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Table Of Contents

1 Getting Started
1.1 Welcome to SiteCatalyst
1.2 Implementing Omniture with the Fusion Methodology
1.2.1 Omniture Fusion Deployment Process
1.3 Implementing SiteCatalyst Code
1.3.2 JavaScript Code
1.3.4 SiteCatalyst JavaScript Compression
1.4 How does SiteCatalyst Collect and Report Data?
1.5 Additional Implementation Resources
2 SiteCatalyst Variables
2.1 Variables and Limitations
Table: SiteCatalyst Variables
2.1.1 Illegal JavaScript Characters
2.1.9 connectionType
2.1.10 cookieDomainPeriods
2.1.11 cookieLifetime
2.1.12 cookiesEnabled
2.1.16 dynamicAccountList
2.1.17 dynamicAccountMatch
2.1.18 dynamicAccountSelection
2.1.19 dynamicVariablePrefix
2.1.22 fpCookieDomainPeriods
2.1.26 javascriptVersion
2.1.27 linkDownloadFileTypes
2.1.28 linkExternalFilters
2.1.29 linkInternalFilters
2.1.30 linkLeaveQueryString
2.1.32 linkTrackEvents
2.1.33 linkTrackVars
2.1.39 Media.trackEvents
2.1.40 Media.trackVars
2.1.54 trackDownloadLinks
2.1.55 trackExternalLinks
2.1.56 trackingServer
2.1.57 trackingServerSecure
2.1.58 trackInlineStats
2.1.59 transactionID
2.1.62 visitorNamespace
3 Traffic props and Conversion eVars
3.1 Using props vs. eVars
3.2 Using props as Counters
3.3 Counting Content Hierarchies
3.4 What is a Predefined Event?
3.4.1 Detailed Product View Page
3.5 What is a Custom Event?
3.6 Email Campaign Tracking
3.6.1 Implementing Email Campaign Tracking
3.6.2 Tracking External Email
3.8 When Should the Product Variable be Set?
3.8.1 Setting a Product with an Event
3.8.2 Setting a Product without an Event
3.8.3 Field Definitions of the Product String
3.8.4 Sample Product Strings
4.1 Enabling Pathing on a prop
4.2 Pathing by Campaign or Tracking Code
4.3 Reasons Pathing may not be Recorded
4.4 Moving from Section to Section
4.5 Moving from Page Template to Page Template
4.6 Segmenting Paths by User Type
5 Using Implementation Plug-ins
5.1 Calling Plug-ins with the doPlugins Function
5.1.2 Renaming the doPlugins Function
5.1.3 Using doPlugins
5.2 Implementation Plug-ins
Table: Implementation Plug-ins
6 Testing and Validation
6.1 Using the JavaScript Debugger
6.1.1 Setting up the Debugger
6.1.2 Alternate Debugger Versions
6.1.3 Variables and Query String Parameters
6.1.4 Identifying the s_account Variable in the JavaScript Debugger
6.3 Deployment Validation
6.3.1 JavaScript JS File
6.3.2 Code Modifications
6.3.3 Variables and Values
6.3.4 Custom Variables
6.4 Implementation Acceptance
6.4.1 Data Accuracy Validation
7 Appendix A: Optimizing your SiteCatalyst Implementation
7.2 HTML Code Snippet
7.3 JavaScript Library File
7.4 Caching Directives
7.6 File Compression
7.8 Content Delivery Services/Networks
7.9 JavaScript File Location and Concurrency
8 Link Tracking
8.1 Automatic Tracking of Exit Links and File Downloads
8.2 Manual Link Tracking Using Custom Link Code
8.3.1 Best Practices
8.4 Using Function Calls with Custom Link Code
8.5 Validating File Downloads, Exit Links, and Custom Links
8.6 Tracking Links with First-Party Cookies
9 Appendix B: Implementing SiteCatalyst without JavaScript
9.1 PHP Measurement Library
9.3 Other Requirements
9.5 Supported SiteCatalyst Reports
10 Appendix C: Implementing SiteCatalyst for Media Tracking
10.1 Auto-track implementation
10.2 Custom implementation
11 Appendix D: Implementing SiteCatalyst on Mobile Sites
Index
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Site Catalyst Implementation Guide

Site Catalyst Implementation Guide

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Published by Mikin Patel

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Published by: Mikin Patel on Jan 02, 2012
Copyright:Attribution Non-commercial

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