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Loyalty Management November 2011

Loyalty Management November 2011

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Published by Loyalty 360

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Published by: Loyalty 360 on Dec 29, 2011
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02/01/2013

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powered by Loyalty 360
 Volume 3 Number 4
November 2011
Inside Scoop: CVS “Money Trasher”Campaign
New Frontiers inHotel Guest Loyalty
Driving Loyalty inthe B2B World
CustomerIntelligenceIssue
-Securing C-Suite Buy-In-Social Customer Satisfaction-Maximize Actionable Insights
 
Loyalty Management™
• LOYALTY360.ORG
 
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Loyalty Management™
• NOVEMBER 2011
NOVEMBER 2011
DEPARTMENTS
LOYALTY FORUMFEATURES
What’s on Loyalty360.orgLetter rom the EditorContributorsYour VoiceBehind the Brand
Shawn Bloom, Scene LP
360 Insights: The Challenge o Engagement:The Paradox o the "Golden Rule"
 Mark Johnson, Loyalty 360
Q & A: Ask the Experts
We are looking to invest in a mobile strategy as partof our loyalty platform. Do I need both a mobilewebsite and a mobile app? How do I determinewhich is best?
68101214161820242830
WWW.LOYALTY360.ORGVOLUME 3 NUMBER 4
3
This Month
in
The LoyaltySocial Scene
pg
20
pg
30
Go behind thescenes withShawn Bloom
Behind the Brand: Shawn Bloom
pg
14
The Loyalty Social Scene
 Robert Passikoff, Ph. D. & Amy Shea, Brand Keys
The Four Fundamental Pillars o a Voice o theCustomer Program
 Lee Orr, Cvent
The Bright SIde o Negative Engagement
 Mike McDonnell, Afnion Loyalty Group
Jump-Start Your Customer Intelligence Initiativeby Securing C-Suite Buy-in
Connie Hill, VeraCentra
SecureyourC-Suitebuy-in

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