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Charlie Munger said, “Let’s go for the wonderful business.” So, after years of buying “bargain-purchase" follies, Warren Buffett and Charlie M...
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Charlie Munger said, “Let’s go for the wonderful business.” So, after years of buying “bargain-purchase" follies, Warren Buffett and Charlie Munger realized that it is much better to buy a wonderful company at a fair price than a fair company at a wonderful price. Now, when buying companies or common stocks, they look for first-class businesses accompanied by first-class managements.
What makes a first-class business wonderful? It must have one or more economic moats.
One of the oldest moats surrounded the ancient Egyptian settlement of Buhen, on the West bank of the Nile River. During the medieval period, the kings of Europe would build wide and deep trenches filled with water around their castles. These moats were built as single or double protective barriers against invading armies. In business, we think of economic barriers that can both defend and injure the invading competition. Munger observed that capitalism is a pretty brutal place. Yet, some good businesses can survive a little bad management. Warren Buffett said “A truly great business must have an enduring ‘moat’ that protects excellent returns on invested capital.”
Moats is designed as a learning resource for investors, students, and managers of business. This book is about the competitive advantages of businesses that Warren Buffett and Charlie Munger bought for Berkshire Hathaway. (NYSE: BRK.A, BRK.B). Most of these businesses are wholly owned subsidiaries. A handful of them are partially owned through stock (equity) investments. Imagine these competitive advantages as protective moats around each economic castle. Will these economic moats endure over time? Over time, each customer makes up a part of that answer. Charlie Munger stated it this way: “How do you compete against a true fanatic? You can only try to build the best possible moat and continuously attempt to widen it.”
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