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Analysis
Econ 403: Economic Development Carlos A. Benito
S.W.O.T. Analysis
Factors Internal to Organization
Strengths
Weakness
Opportunities
Threats
SWOT: Description
A SWOT analysis generates information that is helpful in matching an organization or groups goals, programs, and capacities to the social environment in which it operates. Factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). It is an instrument within strategic planning. When combined with dialogue it is a participatory process
Weakness
Factors that are within an organizations control that detract from its ability to attain the core goal. Which areas might the organization improve?
Threats
External factors, beyond an organizations control, which could place the organization mission or operation at risk. The organization may benefit by having contingency plans to address them if they should occur. Classify them by their seriousness and probability of occurrence. Back to Design
Weakness
Lack marketing expertise in cities. Lack access to credit Depend on intermediaries for transportation poor quality control of produce
Threats:
A large food retailer is contracting with local peasants. Transportation intermediaries have access to local government officers. Some peasants are selling their land to developers and out migrating to large cities.
Caution!
SWOT analysis can be very subjective. Do not rely on it too much. Two people rarely come-up with the same final version of SWOT. Use it as guide and not a prescription.