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Bosse Pete Resume 2012

Bosse Pete Resume 2012

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Published by Pete Bosse

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Published by: Pete Bosse on Jan 03, 2012
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Customer Experience Expert
 
 ______________________________________________________________
V
ALUE
A
DDED
Reduced customer defections by 40% in 6 months and increased profits by $10 Mil.
Grew customer base from 0 to 1 Mil and revenues from 0 to $400 Mil in three years.
Acquired 3.2 Mil internet subscribers and delivered over $200 Mil in profit to retailer.
Increased wireless category by +30% to over $530 Mil in revenue in 12 months.
Drove brand awareness from 10% to 60% within 12 months on an aided basis.
Developed game trade-in model with 4x lift in sales for each $1 in value redeemed.
Introduced new OTC product that captured #1 position in category in 12 months.
Led a cross-functional team to test and validate internet service business model, thenraised $41Mil from CEO and CFO to build internet access service across Canada.
Launched Holiday fundraising program, website and Social media elements in lessthan 2 weeks to distribute hundreds of envelopes with cash to help those in need.
Planned and executed 100% on-time transportation of 15,300 soldiers from 111 flights.
Identified logistics gaps and friction points, developed transition plan and seamlesslyled change management to civilian support contracts as soldiers deployed for war.
M
Y
P
ASSION
 
Inspiring, building, and leading teams to develop breakthrough customer experiences that solveconsumer problems and have real commercial value in the global marketplace.
T
ALENTS
 
 –
 
Corporate, military, and entrepreneurial team leadership, businessdevelopment, venture capital fundraising and marketing research with achievements acrossmultiple industries: Retail, Healthcare, CPG, Telecommunications and Services. Listening,defining customer defection problems, identifying potential courses of action, pilot testingsolutions and implementing results with incredible energy, passion, and caring to deliverdifferentiating customer experiences. Myers-Briggs ENTJ and Gallup Strengthsfinder top fivetalent areas: Strategic, Ideation, Learner, Competition and Activator.
E
MPLOYMENT
H
ISTORY
 
President & CEO 3PE Global LLC, Minneapolis, MN
 
2006
 –
presentBrigade Commander U.S. Army, Fort Campbell, KY 2010
 –
2011Group Commander U.S. Army Reserve, Fort Jackson, SC 2007
 –
2010Vice President Best Buy Co. Inc., Richfield, MN 1999
 –
2006
 
President & Co-Founder XworX Inc., Toronto, ON, Canada 1997
 –
1998Vice President Sprint Canada Inc., Toronto, ON, Canada 1994
 –
1997Group Manager Sprint Corporation, Kansas City, MO 1991
 –
1994Product Manager Schering-Plough, Liberty Corner, NJ 1987
 –
1991Asst. Marketing Manager PepsiCo/Pizza Hut, Wichita, KS 1986
 –
1987
E
DUCATION
 
 
Doctor of Philosophy in Bus. Admin. -
Marketing
,
Northcentral University
 
Master of Strategic Studies
, U.S. Army War College
 
Master of Business Administration
, Marketing, University of Michigan
 
Bachelor of Arts
, Retail Marketing,
Cum Laude 
, Michigan State University
A
DDITIONAL
I
NFORMATION
 
Colonel, United States Army Reserve with active TS-SCI clearance.
Founder of non-profit initiative HolidayItForward.Org to help those in need.
Member, Twin Cities Angels Venture Capital Fund.
Pete Bosse
 
100 2
nd
Street SE, Unit 407Minneapolis, MN, 55414612-810-2524DrTeamwork@Gmail.comwww.linkedin.com/in/bossehttp://about.me/drteamwork
 
Pete is
a natural leader…
one of thebest bosses I ever had the pleasure towork for and I would welcome thechance to do so again. He led our team to flourish during a time of transition.
- Darwin HalePresident, Advocate Health LLC
You inspired me with your out of thebox thinking and your passion for thecustomer. You taught many of us that if it wasn't right for the
 
customer,then it wasn't right at all.
- Ray AboyanVice President, Best Buy
Pete is a true visionary and challenges conventional thought in amanner that creates value for abusiness.
- Dirk WilliamsConsultant, Best Buy
Pete inspires excellence in his teamby setting high standards, buildingeffective relationships, and developing the untapped potential inall of his people.
- Maj. Gen. John F. CampbellCommanding General, 101
st
 Airborne Division (AASLT) 
I help companies STOP customer defections by improving the customer experience
 
 
Pete Bosse, DrTeamwork@Gmail.com, 612-810-2524
www.linkedin.com/in/bosse and http://about.me/drteamwork
E
XECUTIVE
Q
UALIFICATIONS
S
UMMARY
 
I am a Customer Experience Expert focused on the four pillars of the customer experience: leadership, culture,people and process. I coach, mentor and build teams that deliver results by creating differentiating customerexperiences. My principle-centered character and values enable me to consistently deliver on my commitments.Comprehensive assignments and experience in: Strategic Planning, International Market Development,Consulting, Team Building, Advertising, Brand Management, Consumer Packaged Goods, Innovation, VentureCapital, Customer Loyalty, Rewards, CRM, Sales, Retention, Relationship Management.
D
EMONSTRATED
V
ALUE
A
DDED
 
Problem
 
 –
Customer churn and defections are exceeding customer acquisitions.
Solution
 
 –
Mobilize multi-disciplinary strategy team to identify root causes, choreograph customer touch-pointmodel and implement rewards program that included new customer loyalty & CRM initiatives.
Results
- Reduced Sprint Canada churn by 40% in 6 months and increased profits by $10 Mil.
Problem
 
 –
Measurement, budgeting and ROI of customer acquisition costs.
Solution
 
 –
Develop, track and measure the Return on Investment of TV, Direct Mail, ROP, DRTV andoutbound telemarketing programs and offers across sales channels for Sprint Canada.
Results
 
 –
Effectively managed customer acquisition costs while delivering sales and revenues that exceededbudget and grew customer base from 0 to 1 Mil customers and revenues from 0 to $400 Mil in three years.
Problem
 
 –
Deliver aggressive corporate revenue and profit growth objectives.
Solution
 
 –
Develop strategy to leverage retail sales attachment to major product line and create addedconsumer value by negotiating agreements with Microsoft to sell internet service with computers.
Results
 
 –
Acquired 3.2 Mil MSN subscribers and delivered over $200 Mil in profit for Best Buy over 3 years.
Problem
- Drive major merchandising growth & profit of Best Buy retail wireless and phone business.
Solution
- Lead cross-functional team to relocate 2000 sq. ft. sales area to customer-friendly front of store.
Results
- Increased category revenues by 30% to over $530 Mil in 12 months.
Problem
 
 –
Brand awareness was low and inhibiting sales.
Solution
- Generate increased awareness by development of new hard-hitting comparison TV campaign.
Results
- Drove Sprint Canada brand awareness from 10% to 60% within 12 months on an aided basis.
Problem
 
 –
Identify strategy to get customers to purchase consumer electronics faster than normal.
Solution
 
 –
Energize innovation team to develop technology lifecycle strategy and test consumer electronicstrade-in program by raising $11Mil in funding from CEO, COO and CFO of Best Buy.
Results
 
 –
Proved game trade-in business model viability and 4x lift in sales for each $1 in value redeemed.
Problem
 
 –
Customers were unhappy with performance of existing OTC category products.
Solution
 
 –
Developed and clinically tested new OTC product that eliminated product performance gap.
Results
 
 –
Secured distribution through Food, Drug & Mass and achieved #1 position in category in 12 monthswith 80%+ gross margins resulting in profitability from launch date for Schering-Plough.
Problem
 
 –
Determine the viability of a nationwide internet access business model.
Solution
 
 –
Lead cross-functional team to test and validate business model assumptions and then upon projectapproval, build out nationwide network for launch of internet access service.
Results
 –
Raised $41Mil from CEO and CFO of Sprint Canada to build internet access service across Canada.

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