Title:Small business and Golf. Word Count:542 Summary:Business is like a golf course. One person businesses need to improve their stroke play skills. Keywords:small business, txtmssnger, Business Plan, business Article Body:Golf courses vary. Some are magnificent landscapes, some are undulating links on cliff tops and some are anexpanse of mixed grasses, with bushes and trees, just like business environments. How would you describeyour trading conditions in golf course terms? As a small business owner, let’s pretend you are the golfer, playing a round in your niche market (your golf course). You start at the clubhouse with your Business Plan, Marketing Plan and Operational Plan. A fewcompetitors, wearing designer clothes, arrive in expensive vehicles and park. These are just diversions. As you approach the tee-off for the First Hole, you notice other golfers dotted around your market. As youstruggle to stand your golf bag upright and remove the large wood you notice an electric buggy nearby.“Must update my business tools,” you murmur. The small business must have goals. You’ll know how many actions in your Operational Cycle. Yourbusiness places an advertisement, sends a brochure, processes an order, banks the money, delivers the goodsand initiates the customer care plan. In this example, there are just six processes on your course. After your first tee-off, your next actions follow the previous until you reach the Sixth Green. Should anystroke become jaded, your game plan hits you with increasing overheads. You need different skills withevery stroke. Do you go over the clump of trees, unsighted, or do you play to where you see the ground conditions?Placing advertisements in a new media is like going over the trees, you're not too sure of the outcome,whereas choosing to encourage existing customers to increase their spending or to repeat another purchase isdefinitely on the fairway. Your literature must feature your skills and knowledge and how effectively you play this course, not
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