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Rose Export and Marketing Channels

Rose Export and Marketing Channels

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Published by Navnath Naik

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Published by: Navnath Naik on Jan 01, 2012
Copyright:Attribution Non-commercial

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09/02/2012

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A PROJECT REPORT ON ROSE EXPORT AND MARKETINGCHANNELS OF ROSE……..SUBMITED BY …NAVNATH NAIK 
 
INRODUCTION
Government of India has identified Floriculture as the sunrise industryand accorded it 100% export oriented status. Owing to steady increase indemand of flowers, Floriculture has become one of the important commercialtrades in Agriculture. Hence Commercial Floriculture has emerged as a Hi-Techactivity, taking place under controlled climatic conditions inside Greenhouse.Floriculture in India is being viewed as high growth Industry. CommercialFloriculture is becoming important from the export angle. The liberalization of industrial and trade policies paved the way for the development of exportoriented production of cut flowers. The new seed policy has already made itfeasible to import planting material of international varieties. It has been foundthat Commercial Floriculture has higher potential per unit area than most of thefield crops and therefore a lucrative business. Indian Floriculture Industry hasshifting from traditional flowers to cut flowers for export purposes. Theliberalized economy has given an impetus to Indian Entrepreneurs foestablishing export oriented floriculture units under controlled climaticconditions. Agricultural and Processed Food Products Export DevelopmentAuthority (APEDA), is responsible for export promotion of Floriculture inIndia.Maharashtra State Agriculture Marketing Board has setup anInternational Horticulture Training Centre (ISO 9001:2001 certified) atTalegaon near Pune, for training the farmers about the cultivation practices of cut flowers under controlled climatic conditions in Greenhouse. An IntegratedFloriculture Park is setup having tie-up with Maharashtra IndustrialDevelopment Corporation (MIDC) near Talegaon having more than 50 hectaresof land and more than 40 growers, it is the only such project in all over India.MIDC has given the land for the Floriculture Park on lease for 32 years. Theflowers mainly grown in the Floriculture Park are Rose, Carnation and Gerbera.Rose is the major cro p taken here. The export quality flowers are produced bymajority of the growers. Some of the Greenhouses are even been given on rent by the owners who are not able to utilize the perfect climatic and transportconditions at Talegaon. The cultivation of the cut flowers under controlledclimatic conditions is restricted to certain areas of Pune, Sangli and Nashik districts only.Though the prices of flowers are falling from past few years the pricing
 
has not hampered the growth in Floriculture Industry. The area under the cutflower production under controlled climatic conditions is increasing. Farmershaving small land holdings are not yet ready to take up the cultivation of cutflowers due to high initial investment and also the pricing is heavily dependenton demand-supply ratio.

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Amitesh Sabale added this note
This is really instructive,and will help the youngsters to make there future bright.thnx to SCRIBD.

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