share of the unorganized sector has been falling steadily with the fall in price of branded PCs. A recent phenomenon has been the increasing share of Tier 2 towns and cities in the PC sales thereby indicating increased PC penetration into the hinterland. Sales of notebooks have averaged around 50,000 in the past two years. Printers have been traditionally the fastest growing segment of the PC peripherals market. Even when PC sales were increasing by 39%, printer sales increased by 41%. The slowdown affected printer sales too and in 2001-02, the increase was just 1%. In that year, 836,122 printers were sold and that included inkjet, laser and dot matrix. The momentum is expected to pick up in 2002-03 and the printer market would grow at 8% to reach 900,000 printers. Due to falling prices, Laser printer sales are growing fastest. 35

In future, HCLs hardware sales to the institutional segment are likely to remain stable, with sustained hardware spending by all the verticals, especially the banking and financial services sector. Besides, in retail hardware sales, a continued reduction of price points, facilitated in part by the recent reduction in excise duties on PCs, is likely to reduce the price advantage of the small assemblers, and augur well for branded PC manufacturers like HCL. In the medium term, HCLs margins, despite its sales tax advantages, may be affected by the likely removal of duty protection on manufactured PCs from the year 2005. With imported PCs becoming cheaper, it may be critical for HCL to establish an alternate supply chain based on imports of finished PCs. Nonetheless, its financial risks are mitigated by its low gearing, substantial liquid investments and unutilised working capital limits.

IDC declared its numbers for the Indian PC market for financial year 2005-06 today. The year recorded an impressive growth in terms of unit shipments - the market grew 30% over financial year 2004-05 to exceed the 4.6 million-mark, according to IDC's India Quarterly PC Market Tracker, 1Q 2006, May 2006 preliminary release.

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10. MARKETING & SELLING STRATEGY


REVISITING THE LOW-COST PC MARKET
A computer at nearly one-third of current prices is a dream for most Indians. And yet, buyers are not holding their breath for these devices. For experience has proved that expectations are seldom met. However, this time around, those propagating low-cost computing solutions have taken a different route. Chris Ann Fichardo elaborates on the difference .

The buzz is in the air again. PC manufacturers are excited. Users are expectant. Even institutions like the IITs are enthusiastic. The reason: Indias dream of an affordable PC (priced below Rs 10,000) is ready to hit the market. For nearly a decade this dream has struggled to become a reality. India Inc. has made many noteworthy attempts in the past to introduce low-cost computing solutions, but in vain. Be it Wipros Janata PC, iNabling Technologies e-mail device, iStation, or the much-talked about handheld device, the Simputerall brilliant concepts that have not quite made it commercially yet.

The company netcore is doing groundbreaking work to make possible the Rs 5,000 PC (5KPC), says that if the price point of a PC comes down between Rs 5,000 to 10,000 per user, India has the ability to absorb 10-20 million PCs a year for the next several years. This potential gains further significance when one realises that the present market size is just two million PCs a year! In the last 20 years the installed base has barely crossed six million PCs in India.

According to Richard Brown, director for International Marketing at VIA attributes this sudden interest by vendors to the "real growth potential" of the low-cost PC market. "I remember five to seven years ago when the first $1,000 PC appeared (introduced by Compaq), people wondered if the price point was for real. And since then there has been a continuous push down in the price points for PCs, which is a sign of commoditization of the industry. For a long time the industry has resisted moving to lower price points, and now they are actually seeing that there is demand in that space and they are buying into it," he says. 37

11. CHANGING TRENDS IN PC MARKET


With prices of PCs being slashed, the education sector is expected to see a high demand for personal computers. Consumers are shifting their focus of PC computing from an average system to one that is closer to a high-end system and upwards. The need for the most powerful multimedia computers is increasing. Linux might gain ground in the government and defense sectors. Customers, both in the consumer as well as in the commercial space will demand better service levels from vendors. Service and support is going to be a critical aspect of vendor strategy. Depreciation period of IT products should be reduced to further boost growth. The desktop space will see more and more entertainment-oriented features getting integrated into the normal PC. The enterprise space will witness more stress on security, TCO, manageability and multiple levels of redundancy, among others

Companies, which will offer affordable innovation will gain market share. Unicode will drive PC penetration into rural markets SME will continue to be a major segment. The industry has standardized on 80 GB HDDs.

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GENERAL PRESS RELEASE 2010

Dec 30, 2010 : HCL Infosystems to acquire 20% equity stake in Dubai-based Techmart Telecom

Dec 27, 2010 : HCL Infosystems partners with Ernakulam District Co-operative Bank to provide interest free Computer Loans

Dec 14, 2010 : HCL Infosystems partners with NetApp to provide storage-efficient cloud services

Dec 11, 2010 : HCL Learning enters into alliance with Resonance for launching Test preparation program 'Xcelerate'

Dec 07, 2010 : HCL Info systems sets-up Development Centre in Thiruvananthapuram

Nov 20, 2010 : HCL Infosystems launches Project Kaushal for Indian Army

Nov 19, 2010 : HCL Infosystems introduces Kids Educational Computer

Nov 19, 2010 : HCL Infosystems expands Jaipur facility; strengthens its SI capabilities

Nov 13, 2010 : IIT Roorkee confers Honorary Doctorate to Mr. Ajai Chowdhry, Founder HCL, Chairman HCL Infosystems

Oct 27, 2010 : HCL Infosystems ends the quarter with an all time high System Integration Order Book of over Rs. 4000crs

Oct 01, 2010 : HCL Infosystems appoints Harsh Chitale as Chief Executive Officer 39

Sep 13, 2010 : HCL Infosystems emerges as the leading System Integrator for Power Reforms, awarded a Rs.100cr RAPDRP project from

HPSEB

Aug 27, 2010 : HCL Infosystems reported consolidated revenue for the quarter at Rs. 3234 crores (USD 699 Mn) and for the year at Rs.

12159 crores (USD 2628 Mn).

Aug 02, 2010 : HCL Infosystems led consortium bags countrys largest PDS order from Madhya Pradesh Government

July 30, 2010 : HCL Infosystems deploys Indias largest Airport Operation Control Centre for Delhi International Airport Limited (DIAL)

July 27, 2010 : HCL Infosystems bags a prestigious order from Census of India worth Rs 400 mn

July 14, 2010 : HCL Infosystems deploys Dial 100 solutions in Uttar Pradesh

July 08, 2010 : HCL Infosystems picks up majority stake in Dubai-based NTS Group

July 08, 2010 : HCL Infosystems launches HCL Ozone- Cloud Enabled Services Suite to provide end-to-end solutions to its customers

Jun 09, 2010 : HCL Infosystems joins hand with Wellogic to Offer Pathbreaking Healthcare Solution

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May 31, 2010 : HCL Infosystems Celebrates World Environment Week

May 25, 2010 : HCL Infosystems to deploy Indias first smart card based PDS solution in Chandigarh

May 13, 2010 : HCL Infosystems launches limited edition range of products, exclusively for students

May 12, 2010 : Create a National Infrastructure Protection Plan: CII- HCL Whitepaper on Safe City

Apr 30, 2010 : HCL Infosystems reports consolidated revenue of Rs. 2842 crores (USD 609 Mn) for the quarter ended 31st March 2010

Apr 26, 2010 : Mr. Ajai Chowdhry to represent India as Co-chair World Economic Forum Africa Summit 2010

Apr 01, 2010 : HCL introduces Desktop Home Computing 2.0 - launches the new Beanstalk range Mar 26, 2010 : HCL Infosystems launches BFR-free HCL ME Series 40 to celebrate Earth Hour 2010 Feb 15, 2010 : HCL Infosystems launches First Made in India PVC free notebook Jan 25, 2010 : HCL Infosystems reports consolidated revenue of Rs. 3054 crores (USD 648 Mn) for the quarter ended 31st December 2009. Jan 19, 2010 : Sangli Miraj Kupwad Municipal Corporation (SMKMC) partners with HCL Infosystems to implement Citizen Centric Project for

Sangli Jan 19, 2010 : HCL Infosystems Inaugurates its Enterprise Resource Centre at Puducherry

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Jan 13, 2010 : HCL Infosytems Partners with Central Bank of India to provide Computer Loans

GENERAL PRESS RELEASE 2011

Oct 19 , 2011 : First ever HCL Flagship Store launched in Delhi-NCR Oct 18 , 2011 : Ra.One collaborates with HCL Infosystems to bring unmatched cinematic experience this festive season Oct 17 , 2011 : HCL Learning forays into Management Education Oct 13 , 2011 : HCL Infosystems launches its new sleek Next-Gen ME Tablet the X1 Sep 27 , 2011 : HCL Learning bags prestigious awards at World Education Congress Global Awards held in Dubai Sep 05, 2011 : HCL Infosystems introduces Big Bang @ Campus, integrating 'Interactive Learning' powered computing for students Aug 17, 2011 : HCL Infosystems reports drop in PBT on account of System Integration Projects July 11, 2011 : HCL Infosystems launches ME Exclusive store in Pune Jun 02, 2011 : HCL Learning to join hands with GSTF to introduce IT Training programs for Green Computing Apr 28, 2011 : HCL Infosystems gearing up for future growth opportunities Apr 20, 2011 : HCL Infosystems awarded a Rs. 138 crores RAPDRP project from JSEB under its System Integration Utility Practice Apr 04, 2011 : HCL Infosystems joins hands with Dubai Based GEMS Education Apr 01, 2011 : Ajai Chowdhry awarded Padma Bhushan Apr 01, 2011 : HCL Infosystems Implements NOC project at ONGC under its System Integration Infrastructure Practice Mar 29, 2011 : HCL Infosystems Launches Indias first BEE-star compliant laptop Mar 29, 2011 : HCL Infosystems launches its Next-Gen range of ME Tablets Mar 21, 2011 : HCL Infosystems Launches New Laptop and Desktop Series Mar 17, 2011 : HCL Infosystems bags over Rs. 300 crores (approx USD $ 66 Million) order from Indian Air Force under its Systems Integration Defense Practice 42

Mar 09, 2011 : HCL Infosystems bags another prestigious Financial Inclusion project from Punjab and Sind Bank under its Systems

Integration BFSI Practice

Mar 08, 2011 : McDonalds join hands with HCL Infosystems to make learning Fun!

Feb 22, 2011 : HCL Infosystems awarded LEED Platinum certification for its Data-Centre

Jan 31, 2011 : HCL Infosystems bags Rs. 250cr order from BSNL under its System Integration Telecom Practice

Jan 28, 2011 : HCL Infosystems on a growth path, Net profit up by 18% QoQ

Jan 20, 2011 : HCL Infosystems Bags Order from Assam Electronics Development Corporation Ltd

Jan 19, 2011 : HCL Infosystems consolidates service offerings, to sell entire equity share in HCL Infinet to Tikona

Jan 17, 2011 : HCL Infosystems Bags order from Keltron for IT@School Project by the Government of Kerala

Jan 12, 2011 : HCL Learning bags a Rs. 40cr project from Department of Higher Education, Himachal Pradesh

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Trends Expected In 2012

In the future, with more duty cuts expected, analysts believe branded PC players will gain further against assembled players. Retail may get a renewed thrust. Observes Raj Saraf, Chairman and Managing Director, Zenith Computers, We have1300 retail outlets today, which we hope to grow to 15000 by the end of 2009.

While vendors are bundling in Linux to bring down costs, analysts see desktop Linux confined to the government and education sector. Linux on the desktop is unlikely to make inroads in the enterprise. Prices of computers have been falling rapidly, but vendors do not think prices of PCs will fall significantly in 2012.

While 2011saw strong demand emerging from select sectors such as the government and BPO outfits, 2010 could be relatively flat as most BPO firms are in the process of consolidation and not growth.

PC MARKET: TOP TRENDS

PC market revival may happen in second half of this year. Post-Budget PC prices will remain constant or rise marginally. Indian brands will survive, but they need to decide on an unambiguous competitive pitch. Thrust into the B & C class towns will be aggressive, by Indian and MNC players alike. The notebook market will show significant gains in 2002-03. If you want to know what the future holds for the Indian PC industry, the one fact you cannot afford to ignore is the current slowdown not just falling growth, or a gentle trough, but the horrible spectre of negative growth.

The near panic the industry witnessed in the wake of this terrible time was reflected in the price slashes and bundling offers anything to kick start stagnating sales graphs was acceptable. And that took the PC to almost commodity status in India. But then, thats history. And in business, history is not what sells; promises of a rosier future do. According to industry association MAITs president Vinnie Mehta, sales 44

have picked up in the JFM quarter, which is traditionally a high sales quarter, and as of now, theyre hoping that this will be a sustained phenomenon in spite of a lackluster Budget that did almost nothing to push up demand for PCs.

PRICES DO AN ABOUT-TURN
Immediately after this years Budget, most PC vendors said PC prices would remain constant, and some even pointed out that prices would rise, thanks to increasing memory prices. That should be one of the key differentiators between last year and the financial year ahead PC prices are not likely to come down, and in all probability, will actually see marginal rises.

Says Vasu Srinivas of IDC India, While the initial response to the slowdown was to slash prices, when it began to hurt, PC vendors began to take a profitability approach. They are now seeking out the more profitable deals and aiming for better prices with lower volumes.

Another factor that will contribute to stable prices is the move by the big distributors to cut credit periods down the line from 30 to 15 days. This move, coming in the wake of big defaults among IT channels, will discourage speculative and rash pricing and margin policies that result in price wars the industry can ill afford.

TRIUMPH OF THE MNC BRIGADE

In recent times, one of the most important trends in the Indian PC business is the sight of MNC vendors turning leaders. Yes, HCL Infosystems, the leader in the desktop segment, is as Indian as they come, and the companys leadership position seems in no immediate danger, but its not insurmountable either. All it will take is the HP-Compaq deal going through in the United States, and HCL will become No 2 to an MNC behemoth that will then control almost double of HCLs market share, which currently stands at 8.6 percent, according to George Paul, head-marketing, 45

HCL Infosystems. While everyone admits that the market share of MNC brands has gone up, and mostly at the expense of Indian brands, this issue generates a lot of heat and passionate arguments.

BIG BUYERS MATTER

While the move to B & C class cities attracted attention, the biggest buyers of PCs pretty much remained constant, and theyre expected to continue to be the saviours of the beleaguered PC industry this year too. The honours go to the government both at the Centre and the states, and the banking and financial sector mainly PSU banks. Another segment expected to contribute significantly to PC buying this year is the telecom sector. Retails still in vogue

MOBILE COMPUTING, ANYONE

Mobile computing is also expected to have some effect on the PC market in the coming year. And in many ways, this may just be the beginning of things to come in the Indian PC market.

OUTLOOK
When will the good times start rolling again? The pundits have differing opinions. IDC India says the PC industry is expected to grow by 5.1 percent in 2002, and adds that PC buying is expected to revive in 2003, when a growth rate of 20 percent is forecasted. Kochhar of Skoch says this year will see some revival, though he warns that heady growth rates will not return without policy measures like 100 percent depreciation from the government. MAIT is hoping that the slight upturn in the JFM quarter is a portend of things to come, even though it revised industry sales projections for 2001-02 downwards from 2.45 million units to 1.65 million units.

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12. THE DECISION MAKING PROCESS


Decision makers, who are used to depending on their past experiences, must make decisions and take actions in the rapidly changing world we face today. In this turbulent environment, the ability to successfully view the current situation through the traditional "good judgment" viewpoint is weakened through increasing external noise (a multitude of information sources on multiple topics) and changing.

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HCL Advantage

HCL Infosystems (HCLI) draws it's strength from 30 years of experience in handling the ever changing IT scenario, strong customer

relationships, ability to provide the cutting edge technology at best-value-for-money and on top of it, an excellent service & support

Infrastructure. Today, HCL is country's premier information enabling company. It offers onestop-shop convenience to its diverse customers

having an equally diverse set of requirements. Be it a large multi-location enterprise, or a small/medium enterprise, or a small office or a home, HCLI has a product range, sales & support

capability to service the needs of the customer.

Last 30 years apart from knowledge & experience have also given us continuity in relationship with the customers, thereby increasing the

customer confidence in us.Our strengths can be summarized as:

Ability to understand customer's business and offer right technology. Long standing relationship with customers. Pan India support & service infrastructure. Best-vale-for-money offerings. Technology Leadership

HCL Infosystems is known to be the harbinger of technology in the country. Right from our inception we have attempted to pioneer the 48

technology introductions in the country either through our R&D or through partnerships with the world technology leaders.

Using our own R&D we have: Created our own UNIX & RDBMS capability (in 80s). developed firewalls for enterprise & personal system security. launched our own range of enterprise storage products. launched our own range of networking products. We strive to understand the technology from the view of supporting it post installation as well. This is one of the key ingredients that go into our

strategic advantage.

HCL Infosystems has to its claim several technology pioneering initiatives. Some of them are:

Country's first DeskTop PC - BusyBee in 1985. Country's first branded home PC - Beanstalk in 1995. Country's first Pentium 4 based PC at sub 40k price point. Country's first Media Center PC.

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50

13. CUSTOMER RELATIONSHIP MANAGEMENT (CRM).

WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)?


CRM is a term that is often referred to in marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a number of perspectives. In summary, the three perspectives are: 1. CRM from the Information Technology Perspective. From the technology perspective, companies often buy into software that will help to achieve their business goals. For many, CRM is far more than a new software package, the renaming of traditional customer services, or an IT-based customer management system to support sales people. However, IT is vital since it underpins CRM, and has the payoffs associated with modern technology, such as speed, ease of use, power and memory, and so on. 2. CRM from the Customer Life Cycle (CLC) Perspective. The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products of services that customers need throughout their lives. It is marketing orientated rather than product orientated. Essentially, CLC is a summary of the key stages in a customer's relationship with an organization. 3. CRM from the Business Strategy Perspective. The Business Strategy perspective has most in common with many of the lessons and topics contained on this website, and indeed within the field of marketing itself. The diagram below shows the Marketing Teacher Model of CRM and Business Strategy. Our model contains three key phases - customer acquisition, customer retention and customer extension, and three contextual factors - marketing orientation, value creation and innovative IT.

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14. CRM MODEL

A commonly cited definition of CRM is that of CRM (UK) Ltd (2002), as follows:

Customer

Relationship

Management

is

the

establishment,

development,

maintenance and optimization of long-term mutually valuable relationships between consumers and organizations. The relationship delivers value to customers, and profits to companies. The relationship is supported (but not driven) by cutting edge IT. The business strategy is based upon the recruitment, retention and extension of products, services, solutions or experiences to customers. This is the core of CRM.

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15. RESEARCH METHODOLOGY


RESEARCH PROBLEM
HCL Corporate selling and feedback and market share of HCL and compared

to other IT companies. The business of HCL and the company through its researchers wants to know

the potential in order to expand and retain its market share.

RESEARCH DESIGN

Determined the Information Sources: The researcher gathered data through secondary sources. PRIMARY DATA is collected through questionnaire, search and research through place where today's computer has been mostly used.

SECONDARY DATA is being search sites like magazines, newspapers, journals, websites and the data has been collected through other approaches.

DATA COLLECTION
The researcher collected information through the official websites, magazines and journals.

DEVELOPED THE RESEARCH FRAME:


This included deciding upon various aspects for the project on which the entire research is based. The research frame included:

NATURE OF STUDY
The project on which the researcher worked is descriptive and inferential in nature.

DATA SOURCE:
The researcher took the help of both primary as well as secondary sources. Secondary sources being interaction with various IT people of the selected and has been chosen 53

for the research by the researcher. Secondary sources being the internet as the medium and the official sites of the companies of IT sectors and corporate selling and feedback of HCL.

INSTRUMENT USED
The researcher for the research used a Questionnaire cum Schedule for market research for both the segments horizontal and vertical. The Questionnaire was prepared by the researcher and Schedule was provided by the company in which the researcher did its research report.

RESEARCH PROBLEM
HCL Corporate selling and feedback and market share of HCL and compared to The business of HCL and the company through its researchers wants to know the

other IT companies. potential in order to expand and retain its market share.

RESEARCH DESIGN Determined the Information Sources: The researcher gathered data through secondary sources.

PRIMARY DATA is collected through questionnaire, search and research through place where today's computer has been mostly used.

SECONDARY DATA is being search sites like magazines, newspapers, journals, websites and the data has been collected through other approaches.

DATA COLLECTION The researcher collected information through the official websites, magazines and journals.

DEVELOPED THE RESEARCH FRAME: 54

This included deciding upon various aspects for the project on which the entire research is based. The research frame included:

NATURE OF STUDY The project on which the researcher worked is descriptive and inferential in nature. DATA SOURCE: The researcher took the help of both primary as well as secondary sources. Secondary sources being interaction with various IT people of the selected and has been chosen for the research by the researcher. Secondary sources being the internet as the medium and the official sites of the companies of IT sectors and corporate selling and feedback of HCL. INSTRUMENT USED The researcher for the research used a Questionnaire cum Schedule for market research for both the segments horizontal and vertical. The Questionnaire was prepared by the researcher and Schedule was provided by the company in which the researcher did its research report.

SAMPLE SIZE Sample size for the research is fixed. It counts to 55. That is the HCL companies and corporate selling and feed of HCL in comparison between other IT sectors.

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15.1 TITLE OF THE STUDY


Corporate Selling and Feedback for HCL
HCL Infosystems, India's premier information enabling and integration company, has received the ISO 9001:2000 certification specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product and services that meets customer and applicable regulatory requirements. ISO 9001:2000 also aims to enhance customer satisfaction through the effective application of the system, including processes for continual improvement of the system and the assurance of conformity to customer and applicable regulatory requirements. The menu of HCL Insys global services broadly covers IT consulting and professional services in the area of vertical applications, technology integration, ERP implementation and software development. This also includes a complete portfolio of systems and network services for development. This also includes a complete portfolio of systems and network services for Facilities Management, Helpdesks, Sysytems Supports and network and Internet Implementation. HCL Insys chosen platform of total technology integration lends itself to some very significant alliances with the global leaders. Among its partner are HP for high end AISCE/UNIX services and workstation and HP Open view network management solution; Intel for PC and PC server building blocks; Microsoft,novell and SCO AG solutions; Red hat ;Linux; Samsung; Pivota for CRM solution and ORACLE Sybase and Informix for RDBMS platform. HCL Infosystems focuses on the ever-growing segment in Imaging, Telecom and Communication products solutions and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan, for sales and servicing of its imaging and photocopier products. HCL Infosystems product portfolio covers a range of other office automation and communication products through alliances with world leaders. The Managed Network Service offerings for corporates include VPNs, ASP offerings, Co Location/ hosting, CDNs, security, corporate internet telephony solutions, technical and consumer help desks, 24/7 Network Operations Centre monitoring and a host of value added networking services. Consumer services include dialup PSTN/ISDN Internet access, Valufon calling cards and VoIP telephony devices. Management Objective To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives. People Objective To help HCL Insys people share in the companys success, which they make possible; to provide job security based on their performance; to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work. Core Values It is uphold the dignity of individual It is honour all commitments It is committed to quality, Innovation and growth in every endeavor It is responsible Corporate Citizens. HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. Company should take some positive action against it. 56

Company executive should visit dealers on regular basis. They Should pay proper attention towards checking of various components of PC before end user delivery. Otherwise it tends towards defame of brand name in comparison to rivals. Need to expend customer care center as the consumer base of HCL Infosystem is increasing with tremendously fast pace. Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company. Company should tie up with some event management company to organize various promotional activities like canopy, Carnival. Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin. Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. Some of the basic limitations faced during the research are listed below: l Only limited number of authorized, companies and other areas where it has been found 55 players was covered in the study. l Most of the research was based on cold calls, so then visited many places i.e. authorized and local areas and where it had not responded much. l There was a bias on the part of the respondents. l Companies that were contacted through telephone at times did not give correct information to the researcher. l The IT manager or the person heading the IT Department did not have the rights to give the authorized official information to people other then the members of the official itself and the high officials. l At times there was a problem of non response from the hospitals, companies and other authorized and unauthorized areas which affected the result of the project being done by the researcher. Conclusion: Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed other wise it will remain as unsold stock, which will be of no value. I have realized this fact after completion of my summer training project. Despite of various difficulties and limitations faced during my summer training project on the topic Corporate Selling and Feedback . I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. After completion of my summer training project I have gained several experiences in the field or sales marketing. I have got the opportunity to meet various people, which fluctuate in different situation and time. This summer training project has given me the opportunity to have first experience in the corporate world. Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. I have completed my summer training project in which are involved in its successful completion. In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. It gives enough knowledge about the computers market and the distribution process undertaken by an organization. This summer training project has enabled my capability in order to manage business effectively and in my career in future.

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15.2 Duration of the Project


Duration of the summer internship training project report was 45 days I worked at Ajmer HCL info system at the V. K. Traders (Authorized dealer) and got Summer internship training from here Manager Mr. K. L. Sharma Guided me For this he gave me project title and instructed for 45 days and worked according to his guidance. I am very much thankful of him. And also thank full of Ms. Gunjan Kotwani Faculty of IT management. And also Mr. Pawan kalyani sir Faculty of IT Management Global College Ajmer.

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15.3 OBJECTIVES OF THE STUDY

Management Objective
To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.

People Objective
To help HCL Insys people share in the companys success, which they make possible; to provide job security based on their performance; to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work.

Core Values
It is uphold the dignity of individual It is honour all commitments It is committed to quality, Innovation and growth in every endeavor It is responsible Corporate Citizens.

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15.4 Type of Research


Exploratory Research: undertaken with the aim of clarifying ambiguous problems general problems usually known but not sufficiently understood the purpose is to get more information, not to uncover specific courses of action (subsequent research) Determining a specific course of action to follow is not a purpose of exploratory research! Example: Child-Care support programme for employees Descriptive Research: undertaken with the aim of determining the characteristics of a population or phenomenon Previous knowledge of problem exists High degree of precision or accuracy required Examples: Who are the main consumers of organic foods? How many students read the prescribed course literature? Where do most holiday-makers travelling overseas go? When do petrol stations tend to raise their prices? Causal Research: undertaken with the aim of identifying cause and effect relationships amongst variables are normally preceeded by exploratory and descriptive research studies Often difficult to determine because of the influence of other variables (concommitant Variation and the presence of other hidden variables) Example: Higher ice-cream consumption causes more people to drown (indicative of a causal relationship (?))

I used here Exploratory Research methodology 60

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15.5 SAMPLE SIZE

Sample size for the research is fixed. It counts to 55. That is the HCL companies and corporate selling and feed of HCL in comparison between other IT sectors. Research refers to a search for knowledge. It is a systematic method of collecting and recording the facts in the form of numerical data relevant to the formulated problem and arriving at certain conclusions over the problem based on collected data. Thus formulation of the problem is the first and foremost step in the research process followed by the collection, recording, tabulation and analysis and drawing the conclusions. The problem formulation starts with defining the problem or number of problems in the functional area. To detect the functional area and locate the exact problem is most important part of any research as the whole research is based on the problem. According to Clifford Woody research comprises defining and redefining problems, formulating hypothesis or suggested solutions: collecting, organizing and evaluating data: making deductions and reaching conclusions. Research can be defined as the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that Knowledge aids in construction of theory or in the practice of an art In short, the search for knowledge through objective and systematic method of finding solution to a problem is research. Drafting Questionnaires The questionnaire is considered as the most important thing in a survey operation. Hence it should be carefully constructed. Structured questionnaire consist of only fixed Alternative questions. Such type of questionnaire is inexpensive to analysis and easy to Administer. All questions are closed ended. S. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Description Project Title Sample Size Sample Unit Area Covered Sampling Procedure Research Design Data Collection Research Instrument Type of Questionnaire Type of Questions Method of Survey Type of Sampling Particulars
CORPORATE SELLING & FEEDBACK

55 Shopkeeper, Housewife, Service men, Students etc. Ajmer Random Sampling Exploratory Method Survey Questionnaire Structured Close Ended, Open Ended Questions Census Survey Stratified Sampling

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. SAMPLING It was divided into following parts: Sampling universe The entire respondents are the sampling universe for the research. Sampling technique (Judgment) Sample was taken on judgmental basis. The advantage of sampling are that it is much less costly, quicker and analysis will become easier. Sample size taken was 100 employees. DATA COLLECTION The task of data collection begins after the research problem has been defined and research design chalked out. While deciding the method of data collection to be used for the study, the researcher should keep in mind two types of data viz. Primary and secondary data. Primary Data The primary data are those, which are collected afresh and for the first time and thus happen to be original in character. The primary data were collected through welldesigned and structured questionnaires based on the objectives. Secondary Data: The secondary data are those, which have already been collected by someone else and passed through statistical process. The secondary data required of the research was collected through various newspapers, and Internet etc. Importance of research work: The purpose of this study is to examine the impacts of demographic Factors and computer benefits sought on consumer purchasing outcomes in the urban market. Research results show that age, household size, education, occupation and income significantly affect amount of money spent, computer purchased and purchase plans, but not average price paid. Gender and residence of respondent were not significantly related to purchasing outcomes. The study identified two groups of shoppers seeking significantly different benefits in purchasing pc products: the functional shoppers and the alpha shoppers. As compared to the functional shoppers, alpha shoppers purchased more pairs of pc, paid higher price for laptops and spent larger HRK1 amount on pc. The results are indicative for the segmentation strategy in the computer market. The research also helps computer manufacturers and retailers to better target their consumer segments RESEARCH OBJECTIVE The research study tends to follow and achieve specific objectives. The objectives of this particular study are: To know the personal views of Ajmer people regarding choices among various branded Laptops. To study which branded pc is mostly preferred by people as per their choices. Comparison between various branded computers Find out factor influencing the people at the time of purchasing PC (Desktop) QUALITY, DURABILITY, VARIETY, PRICE.

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15.6 SCOPE OF THE STUDY


Vision Statement
It is the most preferred employer and principal taking leading edge IT products and services to the masses through sustained excellence.

Mission Statement
We shall increase the shareholders value by improving the PAT through free cash flow, reducing the BR cycle, inventory levels, wastage.

Quality Policy Statement


We will deliver defect-free products, services and solutions to meet the requirements of our external and internal customers the first time, every time.

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15.7 DATA ANALYSIS & GRAPHICAL DATA INTERPRETATIOIN


SAMPLE SIZE : 55
1. What type of computers do you use? a.)Branded b.)Assembled

Branded Assembled

37 18

It was observed that almost 67% of the people use branded computers or other gadgets for their business purpose. Hence can be concluded that more people want branded products as they are not ready to compromise with the quality and services being provided.

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2.

What brand computers do you use? a.) HP b.) HCL c.) ACER d.)Others

Brand used HP HCL Acer Others

Total Nos. 7 14 13 21

This observation showed that HCL is among the top used brands. Major part under the piechart goes to HCL. So HCL should continue making efforts to attract new market and sustain the existing market.

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3. What is the number of installed desktops? a.) <15 b.) 15-50 c.) 50-75 d.) 75-200 e.) 200-500 Installed desktops < 15 15-50 50-75 75-200 200-500 Total Nos. 19 21 11 3 1

Most of the surveyed and found the use of computers within the 15-55 range. So it can be inferred that the main target market is which lies in the middle range. Thus we targeted mainly on SME (small and medium enterprise).

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4. What is the number of used servers? a. 1 b. 2 c. 3-5 d. 5

Servers used 1 2 3-5 >5

Total Nos. 10 11 21 13

From this observation, it was concluded that number of servers were directly proportional to the number of desktops used.

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5. What is the number of installed laptops? a.) 1-5 b.) 5-15 c.) 15-30 d.) >30

Number of laptops 1-5 5-15 15-30 >30

Total Nos. 20 22 8 5

It was observed that maximum computers and laptop users ranging between 5-25. This area can be focused.

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6. What is the brand used for laptops? a.) HCL b.) Toshiba c.) Lennovo d.) Others Laptops brand HCL Toshiba Lennovo Others Total Nos. 11 19 13 12

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Observation showed that Toshiba was the major brand used in laptops. Various other brands like HP and Samsung etc. are also used. HCL has also a good market share.

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7. Do you have AMC? a.) Yes b.) No

Total Nos. Hospitals place having AMC Hospitals place not having AMC 30 25

According to above graphical data interpretation, that is the most important places where computer has been used and it has been observation and showed that less than 60% hospitals have their AMCs. This area can also be considered.

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8. What type of company is having the AMC? a.)Regional office of the company b.) Any other local player

Type of AMC company Authorized regional office Local players

Total Nos. 24 6

That the above graph shows that the use of AMCs in regional office and local players prefers authorized regional offices to select for the service rather than going for a local player.

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9.Are you facing any problem with current used product line? a.)Yes b.)No c.)Not yet

Total Nos. Facing problem Not facing problem Not faced problems yet 15 18 22

That the above graph shows that the above observation showed that major number of users are either not facing any problem or they have not being encountered with any.

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10. Are you planning to make any new purchase? a.) Yes b.) No c.) Not yet planned

Planning about new purchase Planning to purchase No planning Not yet planned

Total Nos. 9 17 29

That the above graph show that the most of the users have not planned about making a purchase and a very few are planning to make a buy.

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11. How do you find the HCL products? a.) OK b.) Good c.) Satisfactory d.) Outstanding e.) Not tried yet

Reaction about HCL products OK Good Satisfactory Outstanding Not tried yet

Total Nos. 3 12 19 7 10

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According to above graph shows that the maximum of HCL user are satisfied with the products and services provided. Very few have not tried yet HCL on a business scale, but most of them have an experience about HCL. 12. Do you want to know more about HCL products? a.)Yes b.)No

Wanted knowledge about HCL Yes No

Total Nos. 42 13

That the above graph shows that the observation and the most of the people are interested in knowing more about the brand and have the urge to buy.

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13. Do you require demo for any product? a.)Yes b.)No

Total Nos. Interested in demo Not interested in demo 24 31

This observation showed that almost 45% of the sample was interested in demo.

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14.Do you want to buy any product? (Commercial proposal) a.)Yes b.)No c.)Not yet decided

Commercial proposal Yes No Not yet decided

Total Nos. 8 19 28

That the above graph shows that the above observation showed that almost a huge chunk of hospitals surveyed either doesnt want or they have not planned for any commercial proposal.

15.8 Limitation of Study


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Limitations: Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. Some of the basic limitations faced during the research are listed below: l Only limited number of authorized, companies and other areas where it has been found 55 players was covered in the study. l Most of the research was based on cold calls, so then visited many places i.e. authorized and local areas and where it had not responded much. l There was a bias on the part of the respondents. l Companies that were contacted through telephone at times did not give correct information to the researcher. l The IT manager or the person heading the IT Department did not have the rights to give the authorized official information to people other then the members of the official itself and the high officials. l At times there was a problem of non response from the hospitals, companies and other authorized and unauthorized areas which affected the result of the project being done by the researcher.

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16. FINDINGS & LIMITATIONS


Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. Some of the basic limitations faced during the research are listed below:

Only limited number of authorized, companies and other areas where it has been found 55 players was covered in the study. Most of the research was based on cold calls, so then visited many places i.e. authorized and local areas and where it had not responded much.
There was a bias on the part of the respondents.

Companies that were contacted through telephone at times did not give correct information to the researcher. The IT manager or the person heading the IT Department did not have the rights to give the authorized official information to people other then the members of the official itself and the high officials. At times there was a problem of non response from the hospitals, companies and other authorized and unauthorized areas which affected the result of the project being done by the researcher.

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17. FUTURE SCOPE


On the commercial front, Munglani feels that decision cycles are still slow, but there is a definite increase in queries and tenders. He feels that government funded projects need to increase, and points to the recent Andhra Pradesh schools project, which pulled in more than 5,000 units, as a good example of what government enthusiasm for IT can do.In conclusion, going by what the industry feels and what the numbers reveal, recovery is definitely taking place in the industry, though caution is still the prevailing sentiment. However, the bottom line is that the days of super growth seem to be over. While IDC has predicted 22.3 percent growth in 2003, not everyone in the industry seems to be ready to join in the chorus. HPs Sai Chandrasekhar says that their assessment is an expectation of 10-15 percent growth, which he feels is very realistic. It is unlikely that the market will return to the heady days of 30 percent growth, he explains. Kochhar of Skoch seconds that when he says, We can no longer look at heady growth rates like 40 percent or 60 percent...the market has been growing more in single digit to low two digit growth rates. And that seems to be the future that Indias PC brigade faces-but well, surely even low two digit growth rates are better than negative growth, and thats the reason for the cautious smiles on the faces of PC vendors. Hopefully, the next quarter will bring even broader smiles.

PARTY TIME FOR BRANDED PC PLAYERS


The PC market is rocking with branded PC vendors grabbing marketshare from the assembled players, says Kusum MakhijaThe overall market for desktop personal computers registered a 28.2 percent growth during calendar year 2004 as compared to the previous year. What is significant is that branded PCs continue to make impressive gains against the grey market. According to IDC, the share of branded PCs grew from 36.2 percent in 2003 to 49.2 percent in 2004, registering an impressive growth rate of 74.3 percent. Interestingly, the grey market remained flat, registering a growth of 2.2 percent, while the total desktop PC market registered a growth of 28.2 percent. 84

HCL Infosystems gearing up for future growth opportunities

By SiliconIndia, Friday, 29 April 2011, 11:12 IST Bangalore: HCL Infosystems announced financial results for its third quarter which ended on March 31, 2011.

In the event HCL displayed its key developments, initiatives and quarter analysis. The Computer Services business continued to grow recording positive growth of 20 percent YoY for the quarter ended March 2011. Similarly, the office automation business recorded a 7 percent growth YoY for the quarter ended March 2011. Harsh Chitale, CEO of HCL Infosystems, said "During the quarter the System Integration business was adversely impacted by the delays in the decision making in various governments and public sector undertaking led projects. Our distribution business also experienced a significant decline with a leading telecom brand in our portfolio recording a dip in revenues. However, our computer services, office automation and education and learning business continued to register a healthy growth. This quarter we also kick-started a companywide business excellence program with an objective to re-align the organization to drive cost and working capital efficiencies and to re-position it for future growth opportunities. These programs are expected to start showing results in terms of bottom-line as well as cash flow performance over the next 12-15months"

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The system integration business opened the quarter with a healthy backlog and added to the same as Rs 750 crore of additional orders (TCV) were booked during the quarter.

During the quarter, SI Business bagged various orders from leading banks like PNB, PSB, SBI, Canara Bank to undertake Financial Inclusion mandates. SI Business also bagged orders across sectors like Indian Railways for a broadband deployment, over 138 crore RAPDRP project for deployment in Jharkhand; project from Indian Air Force over 300 crore to deploy the Wideband CDMA based Portable Wireless Network covering many Air Force Stations across India.

HCL Learning, the education and training division on the company recorded growth of over 233 percent YoY for the quarter ended March 2011 and a growth of 183 percent YoY over the last 9 months. Over 2200 classrooms have been signed up for the DigiSchool Solution of this business.

HCL Cloud Services 'Ozone' added new offerings in the area of Infrastructure as a service, HRM, Mail and Hospital information systems (HIS).

The company also introduced its range of HCL ME Tablets. The Board of Directors declared 100 percent quarterly Interim dividend. This is the 31 continuous quarter for dividends. Future Plans The company has plans to target public sector projects to fuel future growth. HCL provides large-scale employment in the UK market. It is the largest Indian employer in Northern Ireland (UK). This has led to improved relations with the UK government. The company aims to leverage its harmonious relationship with the government and target major government projects. The company is also evaluating certain sectors, which would be having high growth in the coming future. Some upcoming segments identified by the company are media, publishing and utilities. It has plans to target these segments with a priority to establish itself as a lead service provider. As the company has a strong position in its conventional market, these plans will enable the company to propel itself for some exponential growth. 86

18. SWOT ANALYSIS OF HCL

STRENGTHS:

HCLs strengths are many, to mention a few :

a)

Global Presence:

Its collaborations and joint ventures with international companies such as


Perot System, and partnership with world leaders like Ericsson, Toshiba, Nokia, Oracle and Microsoft, enable it to bring the best technology available world wide to its consumers.

24 locations in 16 countries. b)
Fast paced and flexible work culture which provides its employees autonomy to accomplish the task without much pressure from the higher authorities. Thus, employees are motivated to give their best to the organization.

c) d)

The core strength of HCL is the talent and innovativeness of its people which enables it to provide the right solution at the right time. The mass markets handled through a chain of dealers, resellers and retailers which help bring technology usage closer to the individual. It has very strong distribution network.

e) f) g) h) i)

Its pool of competencies : Hardware, Software, Training, Networking, Telecom and System Integration. Ability to understand customer's business and offer right technology. Long standing relationship with customers. Pan India support & service infrastructure. Best-value-for-money offerings.

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WEAKNESSES: a) b)
After sales service. Less promotional campaigns.

OPPORTUNITIES:

a) b) c) d) e)

IT industry booming at a rate of 45% every year. Increasing consumer awareness about IT and its use. Tremendous untapped potential of IT products in India. Increasing competition. Tie ups with various MNCs enable to extract their core competencies.

THREATS:

a) b) c) d)

Local assemblers are biggest menace for the company. Entry of MNCs i.e. IBM, Compaq giving direct competition. Govt. instability has a long term repercussions affecting companys policies & its growth. Technological shift as a result of research & development. Daily new technologies are emerging.

Concluding the S.W.O.T. analysis in words that prosperity lies ahead for HCL. In order to retain its position as Indias No. 1 IT conglomerate, it has to come out with the state of art as well as futuristic technologies to its consumers well before time.

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19. CONCLUSION

Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed otherwise it will remain as unsold stock, which will be of no value. I have realized this fact after completion of my summer training project. Despite of various difficulties and limitations faced during my summer training project on the topic Corporate Selling and Feedback. I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. After completion of my summer training project I have gained several experiences in the field or sales marketing. I have got the opportunity to meet various people, which fluctuate in different situation and time. This summer training project has given me the opportunity to have first experience in the corporate world.

Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. I have completed my summer training project in which are involved in its successful completion. In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. It gives enough knowledge about the computers market and the distribution process undertaken by an organization. This summer training project has enabled my capability in order to manage business effectively and in my career in future.

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20.

SUGGESTION AND RECOMMENDATIONS

HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. Company should take some positive action against it.

Company executive should visit dealers on regular basis.

They Should pay proper attention towards checking of various components of PC before end user delivery. Otherwise it tends towards defame of brand name in comparison to rivals.

Need to expend customer care center as the consumer base of HCL Infosystem is increasing with tremendously fast pace.

Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company.

Company should tie up with some event management company to organize various promotional activities like canopy, Carnival.

Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin.

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21.ANNEXURE

QUESTIONNAIRE

Name Designation Address Contact No.

____________________________________ ____________________________________ ____________________________________ ____________________________________

1. Do you use computers for your business purpose? a.) Yes b.) No

2. What type of computers do you use? a.) Branded b.) Assembled

3. What brand computers do you use? a.) HP b.) HCL c.) Acer d.) Others

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4. What is the number of installed desktops? a.) <15 b.) 15-50 c.) 50-75 d.) 75-200 e.) 200-500 5. What is the number of used servers? a.) 1 b.) 2 c.) 3-5 d.) >5

6. What is the number of installed laptops? a.) 1-5 b.) 5-15 c.) 15-30 d.) >30

7. What is the brand used for laptops? a.) HCL b.) Toshiba c.) Lenovo d.) Others

8. Do you have AMC? a.) Yes b.) No

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9. What type of company is having the AMC? a.) Regional office of the company b.) Any other local player

10. Are you facing any problem with current used product line?

a.) Yes b.) No c.) Not yet

11. How do you find the HCL products? a.) OK b.) Good c.) Satisfactory d.) Outstanding e.) Not tried yet

12. Do you want to know more about HCL products? a.) Yes b.) No

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22. BIBLIOGRAPHY

BOOK
AUTHOR: TITLE: PLACE OF PUBLICATION: PUBLISHER: KOTLER PHILIP MARKETING MANAGEMENT DELHI TATA MC GRAW HILLS PUBLISHING CO. LTD

MAGAZINES / JOURNALS / NEWSPAPERS


Business World Business Today The Financial Express The Times of India The Hindu

WEBSITES:
www.hcl.in www.indiainfoline.com www.google.co.in www.hp.com www.saharacomputer.com www.acer.com www.dell.com www.ibm.com www.hclinfosystem.in www.altavista.com www.khoj.com

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