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2011 American Film Market Press Report:
11-15-2011 - Written By: David L. $Money Train$ Watts & Brandon Bowlin
 –
FuTurXTV
 –
 www.thedarkroome.com
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Auggie Cavanagh - Cameraman & Still Photographer
About the AFMThe business of independent motion picture production and distribution
 – 
a truly collaborative process
 – 
 reaches its peak every year at the AFM, when 8,000 industry leaders converge in Santa Monica for eightdays of deal-making, screenings, conferences, premieres, networking and parties. Participants come frommore than 70 countries and include acquisition and development executives, agents, attorneys, directors,distributors, festival directors, financiers, film commissioners, producers, writers, the world's press andall those who provide services to the motion picture industry.Founded in 1981, the AFM quickly became the premiere global marketplace where Hollywood's decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace whereproduction and distribution deals are closed. In just eight days, more than $800 million in deals will besealed - on both completed films and those in every stage of development and production - making theAFM the must-attend industry event. The AFM is produced by the Independent Film & Television Alliance,the trade association representing the world's producers and distributors of independent motion picturesand television programs. More information is online atwww.IFTA-online.org. 
I can easily summarize up this year‟s 2011 AFM with five distinct things: Ron Howard
and Rob Reiner were at AFM, China is buying films big time, film sellers are mostlyhappy at AFM, buyers are mostly happy and everything old is new again in 3D. That iswhat I immediately took from being at AFM this year. I have to say that I started to feelthe crowds and excitement and buzz coming back to AFM that I have not seen forseveral years. AFM will never really get back to its heyday of being one of the mostcrowded and coveted Hollywood Industry events like it was in 2005 and 2006. But I can
say that this year‟s AFM was well attended during the first week and many of the panels
 and premiere screenings were still having solid attendance during the second week.
MoneyTrain & Fred Williamson
 
 
Thedarkroome • FuTurXTV • futurx5@gmail.com • Pasadena, CA 91730 • staff@thedarkroome.com • www.thedarkroome.com
 
 
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And I can say that the 2011 AFM was notable not because I ran into
70‟s Blaxploitation
screen legend Fred Williamson in the lobby looking for investors for
Original Gangsters 2 
. But rather there were many notable and easily recognizable A-listproducers like Ron Howard and Rob Reiner who actually showed up and werepromoting their films. For Ron Howard he was at AFM creating hype and hoopla for hisnew film called
Rush 
. Rob Reiner was at AFM doing interviews for his new film
Summer at Dog Dave‟s
, starring Morgan Freeman and Virginia Madsen and is beingsold by Voltage Pictures. The pictures of Ron at AFM and the press release about himbeing at AFM are below:
2011 AFM PICTURES
 –
DAY 1:
ProducerRon Howard(2nd-R) with Exclusive Media Group excutives Nigel Sinclair (L)and Guy East (R), and Cross Creek Brian Oliver attend 2011 American Film Market - Day1 - Ron Howard attends AFM to meet with buyers for his Epic Formula 1 FILM 'RUSH',held at Casa Del Mar hotel on November 2, 2011 inSanta Monica,California.Los Angeles, CA (November 1st, 2011)
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Academy Award-winning director Ron Howardattends the American Film Market to meet with buyers and talk about his vision for his
new film RUSH on behalf of Exclusive Media Group (―Exclusive‖). Alongside Exclusive co
-
chairmen Nigel Sinclair, and Guy East and Cross Creek’s Brian Oliver, Howard
participated in a number of intimate round table meetings about the epic Formula 1
feature film and highlighted how he’d become such a fan of the sport.
RUSH is co-produced and co-financed by Exclusive with Cross Creek Pictures. This marks the thirdcollaboration between Exclusive and Cross Creek, who are also co-producing the picturewith Imagine Entertainment, Working Title and Revolution Films. Howard, Brian Oliver,Brian Grazer, Eric Fellner, Peter Morgan and Andrew Eaton are all named as producers.
Exclusive’s co
-chairmen Nigel Sinclair and Guy East executive produce RUSH with
Exclusive’s Head of Production Tobin Armbrust.
 
Imagine’s Todd Hallowell will also
Executive Produce. Chris Hemsworth (THOR) and Daniel Brühl (INGLORIOUSBASTERDS) star in the film penned by Peter Morgan (FROST/NIXON). Alex Walton,President of Exclusive Films International, is debuting RUSH to buyers at AFM. Currentlyin production, RUSH is being released by Universal Pictures in the US in 2012.
Thedarkroome • FuTurXTV • futurx5@gmail.com • Pasadena, CA 91730 • staff@thedarkroome.com • www.thedarkroome.com
 
 
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The 2011 AFM Seller that impressed me the most this year was The Little FilmCompany. You can read a detailed press release about their new AFM 2011 films:
LOS ANGELES (November 4, 2011)
 – 
Clay Epstein, VP of Sales and Acquisitions for The Little FilmCompany announces the UK sale of the new action film,
WAR OF THE DEAD
to Momentum Films/AlliancePictures.
―We’ve had an incredible response to
 
WAR OF THE DEAD
and are thrilled to have found the perfect
distribution team for such a great film with Momentum/Alliance,‖ Epstein said.
 
WAR OF THE DEAD
is directed by Marko Makilaakso and stars Andrew Tiernan as Captain Martin Stonewho leads a specially trained, elite platoon of American and Finnish soldiers who attack an enemy bunker.
Underestimating their enemy’s strength, they are quickly beaten back into the forest. As the platoon tries to
regroup, they ar
e suddenly attacked by the same soldiers whom they’d just killed minutes earlier
. Forced to
flee deeper into Russian territory, they discover one of war’s most terrifying secrets and realize they have
woken up a far more deadly enemy."We're excited to be in business with the Little Film Company on what promises to be a real treat for fans of full-blooded action." Said Henry Beattie, Worldwide Acquisitions Manager for Momentum Pictures/AllianceFilms.With the current fad of Zombie films taking center stage on the global film market,
WAR OF THE DEAD
stands out with its high production value and non-stop action.The Little Film Company is selling the European coproduction at AFM along with an impressive slateincluding Dario
Argento’s
 
 DRACULA 3D,
 
THE EYE OF THE STORM 
with Geoffrey Rush andCharlotte Rampling,
 BENEATH THE DARKNESS
with Dennis Quaid and
SPUD
with John Cleese.
And I did make sure I went and spoke with one of the few- if not only-African-AmericanAFM Buyer/Sellers named Phil Roberson with Wonderphil Productions. You can see
Thedarkroome • FuTurXTV • futurx5@gmail.com • Pasadena, CA 91730 • staff@thedarkroome.com • www.thedarkroome.com
 
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