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Kraft Foods Marketing in India

Kraft Foods Marketing in India

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Published by Pratik Mohapatra

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Categories:Types, Business/Law
Published by: Pratik Mohapatra on Dec 30, 2011
Copyright:Attribution Non-commercial

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05/13/2014

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KRAFT FOODS
 MARKETING STRATEGYFOR INDIA
MARKETING STRATEGY  ASSIGNMENT
Pratik MohapatraSec FP1, Roll 35.
 
Estimation for the next 5 year
Current turnover of biscuit industry = Rs 3000crores
 Average annual growth rate = 17%
 Average annual growth rate (Premium segment)=20
25 %
Taking a conservative view = 15%
Market value after 5 years = 12000*(1.15)^5=Rs 24136.28 crores
Sales
GlucosePremium
So the net worth of premium biscuits in the next five year=12068.14 crore
5/5/2012
IIPM
 
Segmentation and preference
5/5/2012
IIPM

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