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Segmentação de Mercado - Colcci

Segmentação de Mercado - Colcci

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Published by ronaldreis2306
Segmentação de Mercado
Segmentação de Mercado

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Published by: ronaldreis2306 on Dec 28, 2011
Copyright:Attribution Non-commercial

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06/12/2013

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AADDMMIINNIISSTTRRAAÇÇÃÃOOCCOOMMHHAABB..EEMMCCOOMMÉÉRRCCIIOOEEXXTTEERRIIOORR 
Fundamentos de MarketingProfª: Thaísa Brito
Segmentação de Mercado
Junho/2007
 
 
ÍNDICE
INTRODUÇÃO.................................................................3A COLCCI.........................................................................4COLCCI: DA CLASSE C A ÍCONE DA MODA.............7A SEGMENTAÇÃO DE MERCADO DA COLCCI........9Critérios de segmentação...................................................9Estratégias de segmentação................................................10Público-alvo......................................................................10CONCLUSÃO...................................................................12REFERÊNCIAS BIBLIOGRÁFICAS...............................13
 
 COMPONENTESAdriana BarcelosAndré LuizFrancisco OliveiraRoberta PereiraRonald ReisSilvanett Guerra

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