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IMRB-IAMAI_ICube Market Research Report Nov 2011_India's Internet Market

IMRB-IAMAI_ICube Market Research Report Nov 2011_India's Internet Market

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Published by Interskale
Possibly the most authoritative report on India's Internet market, based on large scale fieldwork done in 2011 by leading market research company IMRB for industry association IAMAI. This is the latest report of this decade old tracking report of India's Internet market.
Possibly the most authoritative report on India's Internet market, based on large scale fieldwork done in 2011 by leading market research company IMRB for industry association IAMAI. This is the latest report of this decade old tracking report of India's Internet market.

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Published by: Interskale on Dec 30, 2011
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12/30/2011

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Report onInternet in India (I-Cube) 2011
 
© Internet & Mobile Association of India (IAMAI), 2011 All rights reserved.No part of this document may be reproduced, either in part or in full, without the prior permission of Internet & Mobile Association of India
 
GLOSSARY OF TERMS USED
Internet User TypeSocio-Economic ClassificationHeaviness of Internet Usage
Active Internet Users
: An individual whohas used the internet at least once in the last1 month
Active Mobile Internet Users
: An individualwho has used the internet using their mobilephones at least once in the last 1 month
Claimed Internet User / Internet Ever User
:An individual who has used the internet atany point in time in the past
Claimed Mobile Internet User
: Anindividual who has used the internet using their mobile phones at any point in time in the past
Internet Non-Owner
: An individual whobelongs to a household which does not ownan internet connection.
Internet Non-User
: An individual who hasnot accessed internet at any point in time.
PC Literate
: An individual who knows how to use a PC. While this term does not signify the extent of PC usage, it means that acomputer literate is able to work on a PCwithout assistance
Socio-Economic Classification (SEC)
A classification that indicates the affluencelevel of a household to which an individualbelongs. SEC is defined by the educationand occupation of the chief wage earner (CWE) of a household. SEC is divided into 8categories – A1, A2, B1, B2, C, D, E1, E2 (indecreasing order of affluence).
Heavy Users:
Those accessing the Internetfor more than 16.5 hours per week 
.Medium Users:
 those accessing theInternet for around 6.5 to 16.5 hours per week.
Light Users
: Those accessing the Internetfor less than 6.5 hours per week.
The top 4 cities in India interms of population i.e.Delhi, Mumbai, Kolkataand Chennai
The next 4 top cities in Indiain terms of population i.e.Bangalore, Hyderabad, Puneand Ahmedabad
Cities which are not a partof top 8 metros but havemore than 1 millionpopulation
Towns with populationbetween 0.5 million to 1millionTowns with population of less than 0.5 million
GeographicSegment
Small Towns
Top 4 MetrosOther 4 MetrosSmall MetrosNon Metros
Kids studying in school and above 8years of age. They are in the agegroup of 8-17, although, a smallportion could be over 18 years.Youths studying in college (graduate,post-graduate and doctoral). Moststudents are in the age group of 18-25,although a small proportion will bebelow 18 and over 25 yearsMen in the age group of 36-58 years employed orotherwiseWomen in the age group of 21-58 years and employed outsidehomeWomen in the age group of 25-38 years of ageand are not working. This segment includeshousewives as well as non-working youngwomen who are not school or college goingstudentsMen in the age group of 21-35 yearswho are not school or college-goingstudents. This segment includes allthose who are employed as well asunemployed
Young MenSchool going KidsCollege goingstudentsOlder MenWorking WomenNon-Working Women
DemographicSegments

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