Luke R.

Kuhlman
4721 Colfax Avenue South Minneapolis, MN 55419 Facebook: causinruckus Twitter: @causinruckus 612.208.7310 Linkedin: Luke Kuhlman

SEARCH ENGINE MARKETING PROFESSIONAL

Highly motivated, focused, and results-driven professional looking to make a splash in the Twin Cities interactive marketing arena. Full of energy and passion with an interest in telling brand stories, inspiring engagement, fostering advocates, and creating meaningful and lasting impact. Core competencies and qualifications include: PPC / Analytics Social Media Marketing / Analytics SEO Public / Media Relations Writing / Proofing / Editing Research Account Management Oral / Written Communication Troubleshooting / Attention To Detail Quick Learner / Adaptable / Organized

Work History

Online Marketing Associate, Spyder Trap Online Marketing, Minneapolis, MN February 2010-Present Develop, implement, manage, and optimize online and offline marketing initiatives for major clients such as Children's Hospitals and Clinics of Minnesota, Piper Jaffray, Shock Doctor, Anew Medical Center, Floor Center, Scott Barber, Minnetonka Public Schools, and WA Frost. PPC: Manage six paid search marketing campaigns in Google Adwords. Responsibilities include: keyword research, ad / landing page copy, bid management, campaign implementation, and tracking / reporting. Social Media: Develop and implement social media engagement plans for clients. Responsibilities include: target market analysis, strategy / planning, campaign implementation, engagement, and tracking / reporting. SEO: Execute SEO strategy for clients. Responsibilities include: audits, content / linking analysis, mapping, and optimization implementation. Public Relations: Perform public relations efforts for Spyder Trap and clients. Responsibilities include: compose press releases and pitch to local media outlets.

Other responsibilities include: proofing / editing web content and proposals, research, presentations, strategy / ideation Public Relations Intern, Pocket Hercules, Minneapolis, MN Completed 30 cold / pitch calls per day to build a mailing list for a client promotion. Pitched idea to C-level executives of local professional service firms. Reported on daily progress to the Vice President of Public Relations. February 2010-May 2010

Independent Marketing/Public Relations Freelancer, Roseville, MN May 2009-February 2010 Assisted 3 companies with their efforts to increase visibility to their target markets. Developed and implemented new marketing tactics to increase brand recognition and create engagement among their publics. Hope & Rescue Created content for website, developed social media strategies, and edited business plan. Massage Advantage Consulted on utilizing social media to connect with and create buzz within target market. TRU-SERVA Community and media relations, social media campaigns and management, street team. Business Development Representative, Epicor Software, St. Louis Park, MN February 2008-May 2009 Contacted by phone and email C-level executives at over 700 small to mid-sized businesses across the U.S. to prospect for and generate interest in Epicors products. Followed up on warm leads, answered customer questions, and reported on territory status in bi-weekly meetings. Built and maintained relationships with 2-3 key decision-makers at each company. Completed 80-100 cold / pitch calls per day. Volunteer Work Salvation Army, Guest Writer, Roseville, MN December 2009-Present Minnesota AIDS Project, Communications Volunteer, Minneapolis, MN January 2010-Present Education B.A. Communication/Public Relations Northwestern College 2007