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Guerilla Marketing and Its Effects on Consumer

Guerilla Marketing and Its Effects on Consumer

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Published by carismadar

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Categories:Types, School Work
Published by: carismadar on Jan 02, 2012
Copyright:Attribution Non-commercial

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11/22/2013

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GuerillaMarketing and ItsEffects onConsumerDecisions :
Fatih ALASEHIRLIAbdullah ZORKIRISCISemavi OZTURKErtugrul EKSI
 
What is Guerilla Marketing?
Guerrilla marketing is anadvertisingstrategyin which low-cost unconventional means(graffiti, sticker bombing,flash mobs) areutilized, often in a localized fashion or largenetwork of individual cells, to convey orpromote a product or an idea. The termguerrilla marketing is easily traced toguerrillawarfarewhich utilizes atypical tactics toachieve a goal in a competitive andunforgiving environment.
 
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Different Forms oGuerilla Matketing
Guerrilla marketing is a term used to describeunexpected, off-the-wall forms of advertisingthat are designed to grab attention in unusualways. Typically a tool of small businesses andentrepreneurs with small budgets, guerrillamarketing is designed to catch people off guardwith its message and approach, creating buzzthat flows from person to person.
Viral Marketing
Ambient Marketing
Product Placement
Relationship Building
Undercover Marketing
Advantage Marketing
Niche Marketing
Off the Wall
Co-relationship Marketing
Street Marketing

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