The inbound translation process is the reverse of outbound translation. Once the purchase orders have beentransferred to the electronic mailboxes by the VAN, the vendor can retrieve them at their convenience. The fileswill be translated into a specific format required by the vendor's application. This is called as de-map process. Theusage of a standard format makes it easier for the vendor to recognise, which company the transaction is from,and then which type of transaction it is. Once the translation is complete, then it can be made usable in anydesired format to the receiver's internal applications.
. Processing the electronic document
The vendor base will range from large corporations with sophisticated application systems to small shops with onlya modem and a computer to a large manufacturer. A vendor with a highly automated process may process theinformation directly into their applications and act upon it without any interference. The small business may printreports. In both the case, and regardless of the scale, EDI can be successfully implemented. The final step is toclose the loop by transmitting an acknowledgment transaction back to the vendor.
Q.3 What are the four Ps of marketing? Explain how it is applied to internet marketingAnswer:
The four Ps - Product, Price, Place and Promotion are widely used to divide marketing. Let us now discussthe four Ps in terms of e-marketing in order to understand the full significance of the internet in marketing.
Various factors have to be thought upon by online marketers with respect to the products they sell. Themost obvious fact is that in e-marketing the customers cannot see or touch products in the same way they canwhen they visit a store or showroom. That is the reason why products such as books, CDs, and computer goodshave traditionally fared better than food and clothes. The integration of products with useful content is anothersignificant factor which needs to be considered. Internet experts term this consideration as information product,which aims at increased product value by offering relevant and exclusive information.
The internet has helped towards lowering of prices for certain products. The chances for comparativeshopping have been increased by the internet. Some online- markets like www.priceline.com allow customers toset their own prices. Lower prices are a way of encouraging customers to make their first online purchase as itinvolves minimal risk on the part of internet users. Pricing is an important factor in getting users to buy productsonline, but it is not the only factor. Websites that encourage useful information and two-way interaction are likelyto attract customers even if their prices are not low.
Location is considered as the most important factor when it comes to real world marketing. The location of a shop in a commercial area or the prestigious address of an office does have an impact on marketing success ratein the real world. However, on the internet the real world business location becomes irrelevant. Irrespective of business location you will be able to reach people around the globe. Geographical limitations are completelyeliminated but cultural differences are increased. For example, if your business is targeting international audience,you will have to consider including currency converters and options for different languages in your website.
On the internet, promotion of a business is completely dependent on the business owner or companyitself. There is no need to rely on advertising or print media to get the message across.The internet puts thepromotion of a companys business on its own terms. Instead of relying on advertising or journalists to get itsmessage across, it can communicate directly with its audience. For e-marketing, free marketing methods such assearch engine submissions and discussion group contributions are more effective than paid advertising. Word of mouth is one of the most powerful online promotions, referred to as viral marketing. Since, internet markets arenetworked, both positive and negative publicity can spread with great speed. The promotional message mustalways be in tune with, and must incorporate, the voice of the market
Marketing implications of internet technologies:
Internet technology was integrated with marketing practices by earlier marketers who understood what internettechnology could do. Let us now discuss some of the internet properties and their marketing implications.